At a Glance
- Tasks: Lead exciting marketing campaigns for iconic film festivals and engage diverse audiences.
- Company: Join the BFI, a cultural leader in film and festivals.
- Benefits: Competitive salary, generous leave, hybrid work, and exclusive film perks.
- Other info: Dynamic role with opportunities for creativity and growth in a collaborative environment.
- Why this job: Make a real impact in the vibrant world of film and culture.
- Qualifications: Experience in festival marketing and strong project management skills.
The predicted salary is between 43755 - 51465 £ per year.
Job Overview
This role is central to the inclusive growth, cultural impact and income targets of BFI London Film Festival and BFI Flare: London LGBTQIA+ Film Festival with responsibility for the strategy and delivery of full-funnel, omni-channel marketing campaigns.
In addition to audience growth, development and revenue remits, the role is pivotal in managing day to day relationships with film distribution partners and sponsors in delivery of the red carpet experience, branding, media line and content amplification.
Responsibilities
- Develop and deliver full-funnel, omni-channel strategic marketing, brand and engagement campaigns for BFI London Film Festival and BFI Flare: London LGBTQIA+ Film Festival, working in collaboration with colleagues from across the organisation.
- Work in collaboration with relevant teams to deliver Festival inclusive growth, cultural impact and income targets, and lead on sales review, ticket schemes and tactics groups.
- Lead the Festival marketing team, including recruitment and management of temporary festival staff, and direct other BFI colleagues on festival marketing planning, delivery and execution.
- Manage the I&E marketing budgets for BFI Festivals.
- Manage the production and delivery of AV materials including trailers and moving idents.
- Manage a range of marketing agencies and suppliers including media buying, social content and trailer/AV production.
- With production, social media, press colleagues and external agencies lead on the co-ordination and optimisation of in-festival content capture, video content strategy and amplification across BFI and partner channels, including influencers.
- Work with the Festival Production Team, external production and print branding agencies, venues and film distribution suppliers to deliver cinema branding and event promotion, particularly the red carpet Gala branding and pre-screening materials at Royal Festival Hall venue.
Qualifications
- Significant campaign and brand marketing management experience in the festival or event sectors, including budget and team management.
- Proven project management skills with an understanding of sales in a cultural/ exhibition/ ticketed event environment.
- Proven ability to develop and deliver a broad-based cross-channel marketing and branding campaign in a fast-paced, dynamic cultural environment.
- Proven track record in creating innovative marketing and audience development strategies and achieving business objectives and revenue targets.
- Experience of negotiating with colleagues, external suppliers and contacts.
- Excellent communication and presentation skills with the ability to effectively influence people at all levels.
- Proven experience of successful people management including recruiting, managing and motivating teams, and a history of effective delegation.
Compensation & Benefits
Fixed Term Contract, London, BFI Southbank / Hybrid working. Must be on site between 1 and 5 days weekly during festival periods.
25 days annual leave (rising to 30 with service) + bank holidays + option to buy up to 5 extra days.
Additional paid time off between Christmas and New Year.
BFI pension scheme with 5% employer contribution.
BFI Childcare Scheme, where we contribute to childcare costs.
Enhanced pay for Maternity & Paternity leave.
Complimentary tickets to BFI Southbank & IMAX screenings and events.
Free BFI Player subscription + discount on BFI merchandise, and film tickets.
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Festivals Marketing Manager in London employer: The Bfi
At BFI Southbank, we pride ourselves on being an exceptional employer that champions creativity and inclusivity. Our vibrant work culture fosters collaboration and innovation, providing ample opportunities for professional growth within the film and LGBTQIA+ sectors. Join us to make a meaningful impact while enjoying unique benefits such as access to exclusive film events and a supportive community dedicated to celebrating diverse voices.
StudySmarter Expert Advice🤫
We think this is how you could land Festivals Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Bfi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Bfi are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Bfi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Festivals Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Bfi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Bfi:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Bfi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Bfi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Bfi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Bfi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
