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- Tasks: Analyse member behaviour and drive data-led decisions to enhance the member experience.
- Company: Join The Birley Clubs, home to iconic private members’ clubs in Mayfair, London.
- Benefits: Enjoy a vibrant work culture with opportunities for professional growth and collaboration.
- Why this job: Be part of a prestigious team shaping member experiences in luxury hospitality.
- Qualifications: 4+ years in CRM or marketing analytics; strong SQL skills required.
- Other info: Experience in hospitality or luxury sectors is preferred.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen for a highly analytical and strategic CRM Analyst to join our team at The Birley Clubs based in Mayfair, London. The Birley Clubs operate some of the world’s most iconic private members’ clubs; Annabel’s, Mark’s Club, George, Harry’s Bar and Bath & Racquets Club. The Birley Clubs have created a paradise of sophistication, unparalleled quality, and service in the heart of Mayfair.
As CRM Analyst you will play an instrumental role in driving data-led decision-making across the member journey. From acquisition and onboarding to retention and loyalty using advanced analytics to power segmentation, targeting, and lifecycle optimisation. As the CRM Analyst, you will be delivering business benefit and improving our member experience, reporting to the Head of CRM & Member Engagement.
Key Responsibilities:- Conduct deep-dive analyses into member behaviour, preferences, and engagement across digital and physical touchpoints.
- Build and maintain robust segmentation models to support targeted communications and personalised experiences.
- Develop predictive models to identify at-risk members, forecast churn, and highlight re-engagement opportunities.
- Deliver actionable insights to support CRM campaigns, member lifecycle strategy, event targeting, and retention efforts.
- Partner closely with Marketing, Membership, Events, and Digital teams to translate insights into strategies and campaigns.
- Work with internal and external data sources to create a holistic view of members.
- Build dashboards and reporting frameworks to track CRM KPIs and campaign effectiveness.
- Champion data quality, governance, and CRM best practices across the business.
Please note: Responsibilities are not restricted to the above and may evolve based on business needs.
Skills & Experience:- 4+ years of experience in a CRM, customer insights, or marketing analytics role.
- Strong SQL skills (mandatory); experience with Python a plus.
- Experience with customer segmentation, predictive modelling, and campaign analytics.
- Familiarity with Salesforce and Salesforce Marketing Cloud.
- Experience working with large datasets and integrating multiple data sources.
- Strong storytelling and communication skills – ability to present complex insights clearly to non-technical audiences.
- Experience in hospitality, luxury, membership-based, or lifestyle sectors preferred.
If you want to be part of the most exciting private members’ clubs in London, we would love to hear from you!
CRM Analyst employer: The Birley Clubs
Contact Detail:
The Birley Clubs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Analyst
✨Tip Number 1
Familiarise yourself with the specific CRM tools and platforms mentioned in the job description, particularly Salesforce and Salesforce Marketing Cloud. Understanding these systems will not only help you during the interview but also demonstrate your proactive approach to mastering the tools essential for the role.
✨Tip Number 2
Brush up on your SQL skills, as they are mandatory for this position. Consider working on sample projects or datasets to showcase your ability to manipulate and analyse data effectively, which is crucial for a CRM Analyst role.
✨Tip Number 3
Prepare to discuss your experience with customer segmentation and predictive modelling. Think of specific examples where you've successfully implemented these strategies in previous roles, as this will highlight your relevant expertise and problem-solving skills.
✨Tip Number 4
Network with professionals in the hospitality and luxury sectors, as this experience is preferred for the role. Engaging with industry peers can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace CRM Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, customer insights, and marketing analytics. Emphasise your SQL skills and any familiarity with Salesforce or Python, as these are key requirements for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision-making and how your analytical skills can enhance member experiences at The Birley Clubs. Mention specific examples of past successes in similar roles.
Showcase Your Analytical Skills: Provide examples of how you've used advanced analytics in previous positions. Discuss your experience with segmentation models, predictive modelling, and how you’ve delivered actionable insights to support campaigns.
Highlight Collaboration Experience: Since the role involves partnering with various teams, mention any past experiences where you collaborated with marketing, events, or digital teams. This will demonstrate your ability to work cross-functionally and translate insights into strategies.
How to prepare for a job interview at The Birley Clubs
✨Showcase Your Analytical Skills
As a CRM Analyst, your analytical prowess is key. Be prepared to discuss specific examples of how you've used data to drive decision-making in previous roles. Highlight any experience with SQL and predictive modelling, as these are crucial for the position.
✨Understand the Member Journey
Familiarise yourself with the member journey and how it relates to CRM strategies. Be ready to explain how you would approach segmentation and targeting based on member behaviour and preferences, demonstrating your understanding of the role's responsibilities.
✨Communicate Complex Insights Simply
Strong storytelling skills are essential for this role. Practice explaining complex data insights in a straightforward manner, as you'll need to present findings to non-technical audiences. Use examples from your past experiences to illustrate your communication style.
✨Research The Birley Clubs
Before the interview, take time to research The Birley Clubs and their unique offerings. Understanding their brand and member experience will help you tailor your responses and show genuine interest in contributing to their success.
