At a Glance
- Tasks: Lead digital marketing strategies to enhance customer journeys and drive bookings.
- Company: Join The Big Table Group, home to over 200 iconic restaurants.
- Benefits: Enjoy competitive pay, amazing discounts, health insurance, and wellbeing support.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic environment while growing your digital marketing skills.
- Qualifications: 2+ years in digital marketing with hands-on experience across various channels.
The predicted salary is between 36000 - 44000 £ per year.
Location – London Hybrid Working / Support Office near Oxford Circus (2–3 days per week)
The Big Table Group is home to over 200 restaurants across iconic brands including Bella Italia, Amalfi, Frankie & Benny’s, Banana Tree, Las Iguanas and more.
We’re on the lookout for a Digital Marketing Manager!
We’re looking for a commercially minded, hands-on digital marketer who can bring together the entire customer journey.
You’ll work across CRM, apps, SEO, websites, digital advertising and online listings, creating joined-up digital experiences that take our guests from awareness and consideration through to booking, visiting and coming back again.
Using customer insight, data and a test-and-learn approach, you’ll continuously optimise our digital activity to increase engagement, drive bookings, build loyalty and deliver measurable commercial results.
What You’ll Be Doing
- Plan and deliver full-funnel digital marketing activity, supporting the customer journey from awareness and consideration through to conversion, retention and reactivation.
- Manage activity across CRM, email, SMS, apps, SEO, websites, paid search, paid social and online listings.
- Develop effective customer journeys that turn digital engagement into bookings, visits and repeat customers.
- Support and optimise loyalty and app activity, including push notifications, in-app messaging and customer engagement campaigns.
- Manage and optimise website content, campaign landing pages, offers, menus and booking journeys, ensuring a seamless customer experience.
- Improve organic and local search visibility through SEO and Google Business Profile, ensuring restaurant information is accurate and optimised.
- Use customer and campaign data to measure performance, identify opportunities and make clear recommendations for improvement.
- Manage digital budgets, forecasts and campaign performance to ensure investment delivers strong commercial returns.
- Work closely with Brand, CRM, Creative, Technology, Data and Operations teams, as well as external agencies and partners.
- Test new audiences, creative, messaging, offers and customer journeys, using results to continually improve performance.
- Explore emerging technology, automation and AI, identifying opportunities to improve customer experience, efficiency and digital performance.
- Support the wider team by sharing digital best practice and helping improve processes and ways of working.
What We’re Looking For
We’re looking for someone who can think strategically while also being comfortable getting hands-on with delivery.
- 2+ years’ experience in digital marketing, with hands-on experience across a mix of CRM, apps, SEO, websites, digital advertising and online listings.
- Experience delivering digital activity across different stages of the customer journey.
- Hands-on experience with email, SMS, segmentation, personalisation and automated customer journeys.
- Experience using CRM or marketing automation platforms, with Bloomreach experience an advantage.
- Knowledge of app marketing, loyalty programmes, push notifications or mobile customer journeys.
- Experience across paid search, paid social and other digital advertising channels.
- A strong understanding of SEO, digital analytics, campaign tracking and test-and-learn approaches.
- Experience managing websites/CMS platforms and online listings such as Google Business Profile.
- Strong analytical and commercial skills, with the ability to turn customer and campaign data into clear actions.
- Confidence managing multiple projects, brands, channels and priorities.
- Excellent communication and stakeholder management skills.
- A collaborative, curious and proactive approach with great attention to detail.
Benefits
- Competitive Pay & Benefits plus bonus scheme.
- Amazing Discounts – 50% off food and drink across all Big Table Group brands and 25% for friends & family.
- Wellbeing Support – Our We Care programme includes a 24/7 virtual GP, mental health support, healthcare cash plan, dental plan, counselling, fitness & diet plans.
- Health Insurance.
- Salary Sacrifice Pension.
- Spend and Save Platform – access to 100s of retail discounts.
- A supportive, inclusive culture with real opportunities for growth.
- A business that values integrity, collaboration and continuous improvement.
At The Big Table Group, there’s a seat for everyone. Take your place, share your experiences and let’s celebrate the differences we all bring every day!
Apply today and take your seat!
Digital Marketing Manager in London employer: The Big Table Group
At Bella Italia, we pride ourselves on creating a vibrant and inclusive work environment where every team member is valued. With flexible working hours, generous discounts, and comprehensive wellbeing support, we ensure our staff can thrive both personally and professionally. Join us to enjoy career growth opportunities, celebrate team successes, and be part of a family that truly cares about your happiness and development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Big Table Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Big Table Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Big Table Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Big Table Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Big Table Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Big Table Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Big Table Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Big Table Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Big Table Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Big Table Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
