At a Glance
- Tasks: Sell and manage golf facilities, maximising revenue and building client relationships.
- Company: The Belfry Hotel & Resort is an award-winning venue with luxurious amenities and world-class golf courses.
- Benefits: Enjoy wellness programmes, discounted gym memberships, and access to mental health support.
- Why this job: Join a vibrant team in a dynamic environment focused on personal and professional growth.
- Qualifications: Good knowledge of golf, excellent communication skills, and sales-focused attitude required.
- Other info: Be part of a major expansion project and contribute to sustainability initiatives.
The predicted salary is between 28800 - 43200 £ per year.
The Belfry Hotel & Resort is an award-winning hotel, home to 300+ luxurious bedrooms and suites, several restaurants and bars, events and meetings spaces, a leisure club and spa. Our three golf courses, including The Brabazon, are recognised as world-class, and home to this year's Betfred British Masters. Whether you’re drawn to our iconic golf courses, the serenity of the spa, the excitement of guest services, or our behind-the-scenes operations, there’s a place for you in our vibrant team.
We are writing a new and exciting chapter in the history of The Belfry. A major expansion and renovation project has begun at our resort, due for completion in Autumn 2025. With a substantial investment in excess of 80 million, we are enriching our resort including the addition of a new event space, The Masters Suite, 149 extra bedrooms, a state-of-the-art leisure club, and much more.
We believe in taking care of our team just as much as we do our guests. That’s why we were named in the 2024 Caterer’s Top 30 Best Places to Work, as well as Springboard’s 2024 Best Employer. So, join us on our journey as we unveil a new and unparalleled resort.
Joining the sales team offers a dynamic and fulfilling experience, recognised as the Best Sales and Marketing Team. Our fast-paced environment adopts personal and professional growth, with a focus on exceptional service and maximising potential. The team specialises in conference and events sales, special events, and golf sales, offering diverse opportunities. The Belfry Hotel & Resort provides an exceptional venue for career advancement.
As a Corporate Golf Sales Executive your role is to sell, manage and upsell The Belfry's golf facilities to their full potential, maximising all revenue opportunities to grow green fee and resort revenue, achieving targets and building client relationships. You will also be responsible for:
- Coordinate all event details prior to the event taking place.
- Proactive calling of lapsed business, new sales leads, monthly challenge targets.
- Assisting with monthly sales reports to ensure that these are filled in by the deadline.
- Ensuring SOP procedures are maintained to ensure cancellation charges are retrieved.
- Ensuring all group business is contracted and in line with the company SOP.
- Assist with the daily business review to include events entered, status change, cancellation and turn-down.
- Ensuring Incoming enquiries are priced according to the availability and demand of the golf course along with overall hotel demand.
- Assisting with the development of golf offering and rates for residential golf business.
- Assisting with conducting regular competitor analysis to within the following sectors.
- Conduct client show rounds and maximising revenue.
- Handle all telephone enquiries in accordance to the 59Club Test call crib sheet and SOP.
- Assist in managing and development of the golf database.
The ideal candidate will have a good knowledge of golf and can play at a good level, so they can advise clients when making sales. In addition, you will be:
- Methodical - accurate and able to work on own initiative, with outstanding attention to detail.
- Excellent with both verbal and written communication skills.
- Computer literate, with experience of hotel PMS, i.e. Delphi & Opera.
- Sales focused and enthusiastic, with excellent customer service skills.
- Flexible and capable of working well within a team.
We inspire and develop our team through on-the-job coaching & mentoring, in-house training and provide access to our online learning platform, The Belfry Campus. We offer apprenticeships in a host of subjects delivering nationally recognised qualifications to help advance careers, and our LEAD development programme empowers and inspires our teams to grow from Team Member through to Executive roles. We aim to promote internally where possible, nurture ambition and ensure all our team looking to progress have development plans in place, to support you to achieve your potential.
