Senior CRM Executive in Manchester

We are looking for a Senior CRM Executive with a genuine passion for the entire customer journey to join our growing team. This role sits within our high performing CRM team and works closely with brand, ecommerce, customer experience and community to shape a cohesive, positive experience for our customers at every touchpoint - from the first sign up form to long term loyalty, reviews and beyond. You'll take ownership of key parts of our CRM programme, mentor junior team brand members and bring fresh thinking to how we nurture and retain our customers.

What you’ll be doing:

• Lead the planning, build and deployment of email and SMS campaigns in Klaviyo, ensuring every send is on brand, accurate and optimised for performance.
• Own the design, launch and continuous optimisation of automated flows including welcome, post purchase, abandoned cart, win back, replenishment and VIP journeys.
• Develop and evolve sign up forms, pop ups and lead capture experiences across the site to grow our subscriber base and feed the wider customer journey.
• Write and edit engaging, on brand copy for emails, SMS, sign up forms and lifecycle touchpoints, setting the standard for tone and quality across the team.
• Map and continuously improve the end to end customer experience, identifying friction points and opportunities to nurture customers from first click through to repeat purchase and advocacy.
• Lead the customer reviews programme, driving UGC, monitoring sentiment and feeding insights back into product, marketing and CX strategy.
• Define and monitor KPIs across acquisition, engagement, retention and lifetime value, using data to refine segmentation, content and timing.
• Partner cross functionally with content, design, ecommerce and brand teams to shape campaign calendars, product launches and seasonal moments.
• Mentor and support junior CRM team members, sharing best practice, and stay ahead of CRM and CX trends to bring fresh thinking into the business.

Skills, knowledge & expertise:

• Strong hands on experience using Klaviyo to build and optimise campaigns, flows, segments and sign up forms, with deep confidence navigating the platform end to end.
• Proven experience in a CRM, lifecycle or customer marketing role, ideally within beauty, wellness, tech or ecommerce.
• Excellent copywriting skills, with the ability to write clear, compelling, on brand content across emails, SMS, forms and other customer touchpoints.
• Familiarity with review platforms, UGC tools and community spaces such as Reddit, with an instinct for spotting and acting on customer insights.
• Strong analytical skills, comfortable interpreting performance data and translating insights into action.
• Experience leading segmentation, A/B testing and personalisation strategies to deliver relevant, high performing communications.
• Experience mentoring or supporting more junior team members, fostering a high performance, collaborative culture.
• Highly organised with strong project management skills, capable of managing multiple campaigns, deadlines and stakeholders in a fast paced environment.
• A basic understanding of HTML is advantageous but not essential.

Why work at The Beauty Tech Group:

At The Beauty Tech Group, we’re redefining the future of beauty by bringing cutting edge technology into homes around the world. Born from CurrentBody and now home to category leading brands including CurrentBody Skin, ZIIP Beauty, Tria Laser, and CurrentBody Skin: The Clinic, we innovate at pace to create transformative devices and skincare solutions used globally. Our brands combine clinical credibility with consumer focused design, spanning LED, radio frequency, microcurrent, and laser technologies, and are trusted by customers in over 80 countries. Working here means building your career in an environment where you’re empowered to develop deep expertise, take ownership of your impact and think big as part of a fast growing, ambitious business. We’re looking for exceptional people to join us at an exciting stage and help shape the next generation of beauty technology brands.

What is in it for me:

• 25 days holiday (increasing with service) + Holiday Buy scheme
• Auto enrolment pension scheme
• Work from home every Wednesday
• Onsite café, gym and free parking
• Staff discounts across CurrentBody Skin, ZIIP Beauty, and Tria Laser
• Subsidised travel, Cycle to Work, and EV/tech schemes
• Supported studies, employee Assistance Programme and enhanced family leave
• Social events, office brunches and career development opportunities

Recruitment process:

• Application reviewed by Talent Acquisition Team
• Initial call with the Talent Acquisition Team
• Video Interview with the CRM Manager
• In person interview at the office (including short task)
• Feedback

At The Beauty Tech Group we are committed to a diverse and inclusive workplace and welcome applications from all backgrounds.