At a Glance
- Tasks: Lead exciting marketing campaigns for a luxury 5-star hotel in Glasgow.
- Company: Join a prestigious hotel known for its exceptional service and vibrant culture.
- Benefits: Enjoy a great salary, free leisure membership, discounts, and on-site parking.
- Other info: Dynamic role with opportunities to grow and collaborate across various teams.
- Why this job: Make a real impact in the luxury hospitality sector with your creative marketing skills.
- Qualifications: Must have a marketing degree and experience in luxury or hospitality marketing.
The predicted salary is between 40000 - 50000 £ per year.
Benefits
- Great salary plus tronc
- Free leisure membership and discounts for family
- Discounts on rooms, F&B and spa
- Free on-site parking
- Lots of other company benefits
We are seeking a talented Marketing Manager to deliver impactful marketing activity at the hotel. You must be a Marketing Manager with 5 star luxury experience, this is essential.
Responsibilities
- Plan and deliver integrated marketing campaigns across digital, social, PR, print, and partnership channels.
- Manage day-to-day marketing activity, including website content, SEO, social media, CRM, and email marketing.
- Create engaging, on-brand content tailored to the hotel's audience and tone of voice.
- Oversee and coordinate with external agencies (PR, digital, design, social media, and photography) to ensure quality and consistency.
- Monitor campaign performance, analyse results, and produce regular reports with recommendations.
- Maintain consistent brand presentation across all channels and guest touchpoints.
- Manage assigned marketing budgets, ensuring effective spend and ROI.
- Support sales, events, and revenue teams with promotional activity and marketing collateral.
- Spend time on-property to align marketing with guest experience and local market opportunities.
Qualifications
- Marketing degree or equivalent qualification.
- Proven experience in a marketing role, ideally within hospitality, tourism, or luxury brands.
- Strong skills in digital marketing, content creation, social media, CRM, PR and email campaigns.
- Creative, organised, and able to manage multiple projects across different locations.
- Confident communicator with excellent stakeholder management skills.
- Experienced in using marketing analytics tools to measure performance and guide decisions.
- Full UK driving licence and flexibility to travel between properties.
Salary is dependent on experience. No sponsorship is available for this role.
Marketing Manager in Glasgow employer: The Berkeley Scott Group
Join our prestigious 5-star hotel in Glasgow as a Marketing Manager, where you will thrive in a dynamic and supportive work culture that values creativity and innovation. Enjoy a competitive salary, free leisure membership, and exclusive discounts for you and your family, alongside ample opportunities for professional growth within the luxury hospitality sector. With a focus on employee well-being and development, we offer a unique environment that encourages collaboration and excellence in delivering unforgettable guest experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections in the hospitality and luxury sectors. Attend industry events or join relevant online groups to meet potential employers and get insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, especially those related to luxury brands. This will give you an edge and demonstrate your expertise when you land that interview.
✨Tip Number 3
Tailor your approach! When applying for the Marketing Manager role, make sure to highlight your experience with integrated marketing campaigns and your ability to manage budgets effectively. Use specific examples to back up your claims.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your luxury hospitality experience and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing in the hospitality sector and how you can bring value to our 5-star hotel. Keep it engaging and on-brand, just like the content you'll create for us.
Showcase Your Digital Skills:Since this role involves a lot of digital marketing, make sure to highlight your experience with SEO, social media, and email campaigns. We love seeing examples of your work, so don’t hesitate to include links or attachments!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the latest updates about your application status. Plus, it’s super easy!
How to prepare for a job interview at The Berkeley Scott Group
✨Know Your Luxury Market
Make sure you brush up on the latest trends in the luxury hospitality sector. Understand what sets a 5-star hotel apart and be ready to discuss how your previous experience aligns with that. This will show that you're not just a marketing whiz, but also someone who gets the unique needs of high-end clientele.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've managed, especially those that involved digital, social, and PR channels. Be ready to discuss the strategies you used, the results achieved, and how you measured success. This will demonstrate your hands-on experience and analytical skills.
✨Engage with Their Brand
Before the interview, spend some time engaging with the hotel's brand online. Familiarise yourself with their social media presence, website content, and any recent campaigns. Bring insights or suggestions to the table during your interview to show that you're proactive and genuinely interested in their brand.
✨Prepare for Stakeholder Scenarios
Since stakeholder management is key for this role, think about past experiences where you had to manage different stakeholders. Prepare to discuss how you navigated challenges and ensured everyone was aligned. This will highlight your communication skills and ability to work collaboratively.
