Influencer Marketing Manager - APAC

Influencer Marketing Manager - APAC

Alderley Edge Full-Time 28800 - 42000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead influencer marketing campaigns to boost brand visibility and sales across APAC.
  • Company: Join The Beauty Tech Group, a pioneer in innovative beauty technology transforming skincare globally.
  • Benefits: Enjoy competitive salary, staff discounts, flexible work options, and regular social events.
  • Why this job: Be part of a dynamic team driving the future of beauty tech with impactful campaigns.
  • Qualifications: Experience in influencer marketing, strong analytical skills, and fluency in Japanese or Korean preferred.
  • Other info: Inclusive employer committed to diversity; we welcome applications from all backgrounds.

The predicted salary is between 28800 - 42000 £ per year.

About Us: We are The Beauty Tech Group. Driven by a mission to bring cutting-edge beauty technology into homes across the globe, CurrentBody evolved into The Beauty Tech Group. We were built to lead, not follow—pioneering the future of beauty tech through innovation, expertise and transparency. From revolutionary at-home devices to transformative skincare solutions, our portfolio of brands—CurrentBody Skin, ZIIP Beauty, Tria Laser and CurrentBody Skin: The Clinic—is changing the way the world approaches skincare. At The Beauty Tech Group, we’re not just creating products; we’re building the future of beauty.

About the Team: The influencer marketing team is the growth engine of CurrentBody and works at the intersection of influencer marketing and partnerships. The team is responsible for discovering and managing talent of all sizes and across all platforms to drive traffic, awareness and sales through campaign activations.

About the Role: We are seeking an Influencer Marketing Manager who is passionate about beauty tech and is results-oriented to support our APAC territories. In this role, you will be responsible for developing and executing a data-driven influencer marketing strategy that enhances brand visibility, engagement, and sales across multiple channels. We’re looking for a candidate with proven experience working towards specific KPIs, including campaign performance metrics, influencer engagement rates and revenue growth.

  • Formulate and implement a high-impact influencer marketing strategy across multiple territories that aligns with The Beauty Tech Group's focus on driving brand awareness and sales growth.
  • Lead end-to-end influencer campaigns, ensuring all activities are aligned with business objectives and driving measurable results.
  • Define KPIs and targets for each campaign, regularly monitoring performance.
  • Analyse campaign performance data including engagement rates, conversion rates, and overall ROI to derive actionable insights.
  • Establish and maintain strong relationships with key influencers and content creators to drive collaboration and ensure brand alignment.
  • Manage influencer budgets effectively, negotiating contracts to maximise ROI while ensuring impactful campaign execution.
  • Stay updated on industry trends, competitor activities, and emerging platforms to refine influencer marketing strategies.
  • Plan and execute influencer events, product launches, ensuring each event is designed to achieve specific business targets and drive engagement.

Candidate Requirements:

  • Strong background in influencer marketing across APAC territories, with a proven track record of managing and scaling successful campaigns within the beauty, wellness, or tech industries.
  • Language skills in Japanese and Korean preferred, both written and verbal. Any other languages are an advantage.
  • Experience in overseeing campaign budgets, ensuring cost-effectiveness, and maximising impact.
  • Demonstrated success in developing and executing influencer strategies that drive brand awareness, engagement, and sales.
  • Experience in managing team members, with a focus on fostering a high-performance culture.
  • Strong analytical skills with experience in tracking and reporting campaign performance metrics.
  • Innovative thinker with the ability to develop creative and effective campaign strategies.
  • Excellent communication skills, capable of crafting compelling pitches and building strong influencer relationships.
  • Strong project management abilities, with a track record of managing multiple campaigns and deadlines.

Some of our Benefits:

  • Competitive Salary
  • Staff Discount
  • Supported Studies
  • EAP Scheme
  • 4 days in office, every Wednesday from home
  • On-site subsidised gym
  • Free Parking
  • Regular Social Events
  • Cycle to work scheme
  • Subsidised travel from Manchester

What happens next? Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails. We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role but typically you can expect a two-stage interview process; 1st stage - An informal 30-minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have. 2nd Stage - A one-hour interview where you can expect competency questions. In most cases this is held in person.

