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- Tasks: Lead member engagement and retention strategies for iconic private clubs.
- Company: Join The Birley Clubs, renowned for sophistication and exceptional service in Mayfair.
- Benefits: Enjoy staff discounts, events, pension scheme, and financial wellbeing perks.
- Other info: Office-based role, Monday to Friday; perfect for those passionate about luxury hospitality.
- Why this job: Be part of a dynamic team enhancing member experiences in a prestigious environment.
- Qualifications: 4+ years in CRM or customer engagement; Salesforce Marketing Cloud experience required.
The predicted salary is between 36000 - 60000 ÂŁ per year.
An exciting opportunity has arisen for a a proactive and strategic CRM Manager to join the Communications team at The Birley Clubs based in Berkeley Square House, London.
The Birley Clubs operate some of the world’s most iconic private members’ clubs; Annabel’s, Mark’s Club, George, Harry’s Bar and Bath & Racquets Club. The Birley Clubs have created a paradise of sophistication, unparalleled quality, and service in the heart of Mayfair.
The CRM Manager will lead our member engagement, lifecycle, and retention strategies. This role will collaborate cross-functionally to deliver exceptional member experiences by driving segmentation, personalised communications, and data-informed lifecycle initiatives. Reporting to the Head of CRM & Member Experience, the CRM Manager will play a pivotal role in optimising every stage of the member journey.
Key Responsibilities:
- Lead the execution of the Birley member lifecycle in partnership with clubs and membership teams to enhance member experience
- Define and implement manual and automated lifecycle triggers to deliver personalised nudges, rewards, and content at key moments
- Develop and manage a multi-channel, segmented audience strategy informed by member behaviour and preferences
- Collaborate with Marketing and Events teams to ensure communications align with club offerings and moments that matter
- Champion a culture of test-and-learn across CRM activities (e.g., A/B testing subject lines, timing, messaging formats)
- Translate analyst-built segmentation models into actionable CRM strategies
- Safeguard the consistency and quality of member communications across all channels and teams (1:many and 1:1)
- Identify and proactively engage at-risk members using data and behavioural indicators
- Design and deliver loyalty initiatives and “surprise and delight” moments that drive long-term engagement and value
Skills & Experience
- 4+ years of experience in CRM, lifecycle marketing, or customer engagement roles
- Deep experience using Salesforce Marketing Cloud to build and optimise journeys and campaign
- Proven track record of delivering effective CRM strategies and personalised communication at scale
- Strong collaboration skills with experience working cross-functionally across Marketing, Membership, and Data teams
- Strategic mindset with a hands-on, data-driven approach to execution and optimisation
- Familiarity with segmentation models, campaign performance analytics, and lifecycle KPIs
We offer our employees:
- Increased remuneration as you develop and progress in your role
- Staff discounts
- Employee events
- Access to pension scheme
- Access to our Cycle to Work scheme
- Discounted rate at Fitness First and V Health Club
- Wagestream – a financial wellbeing benefit that provides you access to your pay as you earn
This role is based in our office and requires your presence Monday through Friday.
If you want to be part of the most exciting private members’ clubs in London, we would love to hear from you!
CRM Manager employer: The Birley Clubs
Contact Detail:
The Birley Clubs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with The Birley Clubs and their unique member experience. Understanding their brand values and the specific clubs they operate will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your experience with Salesforce Marketing Cloud. Be prepared to discuss specific campaigns you've managed, focusing on how you used data to drive engagement and retention strategies.
✨Tip Number 3
Highlight your collaborative skills by preparing examples of successful cross-functional projects. Emphasise how you’ve worked with marketing, membership, and data teams to achieve common goals.
✨Tip Number 4
Demonstrate your strategic mindset by discussing how you approach A/B testing and optimisation. Share insights on how you’ve used test results to refine CRM strategies and improve member engagement.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, lifecycle marketing, and customer engagement. Use specific examples that demonstrate your ability to lead member engagement strategies and collaborate cross-functionally.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention your familiarity with Salesforce Marketing Cloud and how your strategic mindset aligns with the responsibilities of the CRM Manager position.
Highlight Key Skills: In your application, emphasise your strong collaboration skills and data-driven approach. Provide examples of how you've successfully implemented segmentation models and personalised communications in previous roles.
Showcase Your Achievements: Include quantifiable achievements in your application, such as successful campaigns or initiatives that improved member engagement or retention. This will help demonstrate your proven track record in delivering effective CRM strategies.
How to prepare for a job interview at The Birley Clubs
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM systems, especially Salesforce Marketing Cloud. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability to deliver effective CRM strategies.
✨Understand The Birley Clubs' Brand
Research The Birley Clubs and their unique offerings. Familiarise yourself with their member engagement strategies and how they position themselves in the market. This knowledge will help you tailor your responses and show your genuine interest in the role.
✨Prepare for Collaboration Questions
Since the role requires cross-functional collaboration, be ready to discuss past experiences where you've worked with marketing, membership, or data teams. Highlight your communication skills and how you’ve successfully navigated team dynamics to achieve common goals.
✨Demonstrate a Data-Driven Mindset
Be prepared to talk about how you use data to inform your CRM strategies. Discuss any experience you have with A/B testing, segmentation models, and performance analytics, as this will show that you can optimise member journeys based on insights.