Junior Behavioural Science Consultant

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company.

We’re hiring a junior behavioural scientist to join our Data & Intelligence Team, where an uncommon blend of specialists collaborates at the heart of the biggest communications agency in the world. We are looking for candidates to specialize in delivering high-quality primary research (surveys, interviews, behavioural experiments) for both campaign strategy, polling, and thought leadership. You will have the chance to deliver projects and campaigns for a range of public or private sector organisations on wide-ranging topics, from consumer behaviour and sustainability to tackling health inequality. You will also develop transferable skills in research, client management and communication. There will be opportunities to grow the role into areas of personal interest while working in a fun, dynamic, and collaborative team. If you are excited by the challenge of applying behavioural insights and market research in communications, and love the idea of working side by side with data and creative strategists – we want to hear from you.

Responsibilities

• Help to deliver research projects, test hypotheses, analyse and present research results – including consumer surveys and experiments.
• Support our account leaders and creative strategists to deliver effective campaigns grounded in behavioural science and audience insights – often via literature reviews or audience mapping tools.
• Build collaborative trusting relationships with your colleagues in the UK and around the globe, helping them understand the capabilities that behavioural science can bring to their clients.
• Contribute to creative ideation sessions and be a proactive participant within new business meetings and pitches.
• Promote Burson and our behavioural science offer to develop new business opportunities and expand current client reach.

Requirements

• A curious mind.
• A master’s degree or equivalent work experience; or working to complete postgraduate studies in behavioural science or a related discipline.
• At least 1-3 years’ experience applying behavioural science insights or working in market research, preferably in a client advisory capacity.
• Skills in analysing and presenting both quantitative and qualitative results from audience research.
• Excellent communication skills, able to articulate complex issues clearly to colleagues, small groups, and large audiences in both written and verbal form.
• Experience with survey vendors and the programming language R is preferred (but can be taught).

Additional Information

At Burson, diversity, equity, and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting, and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue, and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.