At a Glance
- Tasks: Create engaging social media content and drive audience growth across platforms.
- Company: Join The Bedford College Group, a supportive and inclusive educational environment.
- Benefits: Enjoy competitive salary, 27 days leave, pension, and professional development opportunities.
- Other info: Collaborative team culture focused on continuous improvement and student success.
- Why this job: Make a real impact on student life while showcasing your creativity in a dynamic role.
- Qualifications: Degree in marketing or related field with experience in digital campaigns.
The predicted salary is between 33000 - 33000 £ per year.
Location: Bedford College – Cauldwell Street Campus
Salary/Benefits: Salary is between £30,915 and £33,000 per annum DOE and Qualifications, 27 days annual leave plus Bank holidays, People’s Pension, Retail and Leisure Discounts, excellent professional and personal development opportunities, accessing college courses.
Hours/Weeks: 37 hours per week – 52 weeks per year
Contract Type: Permanent – Full Time
This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.
About The Role
We are currently seeking a Social Media Content Executive to join our Marketing and Digital department at The Bedford College Group. As a Social Media Content Executive, you play an important role in the success of our students through:
- Content Strategy & Digital Engagement – Support and implement a structured social media strategy, using data and insights to drive engagement, audience growth and brand visibility.
- Creative Content Production – Lead the creation of high‑quality visual and video content, including photography and short‑form video, aligned with brand guidelines and targeted audiences.
- Social Media Management & Optimisation – Plan, schedule and manage content across key platforms (Instagram, Facebook, TikTok), monitoring performance and optimising campaigns to maximise reach.
- Stakeholder Collaboration & Campaign Delivery – Work closely with marketing, communications and wider teams to develop impactful content, support campaigns and showcase student life and achievements.
- Quality Assurance, Compliance & Community Management – Ensure content accuracy, GDPR and safeguarding compliance, manage online interactions professionally and maintain a positive digital presence.
About You
- Qualifications & Marketing Expertise – Degree‑level education in marketing or a related field, supported by ongoing CPD and significant experience delivering impactful multi‑channel campaigns.
- Campaign Management & Digital Strategy – Proven experience developing and implementing successful marketing campaigns, with strong skills in digital marketing, paid social, email marketing and CRM systems.
- Leadership, Project & Budget Management – Experience leading projects, managing budgets and supporting or supervising staff to deliver high‑quality outcomes on time and to standard.
- Communication, Creativity & Stakeholder Engagement – Excellent communication and copywriting skills, with the ability to engage stakeholders, manage relationships and produce compelling content across platforms.
- Organisation, Professionalism & Flexibility – Highly organised and detail‑focused, able to work to deadlines, adapt to changing priorities, travel across sites and uphold College values and professional standards.
Our Values
- Valuing Teamwork – We are one team who by working together can achieve great things, respecting the opinion and valuing the contribution each of us makes.
- Improving Continuously – We challenge ourselves to always do better by trying new things, sharing knowledge, reflecting on practice and learning from others.
- Student Centred – At our heart is always doing what is best for our students. We consider students in all of our decision making to create positive outcomes and memorable experiences for every student.
- Inclusive – We celebrate differences and diversity, recognising that we can learn from each other.
- Open and Caring – We care about the wellbeing of our staff, our students, our community and wider society, creating an environment built on trust where we listen, engage with and support each other.
- Nurturing Education Excellence – We promote educational excellence by delivering programmes that challenge our students to achieve their ambitions.
The Bedford College Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. The successful candidate will be subject to a thorough vetting process which includes an enhanced DBS check and satisfactory references. This post is exempt from the Rehabilitation of Offenders Act 1974. The Bedford College Group's policy on Employment of Ex-Offenders is attached to this vacancy. Candidates who are barred from working with children are reminded it is a criminal offence to apply for this post.
Social Media Content Executive in Bedford employer: The Bedford College Group
The Bedford College Group is an exceptional employer, offering a vibrant work culture that prioritises teamwork, continuous improvement, and student-centred values. With competitive salaries, generous annual leave, and extensive professional development opportunities, employees are encouraged to grow and thrive in their roles. Located at the Cauldwell Street Campus in Bedford, the college fosters an inclusive environment where creativity and collaboration are celebrated, making it an ideal place for those passionate about education and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Content Executive in Bedford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Bedford College Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Bedford College Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Bedford College Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Bedford College Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Content Executive in Bedford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Bedford College Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Bedford College Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Bedford College Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Bedford College Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Bedford College Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Bedford College Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