As an inclusive employer please do let us know if you require any reasonable adjustments.

Equal Opportunities: At CurrentBody, we are committed to creating a diverse and inclusive environment, where all our employees have equal access to opportunities. We strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability, or age.

Influencer Marketing Manager - APAC employer: The Beauty Tech Group (CurrentBody, ZIIP, Tria)

At The Beauty Tech Group, we pride ourselves on being an innovative leader in the beauty technology sector, offering a dynamic work environment that fosters creativity and collaboration. Our commitment to employee growth is evident through our supportive studies programme and regular social events, while our flexible working arrangements, including a hybrid model, ensure a healthy work-life balance. Join us in Manchester and be part of a forward-thinking team that values diversity and empowers you to make a meaningful impact in the beauty tech industry.
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Contact Detail:

The Beauty Tech Group (CurrentBody, ZIIP, Tria) Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Influencer Marketing Manager - APAC

✨Tip Number 1

Familiarise yourself with the latest trends in beauty tech and influencer marketing. Understanding the current landscape will help you speak confidently about how you can contribute to The Beauty Tech Group's mission during your interview.

✨Tip Number 2

Network with influencers and professionals in the beauty tech industry, especially those who have experience in the APAC market. Building these connections can provide valuable insights and potentially lead to referrals.

✨Tip Number 3

Prepare to discuss specific KPIs and metrics from your previous campaigns. Being able to showcase your analytical skills and how you've driven results will demonstrate your capability to manage and scale successful influencer marketing strategies.

✨Tip Number 4

Research The Beauty Tech Group's brands and their unique selling points. Tailoring your approach to align with their values and goals will show that you're genuinely interested in the role and ready to contribute from day one.

We think you need these skills to ace Influencer Marketing Manager - APAC

Influencer Marketing Expertise
Data-Driven Strategy Development
Campaign Performance Analysis
Budget Management
Relationship Building with Influencers
Strong Communication Skills
Project Management
Analytical Skills
Creative Thinking
Knowledge of APAC Markets
Fluency in Japanese and Korean (preferred)
Negotiation Skills
Event Planning and Execution
Understanding of Beauty and Tech Industries

Some tips for your application 🫡

Understand the Company: Familiarise yourself with The Beauty Tech Group and its brands. Highlight your understanding of their mission and how your experience aligns with their goals in beauty tech.

Tailor Your CV: Ensure your CV reflects relevant experience in influencer marketing, particularly within the beauty or tech industries. Emphasise any successful campaigns you've managed and the KPIs you achieved.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for beauty tech and your strategic approach to influencer marketing. Mention specific examples of how you've driven brand awareness and sales through influencer partnerships.

Showcase Analytical Skills: In your application, provide examples of how you've used data to inform your marketing strategies. Discuss your experience with tracking campaign performance metrics and deriving actionable insights.

How to prepare for a job interview at The Beauty Tech Group (CurrentBody, ZIIP, Tria)

✨Show Your Passion for Beauty Tech

Make sure to express your enthusiasm for beauty technology during the interview. Share specific examples of how you've engaged with beauty tech products or trends, and explain why you believe in their potential to transform the industry.

✨Demonstrate Data-Driven Decision Making

Prepare to discuss how you've used data to inform your influencer marketing strategies in the past. Be ready to provide examples of KPIs you've set, how you tracked performance, and the insights you derived from campaign data.

✨Highlight Your Relationship-Building Skills

Since maintaining strong relationships with influencers is key, come prepared with examples of how you've successfully built and nurtured these connections. Discuss any creative approaches you've taken to engage influencers and ensure brand alignment.

✨Be Ready for Competency Questions

During the second stage of the interview, expect competency-based questions. Prepare by reflecting on your past experiences and how they relate to the skills required for this role, such as project management, budget oversight, and team leadership.

Influencer Marketing Manager - APAC
The Beauty Tech Group (CurrentBody, ZIIP, Tria)
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