At a Glance
- Tasks: Create and execute digital marketing strategies, manage campaigns, and analyse performance.
- Company: Join The Bike Storage Co., a leading UK company in eco-friendly cycle storage solutions.
- Benefits: Competitive salary, bonus scheme, pension, and generous holiday allowance.
- Other info: Dynamic office culture with opportunities for hybrid working after probation.
- Why this job: Make an impact in a fast-paced environment while promoting sustainable cycling initiatives.
- Qualifications: Degree in marketing or communications, 2+ years of digital marketing experience.
The predicted salary is between 40000 - 40000 £ per year.
The Bike Storage Co. was established in 2014 and has since become a UK market leader in cycle storage, street furniture, and end-of-trip facilities. Strong relationships formed with many of the top architects and main contractors in the construction sector have driven significant company growth in recent years, with exciting prospects as the popularity of cycling and eco-friendly initiatives continues to rise. This is an opportunity to join a dynamic, ambitious company with offices in Chelsea Harbour, Southwest London.
About the role
We are looking for an experienced and motivated Digital Marketing Manager to join our team. The successful candidate will develop and execute marketing strategies, manage and run PPC and SEO campaigns, website content and design, analyse data, and create content. The ideal candidate should have a strong understanding of the digital marketing landscape, a creative eye for design, and excellent communication skills. This is a great opportunity for someone passionate about marketing who wants to make an impact in a fast-paced environment.
Responsibilities
- Along with Directors, develop and execute the marketing strategy and annual marketing plan
- Identify and target key audiences effectively
- Manage day-to-day marketing spend within the agreed budgets for the best possible benefit of the business
- Plan and execute digital marketing campaigns, using a full range of online tactics including social media, SEO and PPC (Google Adwords, GA4 and Bing)
- Develop and manage website content
- Prepare all marketing copy and collateral
- Manage photography of projects to ensure we have the best possible imagery for marketing collateral and online content
- Monitor and analyse the effectiveness of marketing content and campaigns
- Conduct market research, analyse competitor activity and produce reports for the Directors
What we're looking for
- Educated to degree level, ideally in marketing or communications (or equivalent practical experience)
- 2+ years’ digital marketing experience
- Hands-on experience planning and running SEO and PPC campaigns
- Strong content creation and copywriting skills
- A creative eye for design, with working knowledge of Adobe Photoshop
- Strong analytical skills and excellent attention to detail
- Excellent communication, interpersonal and organisational skills
- Experience in a B2B environment, ideally within construction or the built environment
- Experience managing website content via WordPress
- Wider Adobe Creative Suite (InDesign / Illustrator) or Canva
- Email marketing and CRM experience
What we offer
- Salary of £40,000 per annum, plus a discretionary bonus scheme; OTE £45,000
- Company pension
- 23 days' holiday, plus UK Bank Holidays and Christmas shutdown
- Regular company events
- Role is mainly office-based, Monday - Friday, but scope to move to hybrid working 4 days office, one day home, after successful probation (3 months)
- Sick pay
How to apply
To apply, please click Apply on this LinkedIn posting and submit your CV along with a short covering note explaining why the role appeals to you. If you have a portfolio or examples of your work, please include a link. We review candidates on a rolling basis, so early application is encouraged. Shortlisted candidates will be contacted directly to arrange an initial conversation.
Digital Marketing Manager in London employer: The Bike Storage Company
The Bike Storage Co. is an exceptional employer, offering a vibrant work culture in the heart of Chelsea Harbour, Southwest London. With a focus on employee growth and development, the company provides opportunities for creative professionals to thrive in a dynamic environment while contributing to eco-friendly initiatives. Enjoy competitive benefits, including a salary of £40,000, a discretionary bonus scheme, and the potential for hybrid working after probation, making it an attractive place for passionate individuals looking to make a meaningful impact in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Bike Storage Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Bike Storage Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Bike Storage Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Bike Storage Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Bike Storage Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Bike Storage Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Bike Storage Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Bike Storage Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Bike Storage Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Bike Storage Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