We prioritise your wellbeing with discounted gym memberships and wellness programmes for personal growth. Partnering with The Burnt Chef Project, we offer mental health support and access to funded counselling. Our healthcare schemes include life assurance, 24-hour GP services, and health cash-plans, while our Menopause Support programme provides tailored assistance. With Wagestream access, you can easily track earnings, manage savings, and access wages on your terms, promoting financial wellness. Our Cycle2Work scheme supports sustainable travel for environmental and team wellbeing.
We appreciate our team with our annual Belfry Awards, long service recognition, and extra holidays for loyalty and team events. Enjoy discounts at our resort's restaurants, bars, spa, and golf, for you and your friends & family. Access to Perkbox provides discounts & vouchers for everyday use plus on the spot rewards for your hard work. We provide free parking, a subsidised taxi service, and complimentary meals during shifts.
We are committed to sustainability and are proud of our Silver Award from Green Tourism and GEO Certification. The Belfry, spanning 550 acres in the Midlands, prioritises giving back to our local community and protecting wildlife. We integrate ESG into everything we do, from charity initiatives, raising over 20,000 last year, to golf course maintenance. We track charitable work at personal, departmental, and resort-wide levels to showcase our community contributions.
Working here is more than 'just a job': we are a community that values each individual's contribution and growth, whilst supporting each other's success - regardless of department or role. Our Belfry Beliefs - Make a Difference, Own Our Actions, Better Together, and Deliver Every Day - aren’t just words; they’re the foundation of our culture and the essence of who we are.
If you’re seeking a place where you can contribute, grow, and have a lasting impact - then the Belfry Hotel & Resort is the place for you.
Corporate Golf Sales Executive - Sutton Coldfield employer: The Belfry
Contact Detail:
The Belfry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Corporate Golf Sales Executive - Sutton Coldfield
✨Tip Number 1
Familiarise yourself with The Belfry's golf facilities and their unique selling points. Understanding what makes their courses special will help you engage potential clients more effectively and demonstrate your passion for the product.
✨Tip Number 2
Network within the local golf community and attend events to build relationships. This can lead to valuable connections and insights that will enhance your sales approach and help you identify new business opportunities.
✨Tip Number 3
Stay updated on industry trends and competitor offerings. Conducting regular competitor analysis will not only inform your sales strategy but also position you as a knowledgeable resource for clients looking for the best golf experiences.
✨Tip Number 4
Practice your communication skills, especially over the phone. Since you'll be handling inquiries and conducting show rounds, being articulate and personable will make a significant difference in how clients perceive your service.
We think you need these skills to ace Corporate Golf Sales Executive - Sutton Coldfield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly in the golf or hospitality sectors. Emphasise any achievements related to revenue growth and client relationship management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for golf and your understanding of the hospitality industry. Mention specific examples of how you can contribute to The Belfry's goals and values.
Highlight Communication Skills: Since excellent verbal and written communication skills are essential for this role, provide examples in your application that demonstrate your ability to communicate effectively with clients and team members.
Showcase Your Knowledge of Golf: As the role requires a good knowledge of golf, include any relevant experiences, such as playing at a competitive level or working in golf-related sales, to show your expertise and enthusiasm for the sport.
How to prepare for a job interview at The Belfry
✨Know Your Golf
As a Corporate Golf Sales Executive, having a solid understanding of golf is crucial. Brush up on your golf knowledge and be prepared to discuss the courses at The Belfry, including their unique features and what makes them stand out.
✨Demonstrate Sales Skills
Be ready to showcase your sales experience and techniques. Prepare examples of how you've successfully upsold products or services in the past, especially in a hospitality or events context, as this will resonate well with the interviewers.
✨Highlight Attention to Detail
The role requires a methodical approach and outstanding attention to detail. Be prepared to discuss how you manage event details and ensure everything runs smoothly, perhaps by sharing specific instances where your meticulousness made a difference.
✨Show Enthusiasm for Teamwork
The Belfry values collaboration, so express your enthusiasm for working within a team. Share experiences where you contributed to a team's success and how you can bring that same energy to their sales team.