At a Glance
- Tasks: Create and execute digital marketing strategies, manage PPC and SEO campaigns, and analyse data.
- Company: Join The Bike Storage Co., a leading UK company in cycle storage and eco-friendly initiatives.
- Benefits: Competitive salary, bonus scheme, pension, 23 days holiday, and potential for hybrid working.
- Other info: Dynamic team culture with regular company events and excellent career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment while promoting cycling and sustainability.
- Qualifications: Degree in marketing or communications, 2+ years digital marketing experience, and strong content creation skills.
The predicted salary is between 40000 - 40000 £ per year.
The Bike Storage Co. was established in 2014 and has since become a UK market leader in cycle storage, street furniture, and end-of-trip facilities. Strong relationships formed with many of the top architects and main contractors in the construction sector have driven significant company growth in recent years, with exciting prospects as the popularity of cycling and eco-friendly initiatives continues to rise. This is an opportunity to join a dynamic, ambitious company with offices in Chelsea Harbour, Southwest London.
About the role
We are looking for an experienced and motivated Digital Marketing Manager to join our team. The successful candidate will develop and execute marketing strategies, manage and run PPC and SEO campaigns, website content and design, analyse data, and create content. The ideal candidate should have a strong understanding of the digital marketing landscape, a creative eye for design, and excellent communication skills. This is a great opportunity for someone passionate about marketing who wants to make an impact in a fast-paced environment.
Responsibilities
- Along with Directors, develop and execute the marketing strategy and annual marketing plan
- Identify and target key audiences effectively
- Manage day-to-day marketing spend within the agreed budgets for the best possible benefit of the business
- Plan and execute digital marketing campaigns, using a full range of online tactics including social media, SEO and PPC (Google Adwords, GA4 and Bing)
- Develop and manage website content
- Prepare all marketing copy and collateral
- Manage photography of projects to ensure we have the best possible imagery for marketing collateral and online content
- Monitor and analyse the effectiveness of marketing content and campaigns
- Conduct market research, analyse competitor activity and produce reports for the Directors
What we're looking for
- Educated to degree level, ideally in marketing or communications (or equivalent practical experience)
- 2+ years’ digital marketing experience
- Hands-on experience planning and running SEO and PPC campaigns
- Strong content creation and copywriting skills
- A creative eye for design, with working knowledge of Adobe Photoshop
- Strong analytical skills and excellent attention to detail
- Excellent communication, interpersonal and organisational skills
- Experience in a B2B environment, ideally within construction or the built environment
- Experience managing website content via WordPress
- Wider Adobe Creative Suite (InDesign / Illustrator) or Canva
- Email marketing and CRM experience
What we offer
- Salary of £40,000 per annum, plus a discretionary bonus scheme; OTE £45,000
- Company pension
- 23 days' holiday, plus UK Bank Holidays and Christmas shutdown
- Regular company events
- Role is mainly office-based, Monday - Friday, but scope to move to hybrid working 4 days office, one day home, after successful probation (3 months)
- Sick pay
How to apply
To apply, please click Apply on this LinkedIn posting and submit your CV along with a short covering note explaining why the role appeals to you. If you have a portfolio or examples of your work, please include a link. We review candidates on a rolling basis, so early application is encouraged. Shortlisted candidates will be contacted directly to arrange an initial conversation.
