Requirements
Key Responsibilities:
- Cross-Department Communications Leadership
- Oversee communication activity across salon operations, e-commerce, retail, education, training, partnerships, and customer engagement functions.
- Create a unified communication approach so every department presents a consistent brand message.
- Work closely with the Company Director and departmental leads to plan announcements, campaigns, launches, events, and business updates.
- Translate departmental goals into clear communication plans that support growth, reputation, and customer confidence.
- Set communication standards for tone, messaging, response times, approvals, and brand presentation.
- Social Media Strategy and Management
- Design and manage social media strategies across all relevant platforms to increase awareness, engagement, traffic, and conversion.
- Plan content calendars that support product launches, salon services, academy programs, campaigns, promotions, and brand storytelling.
- Lead the creation of social media copy, campaign concepts, captions, community updates, and audience engagement plans.
- Monitor platform performance and adjust content strategy using audience insights, engagement data, and campaign results.
- Maintain a consistent visual and written brand presence across social channels while adapting content to each audience segment.
- Public Relations and Brand Positioning
- Develop public relations strategies that position The Belle Loft Ltd as a premium beauty, retail, and education brand.
- Prepare press releases, media statements, editorial content, founder messages, partnership announcements, and corporate updates.
- Build and maintain relationships with relevant media contacts, beauty publications, influencers, ambassadors, educators, and commercial partners.
- Identify opportunities for press coverage, features, interviews, collaborations, awards, and industry recognition.
- Protect the company's public image by ensuring all external communications are accurate, timely, and aligned with brand standards.
- Campaign Planning and Delivery
- Lead integrated communication campaigns for new services, retail products, academy courses, events, partnerships, and business milestones.
- Coordinate campaign activity across social media, website content, email messaging, media outreach, customer communications, and stakeholder updates.
- Create clear campaign briefs, timelines, content requirements, messaging frameworks, and reporting measures.
- Work with internal teams and external partners to ensure campaigns are delivered on time and to a high professional standard.
- Review campaign outcomes and recommend improvements for future activity.
- Stakeholder and Partnership Communications
- Manage communication with brand ambassadors, influencers, affiliate partners, educators, suppliers, media contacts, and professional stakeholders.
- Support partnership negotiation through clear messaging, professional documentation, and brand-safe communication standards.
- Ensure influencer and affiliate communications follow UK advertising standards, brand guidelines, and reputational expectations.
- Prepare partnership briefs, collaboration messages, approval notes, and communication plans for high-value commercial relationships.
- Help strengthen relationships with industry bodies, awarding organisations, and education stakeholders.
- Reputation and Crisis Communication
- Monitor public sentiment across social platforms, review channels, forums, media mentions, and customer feedback sources.
- Identify reputational risks early and recommend practical responses to protect the business.
- Create crisis communication plans for sensitive issues, service disruption, public complaints, negative coverage, or urgent stakeholder matters.
- Draft careful, professional responses for the Company Director's review when public issues require senior-level handling.
- Maintain clear records of communication risks, responses, outcomes, and follow-up actions.
- Analytics, Reporting and Insight
- Track social media, PR, campaign, website, audience engagement, and communication performance metrics.
- Use social listening, analytics platforms, and market insight tools to understand audience behaviour and campaign impact.
- Prepare executive reports for the Company Director that clearly present findings, risks, opportunities, and recommended actions.
- Measure return on communication activity using engagement, reach, conversion, sentiment, referral, and campaign performance data.
- Use insight to guide future content, commercial promotions, product positioning, academy communication, and departmental messaging.
- Internal Communication and Governance
- Support clear internal communication between departments, so teams understand campaign priorities, launches, events, and brand updates.
- Create templates, messaging guides, approval processes, and communication checklists where needed.
- Ensure all departments adhere to the agreed-upon brand, tone, and communication standards.
- Help senior leaders communicate business updates clearly, promptly, and professionally.
- Promote a joined-up communication culture across the organisation.
Candidate Requirements:
- Education And Qualifications
- Bachelor's degree or equivalent RQF Level 6 qualification in public relations, communications, journalism, marketing, international marketing, media, business, or a closely related discipline.
- Significant senior-level experience in corporate communications, public relations, social media management, or brand communications may be considered where formal qualification evidence is not the main route.
- Professional training or certifications in digital marketing, PR, analytics, content strategy, social media, or reputation management would be beneficial.
- Professional Experience
- Proven experience creating and delivering communication, PR, or social media strategies in a commercial environment.
- Experience overseeing communications across multiple teams, departments, brands, or business functions.
- Strong background in managing social media campaigns, audience engagement, digital content planning, and performance reporting.
- Experience working with influencers, ambassadors, media contacts, commercial partners, or external agencies.
- Experience in beauty, retail, e-commerce, luxury services, education, training, FMCG, or consumer-facing sectors would be advantageous.
- Technical Skills
- Excellent writing, editing, proofreading, and message development skills.
- Strong working knowledge of social media platforms, scheduling tools, analytics dashboards, and social listening systems.
- Ability to interpret engagement metrics, conversion data, sentiment trends, campaign reports, and market insight.
- Confident use of SEO principles, digital content planning, audience segmentation, and campaign performance measures.
- Ability to create clear reports, board-level summaries, campaign briefs, media materials, and stakeholder updates.
- Behavioural Competencies
- Strategic thinker with strong commercial awareness and sound communication judgment.
- Confident relationship builder who can work with senior leaders, departmental teams, external partners, and public audiences.
- Calm and measured under pressure, especially when handling sensitive or reputational matters.
- Highly organised, with the ability to manage several campaigns, deadlines, and communication priorities at once.
- Creative, proactive, and detail-focused, with a strong sense of brand quality.
- Comfortable taking ownership while keeping the Company Director informed at the right level.
- Key Working Relationships
- Company Director
- Salon, retail, e-commerce, academy, and training teams
- Senior operational and commercial stakeholders
- External media outlets, journalists, editors, and industry publications
- Brand ambassadors, influencers, affiliate partners, and corporate partnerS
- Industry awarding bodies and education stakeholders
- Digital analytics, PR, social media, and campaign platform providers
- Recruitment and resourcing partners, including Tidual Staff Resourcing where required
- Performance Expectations
- Deliver consistent, high-quality communication across all departments.
- Improve audience engagement, brand visibility, and professional reputation.
- Maintain clear reporting on campaign outcomes and communication risks.
- Support commercial growth through well-planned social media, PR, and stakeholder communication activity.
- Protect brand trust through careful, accurate, and timely public messaging.
About the Company
The Belle Loft Ltd is a premium beauty, hair, e-commerce, and professional training business based in Hull, United Kingdom. The company operates across multiple areas, including salon services, retail product lines, online commerce, and accredited education. As the company expands its digital reach, training academy presence, and commercial partnerships, it requires a capable communications leader to coordinate messaging across all departments. The Social Media and Communications Manager will help build trust, improve visibility, and support consistent growth across service, retail, and education channels.
