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- Tasks: Analyse member behaviour and drive data-led decisions to enhance the member experience.
- Company: Join The Birley Clubs, home to iconic private members’ clubs in Mayfair, London.
- Benefits: Enjoy a vibrant work culture with opportunities for professional growth and collaboration.
- Why this job: Be part of a prestigious team that values data-driven insights and member engagement.
- Qualifications: 4+ years in CRM or marketing analytics; strong SQL skills required.
- Other info: Experience with Salesforce and large datasets is a plus. Join us in shaping luxury experiences!
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen for a highly analytical and strategic CRM Analyst to join our team at The Birley Clubs based in Mayfair, London. The Birley Clubs operate some of the world’s most iconic private members’ clubs; Annabel’s, Mark’s Club, George, Harry’s Bar and Bath & Racquets Club. The Birley Clubs have created a paradise of sophistication, unparalleled quality, and service in the heart of Mayfair.
As CRM Analyst you will play an instrumental role in driving data-led decision-making across the member journey. You will be delivering business benefit and improving our member experience, reporting to the Head of CRM & Member Engagement.
Strategy Planning:- Conduct deep-dive analyses into member behaviour, preferences, and engagement across digital and physical touchpoints.
- Develop predictive models to identify at-risk members, forecast churn, and highlight re-engagement opportunities.
- Deliver actionable insights to support CRM campaigns, member lifecycle strategy, event targeting, and retention efforts.
- Partner closely with Marketing, Membership, Events, and Digital teams to translate insights into strategies and campaigns.
- Work with internal and external data sources to create a holistic view of members.
- Build dashboards and reporting frameworks to track CRM KPIs and campaign effectiveness.
- Champion data quality, governance, and CRM best practices across the business.
4+ years of experience in a CRM, customer insights, or marketing analytics role. Strong SQL skills (mandatory); experience with Python a plus. Familiarity with Salesforce and Salesforce Marketing Cloud. Experience working with large datasets and integrating multiple data sources.
If you want to be part of the most exciting private members’ clubs in London, we would love to hear from you!
Technology Resilience Analyst - Financial Services, Banking employer: The Birley Clubs
Contact Detail:
The Birley Clubs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technology Resilience Analyst - Financial Services, Banking
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, particularly Salesforce and Salesforce Marketing Cloud. Understanding how these platforms work will give you an edge during discussions and demonstrate your commitment to the role.
✨Tip Number 2
Brush up on your SQL skills, as they are mandatory for this position. Consider working on practical projects or online exercises that involve querying large datasets to showcase your proficiency during interviews.
✨Tip Number 3
Prepare to discuss your experience with predictive modelling and data analysis. Think of specific examples where you've successfully identified trends or insights that led to improved customer engagement or retention.
✨Tip Number 4
Network with professionals in the financial services and CRM analytics space. Attend relevant events or webinars to connect with industry experts, which could provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Technology Resilience Analyst - Financial Services, Banking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, customer insights, or marketing analytics. Emphasise your strong SQL skills and any familiarity with Salesforce or Python, as these are key requirements for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-led decision-making and how you can contribute to enhancing the member experience at The Birley Clubs. Mention specific examples of past projects where you've successfully delivered actionable insights.
Showcase Analytical Skills: Provide examples of how you've conducted deep-dive analyses into customer behaviour and preferences. Highlight any predictive models you've developed and how they impacted business outcomes, particularly in CRM campaigns or retention efforts.
Highlight Collaboration Experience: Since the role involves partnering with various teams, mention any previous experiences where you've collaborated with marketing, membership, or events teams. Illustrate how your insights have translated into successful strategies or campaigns.
How to prepare for a job interview at The Birley Clubs
✨Showcase Your Analytical Skills
As a Technology Resilience Analyst, you'll need to demonstrate your analytical prowess. Prepare examples of past projects where you've conducted deep-dive analyses or developed predictive models. Be ready to discuss the methodologies you used and the impact of your findings.
✨Familiarise Yourself with CRM Tools
Since the role requires strong SQL skills and familiarity with Salesforce, make sure you brush up on these tools before the interview. You might be asked to solve a problem or provide insights using SQL queries, so practice is key!
✨Understand the Member Journey
The Birley Clubs focus heavily on member experience. Research their clubs and think about how data can enhance the member journey. Be prepared to share your thoughts on potential strategies for improving engagement and retention based on your analysis.
✨Prepare for Collaborative Scenarios
This role involves partnering with various teams like Marketing and Events. Think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you translate data insights into actionable strategies.
