Head Professional in Sutton Coldfield

The Belfry Hotel & Resort is an award-winning destination with 450+ luxurious rooms and suites, a selection of vibrant restaurants and bars, versatile event and meeting spaces and a relaxing leisure club and spa. Our three exceptional golf courses - including the legendary Brabazon - are celebrated around the world. Whether you're inspired by our iconic fairways, drawn to the tranquillity of the spa, excited by guest-facing roles, or energised by the work behind the scenes, you'll find your place within our dynamic and welcoming team.

The Belfry has undergone a major expansion and renovation with an investment of over £80 million, marking an exciting chapter in our history. The resort has been transformed with the addition of The Masters Suite, a stunning new event space, a state-of-the-art leisure club plus a host of other enhancements that elevate the Belfry experience like never before.

We believe in taking care of our team just as much as we do our guests. That's why we were named in the 2026 Caterer’s Top 30 Best Places to Work and the Sunday Times Top 10 Places to Work 2026.

Department description

The Driving Range at the PGA National Golf Academy England is a cutting-edge golf destination where technology and passion for the game come together. Featuring a 35-bay Toptracer range and five high-tech studios equipped with the latest club-fitting and coaching technology, it delivers a truly world-class experience for golfers of all abilities. With over 6 million golf balls hit every year, the range buzzes with energy and activity. Our team plays a crucial role in bringing this experience to life, supporting everything from ball collection and customer service to professional golf coaching and precision club fitting. It’s a dynamic environment for anyone who loves golf and creating memorable guest experiences.

Salary

The on-target earning potential for this role is £57,000.00, compromising of a base salary of £30,725.98.00 plus a qualified estimate of £15,000.00 to £24,000.00 teaching and fitting commission and £2000 service charge per annum.

About the Role

Are you an ambitious PGA Professional with a passion for delivering exceptional golfing experiences, developing high-performing teams, and growing a successful golf business? We are looking for an inspiring Head Professional to lead our PGA National Golf Academy and play a pivotal role in supporting our vision of becoming the UK's leading quality golf and leisure destination.

Reporting to the Director of Golf, you will take full responsibility for the performance, growth, and day-to-day operation of the Golf Academy, ensuring outstanding service standards, commercial success, and an exceptional experience for members, guests, and visitors.

Key responsibilities will include:

• Leading all Golf Academy operations, including coaching, custom fitting, retail, driving range, equipment hire, club repairs, and corporate golf activities.
• Managing academy income and expenditure, driving revenue growth, and delivering agreed sales and profit targets.
• Reviewing academy performance, identifying opportunities for improvement, and implementing commercial strategies to maximise profitability.
• Supporting membership and corporate golf sales through referrals, relationship building, and proactive upselling.
• Assisting in the development and implementation of golf business plans, marketing initiatives, and growth strategies.
• Leading, coaching, and developing a talented team within the Academy, Retail, and Teaching functions.
• Creating a high-performance culture focused on customer service excellence, engagement, and continuous improvement.
• Ensuring compliance with all company policies, procedures, health and safety requirements, and industry regulations.
• Managing retail stock, purchasing controls, and loss prevention measures.
• Supporting the organisation and delivery of club competitions, tournaments, corporate golf days, and special events.
• Maintaining strong relationships with members and guests, ensuring every interaction enhances the reputation of the resort.
• Promoting the resort within the local community and wider golf industry, identifying opportunities to grow participation and increase visibility.
• Monitoring market trends and competitor activity to ensure the Academy remains at the forefront of the industry.

This is a fantastic opportunity for an experienced golf professional to combine their passion for golf with strong commercial and leadership skills in a world-class resort environment.

About You

To be successful in this role, you'll be a motivated and customer-focused PGA Professional with a proven track record of driving commercial performance while delivering exceptional guest experiences.

You'll ideally have:

• Fully qualified PGA Professional status.
• Previous experience leading or managing a golf academy, retail operation, or golf facility.
• Strong commercial awareness with experience managing budgets, sales targets, and business performance.
• Excellent coaching and custom fitting knowledge.
• Experience in golf retail, merchandising, and stock control.
• Proven people leadership skills, with the ability to train, motivate, and develop high-performing teams.
• Outstanding communication and relationship-building skills.
• A passion for delivering exceptional customer service and creating memorable golfing experiences.
• Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• Good understanding of golf competition management, golf operations, and tee sheet utilisation.
• Up-to-date knowledge of the Rules of Golf and industry best practice.
• A proactive, positive, and professional approach, acting as a role model for colleagues and guests alike.

If you're ready to take the next step in your PGA career and make a significant impact within one of the UK's premier golf destinations, we'd love to hear from you. Join us and help shape the future of golf excellence.

Benefits

Learning & Development

We invest in our people through hands-on coaching, mentoring, and a wide range of in-house training, supported by our online learning hub, The Belfry Campus. Apprenticeships across multiple roles offer nationally recognised qualifications, while our LEAD development programme supports career progression from entry level to senior leadership. We proudly promote from within wherever possible, with clear development pathways to help you reach your full potential.

Wellness

Your wellbeing matters. In partnership with The Burnt Chef Project, we offer mental health support and funded counselling, alongside life assurance, 24/7 GP access, health cash plans, and menopause support. Wagestream helps you manage your earnings and savings, while our Cycle2Work scheme and discounted gym memberships encourage a healthy lifestyle.

Showing Our Appreciation

We recognise and reward our teams through the Belfry Awards, long service recognition, loyalty rewards, and additional holidays. Enjoy generous discounts across the resort for you, friends, and family, plus everyday savings through Perkbox. Free onsite parking and complimentary meals during shifts are also provided.

Making a Difference

Sustainability and community are at the heart of what we do. Set within 550 acres, we are proud holders of Earthcheck, Green Tourism, and GEO certifications. Our ESG led approach drives meaningful community impact and charitable fundraising, alongside our commitment to environmental stewardship.

Our Values

Working here means being part of a supportive, values driven community. Our Belfry Beliefs - Make a Difference, Own Our Actions, Better Together, and Deliver Every Day - guide how we work, support one another, and succeed together.