Head Professional in Sutton Coldfield

The Belfry Hotel & Resort is an award-winningdestination with 450+ luxurious rooms and suites, a selection of vibrantrestaurants and bars, versatile event and meeting spaces and a relaxing leisureclub and spa. Our three exceptional golf courses - including the legendaryBrabazon - are celebrated around the world. Whether you're inspired by ouriconic fairways, drawn to the tranquillity of the spa, excited by guest-facingroles, or energised by the work behind the scenes, you'll find your place withinour dynamic and welcoming team.

The Belfry has undergone a major expansion andrenovation with an investment of over £80 million, marking an exciting chapterin our history. The resort has been transformed with the addition of TheMasters Suite, a stunning new event space, a state-of-the-art leisure club plusa host of other enhancements that elevate the Belfry experience like neverbefore.

We believe in takingcare of our team just as much as we do our guests. That's why we were named inthe 2026 Caterer’s Top 30 Best Places to Work and the Sunday Times Top 10Places to Work 2026.

Department description

The Driving Range at the PGA National Golf Academy Englandis a cutting-edge golf destination where technology and passion for the gamecome together. Featuring a 35-bay Toptracer range and five high-tech studiosequipped with the latest club-fitting and coaching technology, it delivers atruly world-class experience for golfers of all abilities. With over 6 milliongolf balls hit every year, the range buzzes with energy and activity. Our teamplays a crucial role in bringing this experience to life, supporting everythingfrom ball collection and customer service to professional golf coaching andprecision club fitting. It’s a dynamic environment for anyone who loves golfand creating memorable guest experiences.

Salary

The on-targetearning potential for this role is £57,000.00, compromising of a base salary of£30,725.98.00 plus a qualified estimate of £15,000.00 to £24,000.00 t eachingand fitting commission and£2000 service charge per annum.

About the Role

Are you an ambitious PGA Professional with apassion for delivering exceptional golfing experiences, developinghigh-performing teams, and growing a successful golf business? We are lookingfor an inspiring Head Professional to lead our PGA National Golf Academyand play a pivotal role in supporting our vision of becoming the UK's leadingquality golf and leisure destination.

Reporting to the Director of Golf, you willtake full responsibility for the performance, growth, and day-to-day operationof the Golf Academy, ensuring outstanding service standards, commercialsuccess, and an exceptional experience for members, guests, and visitors.

Key responsibilities will include:

• Leading all Golf Academy operations, including coaching, customfitting, retail, driving range, equipment hire, club repairs, andcorporate golf activities.
• Managing academy income and expenditure, driving revenue growth,and delivering agreed sales and profit targets.
• Reviewing academy performance, identifying opportunities forimprovement, and implementing commercial strategies to maximiseprofitability.
• Supporting membership and corporate golf sales through referrals,relationship building, and proactive upselling.
• Assisting in the development and implementation of golf businessplans, marketing initiatives, and growth strategies.
• Leading, coaching, and developing a talented team within theAcademy, Retail, and Teaching functions.
• Creating a high-performance culture focused on customer serviceexcellence, engagement, and continuous improvement.
• Ensuring compliance with all company policies, procedures, healthand safety requirements, and industry regulations.
• Managing retail stock, purchasing controls, and loss preventionmeasures.
• Supporting the organisation and delivery of club competitions,tournaments, corporate golf days, and special events.
• Maintaining strong relationships with members and guests, ensuringevery interaction enhances the reputation of the resort.
• Promoting the resort within the local community and wider golfindustry, identifying opportunities to grow participation and increasevisibility.
• Monitoring market trends and competitor activity to ensure theAcademy remains at the forefront of the industry.

This is a fantastic opportunity for an experiencedgolf professional to combine their passion for golf with strong commercial andleadership skills in a world-class resort environment.

About You

To be successful in this role,you'll be a motivated and customer-focused PGA Professional with a proven trackrecord of driving commercial performance while delivering exceptional guestexperiences.

You'll ideally have:

• Fully qualified PGA Professional status.
• Previous experience leading or managing a golf academy, retailoperation, or golf facility.
• Strong commercial awareness with experience managing budgets, salestargets, and business performance.
• Excellent coaching and custom fitting knowledge.
• Experience in golf retail, merchandising, and stock control.
• Proven people leadership skills, with the ability to train,motivate, and develop high-performing teams.
• Outstanding communication and relationship-building skills.
• A passion for delivering exceptional customer service and creatingmemorable golfing experiences.
• Strong organisational skills with the ability to manage multiplepriorities in a fast-paced environment.
• Good understanding of golf competition management, golf operations,and tee sheet utilisation.
• Up-to-date knowledge of the Rules of Golf and industry bestpractice.
• A proactive, positive, and professional approach, acting as a rolemodel for colleagues and guests alike.

If you're ready to take the next step in your PGAcareer and make a significant impact within one of the UK's premier golfdestinations, we'd love to hear from you. Join us and help shape the future ofgolf excellence.

Benefits

Learning & Development

We invest in our people through hands-on coaching,mentoring, and a wide range of in-house training, supported by our onlinelearning hub, The Belfry Campus. Apprenticeships across multiple roles offernationally recognised qualifications, while our LEAD development programmesupports career progression from entry level to senior leadership. We proudlypromote from within wherever possible, with clear development pathways to helpyou reach your full potential.

Wellness

Your wellbeing matters. In partnership with TheBurnt Chef Project, we offer mental health support and funded counselling,alongside life assurance, 24/7 GP access, health cash plans, and menopausesupport. Wagestream helps you manage your earnings and savings, while ourCycle2Work scheme and discounted gym memberships encourage a healthy lifestyle.

Showing Our Appreciation

We recognise and reward our teams through theBelfry Awards, long service recognition, loyalty rewards, and additionalholidays. Enjoy generous discounts across the resort for you, friends, andfamily, plus everyday savings through Perkbox. Free onsite parking andcomplimentary meals during shifts are also provided.

Making a Difference

Sustainability and community are at the heart ofwhat we do. Set within 550 acres, we are proud holders of Earthcheck, GreenTourism, and GEO certifications. Our ESG led approach drives meaningfulcommunity impact and charitable fundraising, alongside our commitment toenvironmental stewardship.

Our Values

Working here means being part of a supportive,values driven community. Our Belfry Beliefs - Make a Difference, Own OurActions, Better Together, and Deliver Every Day - guide how we work, supportone another, and succeed together.

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