At a Glance
- Tasks: Drive customer retention and conversion through innovative email and SMS marketing strategies.
- Company: Join The Big Phone Store, a fast-growing refurbished tech business in the UK.
- Benefits: Enjoy hybrid working, up to 28 days holiday, and staff discounts on tech.
- Other info: Fast-paced environment with real ownership and progression opportunities.
- Why this job: Make a real impact on revenue while shaping the future of ecommerce.
- Qualifications: Strong interest in marketing, customer journeys, and performance optimisation.
The predicted salary is between 30000 - 50000 € per year.
Wolverhampton (Hybrid) | Full Time
Salary: £30,000 - £50,000 depending on experience
At The Big Phone Store, lifecycle marketing directly impacts revenue. We’re building one of the UK’s fastest-growing refurbished tech businesses, and we’re looking for someone who can help us continually improve customer retention, conversion, and lifetime value through email and SMS marketing. This is not a basic campaign scheduling role. We’re looking for someone who understands ecommerce retention properly — customer journeys, behavioural targeting, conversion optimisation, testing, automation, segmentation, and continuous improvement.
The Role
- You’ll take ownership of our CRM, email, and SMS lifecycle marketing activity, helping drive measurable commercial performance across campaigns and automated flows.
- You’ll work closely with ecommerce and marketing teams to improve customer journeys, retention, repeat purchases, and overall CRM performance.
Your responsibilities will include:
- Managing and improving lifecycle marketing strategy
- Planning campaigns around key sales periods and promotions
- Building and optimising automated flows
- Managing audience segmentation and behavioural targeting
- Running A/B tests and performance experiments
- Analysing campaign and flow performance
- Improving conversion, retention, and revenue metrics
- Identifying opportunities to improve customer journeys
- Supporting ongoing ecommerce growth initiatives
- Feeding back proactively on performance, insights, and next steps
Platforms & Areas
Experience with the following is beneficial:
- Klaviyo
- Shopify
- Email marketing platforms
- SMS marketing
- Customer segmentation
- Ecommerce retention
- Automated customer journeys
- Conversion optimisation
Strong Klaviyo experience is highly desirable, but not essential for the right person.
What We’re Looking For
We’re looking for someone who:
- Thinks commercially and analytically
- Understands customer journeys and conversion logic
- Enjoys testing, improving, and optimising performance
- Has strong written communication skills
- Is proactive and accountable
- Has high standards and attention to detail
- Enjoys fast-moving ecommerce environments
- Takes ownership and drives things forward without needing constant direction
Experience is valuable, but mindset matters just as much. We welcome applications from people with strong marketing interest, self-learning experience, side projects, ecommerce experience, or marketing-related education — but we’re ultimately looking for people who genuinely care about performance and continuous improvement.
What Success Looks Like
Success in this role means building and improving a CRM engine that delivers measurable commercial results consistently over time. You’ll be expected to improve:
- Conversion rates
- Repeat purchases
- Retention
- Revenue from campaigns and flows
- Overall customer engagement
We value steady optimisation, continuous learning, and measurable progress — not occasional lucky wins.
Why Join The Big Phone Store?
This is not a slow corporate environment. We move quickly, encourage ideas, and give people real responsibility and ownership. You’ll join a business where:
- Your work directly impacts revenue
- Your ideas are genuinely valued
- There are real opportunities for progression
- You’ll work alongside ambitious and driven people
- No two days feel the same
- You’ll help shape the future growth of a rapidly expanding ecommerce brand
Perks & Benefits
- Hybrid working available
- Up to 28 days paid holiday
- Birthday off after year two
- Additional annual leave rewarded for service
- Free onsite parking
- Private pension scheme
- Salary sacrifice schemes
- Staff discounts on tech
- Team socials and company days out
- Equal opportunities employer committed to diversity and inclusion
- Sustainable and recession-resistant industry
Please note: We do not work with recruitment agencies.
CRM & Retention Marketing Specialist in Wolverhampton employer: The Big Phone Store
At The Big Phone Store, we pride ourselves on being a dynamic and fast-paced employer where your contributions directly influence our growth in the refurbished tech market. With a strong focus on employee development, we offer a culture that values innovation, accountability, and continuous improvement, alongside benefits like hybrid working, generous holiday allowances, and a commitment to diversity and inclusion. Join us to be part of a team that not only drives commercial success but also fosters personal and professional growth in an exciting ecommerce environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Retention Marketing Specialist in Wolverhampton
✨Tip Number 1
Get to know the company inside out! Research The Big Phone Store, their values, and their approach to CRM and retention marketing. This will help you tailor your conversations and show that you're genuinely interested in making a difference.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by thinking about how you can demonstrate your understanding of customer journeys and conversion optimisation. Have examples ready that showcase your analytical mindset and proactive approach to improving performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to our growth.
We think you need these skills to ace CRM & Retention Marketing Specialist in Wolverhampton
Some tips for your application 🫡
Show Your Passion for CRM:When writing your application, let us see your enthusiasm for CRM and retention marketing. Share any personal projects or experiences that highlight your understanding of customer journeys and conversion optimisation. We love seeing candidates who genuinely care about improving performance!
Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your familiarity with tools like Klaviyo and Shopify, and don’t forget to mention any relevant campaigns you've worked on. This helps us see how you fit into our team!
Be Data-Driven:Since we’re all about measurable results, include examples of how you've used data to drive decisions in your previous roles. Whether it’s A/B testing or analysing campaign performance, showing us your analytical mindset will definitely catch our eye!
Keep It Professional Yet Personal:While we appreciate a professional tone, don’t be afraid to let your personality shine through in your application. We want to know who you are beyond your qualifications. A bit of creativity can go a long way in making your application stand out!
How to prepare for a job interview at The Big Phone Store
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems, especially Klaviyo if you can. Brush up on how to manage customer journeys and segmentation, as this role is all about optimising those processes. Be ready to discuss specific strategies you've used in the past.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with A/B testing and performance analysis. Bring examples of how you've improved conversion rates or retention metrics in previous roles. This will show that you think analytically and can drive measurable results.
✨Demonstrate a Proactive Mindset
This role requires someone who takes ownership and drives initiatives without constant direction. Think of examples where you’ve identified opportunities for improvement and acted on them. Highlight your ability to work independently and your passion for continuous learning.
✨Be Ready to Discuss Campaign Strategies
Since lifecycle marketing is key, prepare to discuss how you plan campaigns around sales periods and promotions. Share your thoughts on what makes a successful email or SMS campaign and how you would approach building automated flows to enhance customer engagement.
