At a Glance
- Tasks: Create engaging social media content that tells inspiring stories and promotes our brand.
- Company: Join the Birtenshaw Group, a passionate organisation making a difference in young people's lives.
- Benefits: Gain hands-on experience in digital marketing with flexible working hours.
- Other info: Opportunity to travel between sites and work on exciting projects.
- Why this job: Make a real impact while showcasing your creativity and storytelling skills.
- Qualifications: Experience with social media management and a passion for digital trends.
The predicted salary is between 20250 - 24750 £ per year.
Social Media Assistant
About the Role
The Birtenshaw Group is looking for a creative, motivated and enthusiastic Social Media Assistant to help share the stories of Birtenshaw and the children and young adults we support.
Working as part of the Social Media team, you will create engaging digital content that raises awareness of our services, celebrates achievements, strengthens our brand and showcases the positive impact of our work across a range of social media platforms.
A key focus of the role will be creating engaging recruitment content that promotes Birtenshaw as an employer of choice, helping to attract people who share our values and want to make a difference.
This is an exciting opportunity for someone with a passion for digital marketing, photography, videography and storytelling who wants to make a genuine difference through their work.
Key Responsibilities
- Manage and maintain Birtenshaw's social media channels, including Instagram, Facebook, Linked In and You Tube.
- Plan, create, schedule and publish engaging content in line with the organisation's social media strategy, brand guidelines and preferred terminology.
- Visit Birtenshaw sites and services to capture high-quality photography and video content, ensuring appropriate consent procedures are followed.
- Write compelling copy tailored to different audiences and social media platforms.
- Edit photographs and produce engaging video content that communicates meaningful stories and showcases the positive impact of Birtenshaw's work.
- Identify emerging social media trends, platform updates and content opportunities to increase audience engagement and brand awareness.
- Monitor social media performance using analytics tools and produce regular reports on engagement, reach, audience growth and campaign effectiveness for the Social Media Manager and Senior Management Team.
- Support the promotion of fundraising campaigns, events, recruitment campaigns and organisational initiatives through digital content.
- Engage with online communities by responding appropriately to comments and messages where required.
- Work collaboratively with colleagues across the organisation to identify and develop engaging content opportunities.
- Ensure all content reflects Birtenshaw's values, safeguarding responsibilities, accessibility standards and the social model of disability.
Skills, Experience and Qualifications
The successful candidate will demonstrate
- Experience managing social media platforms within a professional environment.
- Experience using social media scheduling, management and analytics tools.
- Excellent written communication skills with the ability to adapt tone for different audiences.
- Strong organisational skills with excellent attention to detail.
- Experience creating engaging photography and video content for social media.
- Proficiency in Canva and Adobe Creative Cloud applications (or equivalent creative software).
- Confidence using video editing software to create high-quality digital content.
- A proactive, creative approach with a willingness to learn and develop new skills.
- A genuine passion for social media and an up-to-date understanding of current digital trends and emerging platforms.
- The ability to work independently whilst managing multiple projects and deadlines.
- Additional Requirements
- A full UK driving licence is desirable, as the role requires regular travel between Birtenshaw sites and services.
- Flexibility to occasionally work evenings or weekends to capture content from events.
Closing Date
Interviews
01/09/2026
Birtenshaw Group are committed to safeguarding and promoting the welfare of all young people and expect all employees to share and uphold this commitment.
This post is exempt from the Rehabilitation of Offenders Act 1974, this means that any potential employee is still required to disclose what would normally be considered a “spent” conviction.
Appointable candidates will be required to apply for an enhanced Disclosure and Barring Service (DBS) check.
Information provided by you or the DBS will be dealt with in a confidential manner and in accordance with the DBS Code of Practice which can be viewed via DBS website.
All offers of employment are made subject to safeguarding / pre-employment checks including satisfactory references, pre-employment medical, proof of right to work in the UK in accordance with the Asylum and Immigration Act 1996 and other pre-employment checks where applicable.
Please note that we are unable to provide sponsorship.
Social Media Assistant in Liverpool employer: The Birtenshaw Group
Birtenshaw is an exceptional employer, dedicated to fostering a supportive and inclusive work environment for our Passenger Escorts. With a strong commitment to employee well-being, we offer comprehensive support services, recognition schemes, and clear pathways for career advancement, all while ensuring that our staff play a vital role in the lives of young people with special educational needs. Located in a community-focused setting, our team thrives on collaboration and shared values, making it a rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Assistant in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Birtenshaw Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Birtenshaw Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Birtenshaw Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Birtenshaw Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Assistant in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Birtenshaw Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Birtenshaw Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Birtenshaw Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Birtenshaw Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Birtenshaw Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Birtenshaw Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
