At a Glance
- Tasks: Lead CRM campaigns and enhance customer experiences through innovative strategies.
- Company: Join a dynamic team focused on customer journey excellence.
- Benefits: Competitive salary, mentorship opportunities, and a vibrant work culture.
- Other info: Opportunity to mentor junior team members and grow within a high-performing team.
- Why this job: Make a real impact on customer loyalty and engagement while developing your skills.
- Qualifications: Experience in CRM, strong communication skills, and a passion for customer experience.
The predicted salary is between 35000 - 45000 € per year.
We are looking for a Senior CRM Executive with a genuine passion for the entire customer journey to join our growing team. This role sits within our high performing CRM team and works closely with brand, ecommerce, customer experience and community to shape a cohesive, positive experience for our customers at every touchpoint - from the first sign up form to long term loyalty, reviews and beyond.
You'll take ownership of key parts of our CRM programme, mentor junior team brand members and bring fresh thinking to how we nurture and retain our customers.
What you’ll be doing:
- Lead the planning, build and deployment of email and SMS campaigns in Klaviyo, ensuring every send is on brand, accurate and optimised for performance.
- Own the design, launch and continuous optimisation of automated flows including welcome, post purchase, abandoned cart, win back, replenishment and VIP journeys.
- Develop and evolve sign up forms, pop ups and lead capture experiences across the site to grow our subscriber base and feed the wider customer journey.
- Write and edit engaging, on brand copy for emails, SMS, sign up forms and lifecycle touchpoints, setting the standard for tone and quality across the team.
- Map and continuously improve the end to end customer experience, identifying friction points and opportunities to nurture customers from first click through to repeat purchase and advocacy.
- Lead the customer reviews programme, driving UGC, monitoring sentiment and feeding insights back into product, marketing and CX strategy.
- Define and monitor KPIs across acquisition, engagement, retention and lifetime value, using data to refine segmentation, content and timing.
- Partner cross functionally with content, design, ecommerce and brand teams to shape campaign calendars, product launches and seasonal moments.
- Mentor and support junior CRM team members, sharing best practice, and stay ahead of CRM and CX trends to bring fresh thinking into the business.
Senior CRM Executive employer: The Beauty Tech Group Trading Limited
Join a dynamic and innovative team as a Senior CRM Executive, where your passion for enhancing the customer journey will be valued and nurtured. Our collaborative work culture fosters creativity and growth, offering you the opportunity to mentor junior team members while driving impactful CRM strategies. Located in a vibrant area, we provide a supportive environment that prioritises employee development and encourages fresh ideas, making it an excellent place for those seeking meaningful and rewarding employment.
Contact Detail:
The Beauty Tech Group Trading Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the CRM field on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email and SMS campaigns. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company’s CRM strategies. Bring fresh ideas to the table and demonstrate how you can enhance their customer journey.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we love seeing candidates who are keen to join us directly.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Show Your Passion:Let us see your genuine passion for the customer journey in your application. Share specific examples of how you've enhanced customer experiences in previous roles, and don’t shy away from showcasing your enthusiasm for CRM!
Tailor Your Application:Make sure to tailor your CV and cover letter to highlight relevant experience that aligns with the job description. We want to see how your skills in email campaigns, customer engagement, and data analysis can contribute to our team.
Be Creative with Your Copy:Since writing engaging copy is a key part of this role, use your application to demonstrate your writing skills. Craft a compelling cover letter that reflects your tone and style, and shows us you can set the standard for quality across the team.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our high-performing CRM team!
How to prepare for a job interview at The Beauty Tech Group Trading Limited
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM tools, especially Klaviyo, as this role heavily relies on it. Familiarise yourself with email and SMS campaign strategies, automated flows, and customer journey mapping to show you’re ready to hit the ground running.
✨Showcase Your Passion for Customer Experience
Prepare examples that highlight your genuine passion for enhancing the customer journey. Discuss specific projects where you’ve improved customer engagement or retention, and how you’ve tackled friction points in previous roles.
✨Bring Fresh Ideas to the Table
Think about innovative strategies you could implement in the CRM programme. Whether it’s new ways to capture leads or unique approaches to customer reviews, demonstrating your creative thinking will set you apart from other candidates.
✨Be Ready to Discuss Metrics
Since this role involves defining and monitoring KPIs, be prepared to talk about how you’ve used data to drive decisions in past positions. Highlight your experience with segmentation, content optimisation, and how you’ve measured success in previous campaigns.
