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- Tasks: Lead PR, communications, and marketing for Woburn Abbey's grand reopening.
- Company: Join The Bedford Estates, a historic estate with a rich cultural heritage.
- Benefits: Enjoy a competitive salary and unique employee perks.
- Why this job: Shape the future of a treasured landmark and engage with diverse audiences.
- Qualifications: Degree in marketing/communications with experience in heritage or tourism.
- Other info: Be part of a dynamic team and help tell Woburn Abbey's story.
The predicted salary is between 36000 - 60000 £ per year.
Woburn Abbey Marketing & Communications Manager
Join the team at The Bedford Estates Woburn as a Marketing & Communications Manager and lead the PR, communications and marketing for one of Britain’s most historic estates as it prepares to open its doors once more.
After being closed since 2019 for extensive restoration, Woburn Abbey, the ancestral home of the Duke of Bedford for nearly 400 years, will reopen to visitors soon. Home to a significant private art collection and set in spectacular Bedfordshire parkland, it is a cultural landmark ready to reclaim its place in the hearts of visitors locally, nationally and internationally.
What you’ll be doing:
- Develop, plan and implement a powerful PR, communications and marketing strategy that supports the Abbey’s soft opening, grand reopening and future visitor seasons.
- Identify key target audiences and devise creative campaigns to reach them through traditional media, digital marketing, partnerships and community engagement.
- Act as the main point of contact for media, trade press and community stakeholders, building strong relationships to secure coverage and raise Woburn Abbey’s profile.
- Manage all day‑to‑day marketing, PR and communications activities, from advertising and social media to content creation, promotions, events and printed collateral.
- Coordinate with internal teams and external agencies to ensure messaging is clear, consistent and true to Woburn’s heritage and ambitions.
- Monitor the effectiveness of campaigns and PR activity, analysing results and presenting insights and recommendations to the senior team.
- Maintain effective internal communications to keep the Abbey’s teams and wider Estate informed and inspired about our marketing plans and successes.
- Represent Woburn Abbey at tourism, heritage and local community events, building partnerships that strengthen our reputation and visitor appeal.
- Research market trends and customer insights to inform future planning and ensure we remain competitive and relevant in a changing cultural landscape.
What we’re looking for:
- A degree‑qualified marketing and communications professional with substantial experience in heritage, visitor attractions, culture, tourism or a similar field.
- A proven track record in delivering impactful PR campaigns and securing positive media coverage.
- Excellent written and verbal communication skills – you can craft compelling stories, negotiate with media and inspire internal and external audiences alike.
- Creative and strategic with the confidence to plan ahead and the flexibility to adapt quickly.
- Highly organised, detail‑focused and comfortable managing multiple projects to tight deadlines.
- A natural collaborator who thrives on building partnerships and working as part of a wider team.
- Passionate about heritage, culture and helping people discover and enjoy inspiring places.
Package:
Competitive salary and unique employee benefits.
All applications will be treated in confidence.
To apply, please view our careers page and apply directly: Abbey Marketing & Communications Manager | Woburn
Help us write Woburn Abbey’s next chapter and share its story with the world.
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Woburn Abbey Marketing & Communications Manager employer: The Bedford Estates Woburn
Contact Detail:
The Bedford Estates Woburn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Woburn Abbey Marketing & Communications Manager
✨Tip Number 1
Familiarise yourself with Woburn Abbey's history and its significance in British culture. Understanding the estate's heritage will not only help you connect with the role but also allow you to craft compelling narratives that resonate with potential visitors and stakeholders.
✨Tip Number 2
Network with professionals in the heritage and tourism sectors. Attend relevant events or join online forums where you can engage with others who share your passion for cultural marketing. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on current trends in marketing and communications, especially within the heritage sector. Being knowledgeable about innovative strategies and successful campaigns can give you an edge when discussing your ideas during interviews.
✨Tip Number 4
Prepare to showcase your previous successes in PR and marketing by gathering case studies or examples of impactful campaigns you've led. Highlighting your ability to drive engagement and raise profiles will demonstrate your suitability for this pivotal role at Woburn Abbey.
We think you need these skills to ace Woburn Abbey Marketing & Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, especially within heritage or visitor attractions. Use specific examples of past campaigns you've managed to demonstrate your skills.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for heritage and culture. Discuss why you are excited about the opportunity at Woburn Abbey and how your background aligns with their goals for the reopening.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application is free from errors and clearly articulates your thoughts. Consider including a brief example of a successful PR campaign you've led.
Research Woburn Abbey: Familiarise yourself with Woburn Abbey's history, its significance, and its recent restoration. This knowledge will help you tailor your application and show your genuine interest in the role and the estate.
How to prepare for a job interview at The Bedford Estates Woburn
✨Know Your Audience
Before the interview, research Woburn Abbey and its target audiences. Understand the heritage and cultural significance of the estate, as well as the types of visitors it aims to attract. This knowledge will help you tailor your responses and demonstrate your passion for the role.
✨Showcase Your PR Skills
Prepare examples of past PR campaigns you've successfully managed. Be ready to discuss how you secured media coverage and built relationships with stakeholders. Highlight your ability to create compelling narratives that resonate with diverse audiences.
✨Demonstrate Strategic Thinking
Be prepared to discuss your approach to developing marketing strategies. Share your thoughts on how to effectively promote the grand reopening and future visitor seasons. Show that you can think creatively while also being strategic in your planning.
✨Emphasise Collaboration
Woburn Abbey values teamwork, so be sure to highlight your collaborative skills. Discuss experiences where you've worked with internal teams or external agencies to achieve common goals. This will show that you're a natural fit for their team-oriented culture.