At a Glance
- Tasks: Manage and create engaging social media content for a luxury hotel.
- Company: Join The Beaumont Mayfair, a distinguished five-star hotel in London.
- Benefits: Enjoy competitive salary, discounts, wellness support, and 28 days holiday.
- Other info: Dynamic work environment with opportunities for personal career growth.
- Why this job: Be part of a passionate team delivering exceptional guest experiences.
- Qualifications: 1-2 years in marketing or social media, ideally in luxury hospitality.
The predicted salary is between 27000 - 33000 £ per year.
Working as a key member of the Sales & Marketing team, the Marketing & Social Media Executive will support and deliver the hotel's marketing strategy, with responsibility for developing and managing engaging social media content that reflects The Beaumont Mayfair's position as a distinguished five-star hotel.
Main Duties:
- Take day-to-day responsibility for the hotel's social media channels, including planning, creating, scheduling, publishing and monitoring content in line with the brand strategy and tone of voice.
- Create and edit compelling written and visual content that showcases the hotel, its people, guest experiences, rooms and suites, dining, wellness, events and Mayfair location.
- Write, edit and proofread copy for the hotel website, landing pages, e-newsletters, online listings, brochures, advertisements and other marketing materials.
- Maintain and update website content and online travel agency listings in collaboration with the relevant internal teams, ensuring information, imagery and offers remain accurate and current.
- Liaise with the hotel's PR teams and external agencies in relation to press visits, media opportunities, events, filming and photography, ensuring arrangements are communicated clearly to operational teams.
- Monitor comments, direct messages, tags and user-generated content, responding promptly and professionally or escalating guest enquiries and service matters to the appropriate department.
Skills & Requirements:
One to two years' experience in a marketing, digital marketing or social media role is essential, ideally within luxury hospitality, travel, lifestyle or a premium consumer brand.
Why work with us:
Our people are the beating heart of The Beaumont Mayfair. Dedicated, passionate and entirely focused on the comfort of our guests, our team go above and beyond to deliver exceptional experiences every time. At The Beaumont Mayfair, we believe that hospitality comes from the heart. When you join, you will be part of a team of dedicated hospitality professionals who are committed to providing an environment that is warm, generous and personal, where both guests and colleagues feel they belong. We like to make our employees feel motivated, challenged and more than that, valued. You will discover that we nurture and support you throughout your time with us, creating a personal career pathway for you, that helps you develop and advance in your career.
Our other benefits include:
- A competitive salary package.
- CODE APP Discounts
- Access to our Employee Wellbeing App - KinHub
- Access to Reward Gateway with 100s of employee discounts
- 28 days holiday per annum including bank holidays.
- Discount in Hotel Restaurant outlets and spa.
- Monthly allowance for personal gym.
- Nutritious, complimentary meals at work.
- Ongoing training opportunities.
- Healthcare benefits and subsidiaries.
- Season ticket loans.
- Pension contributions.
- Personal recognition awards.
- Exciting social celebrations and events.
- Employee assistance program and helpline.
- Complimentary laundry service for uniforms/business attire.
Marketing and Social Media Executive employer: The Beaumont Mayfair
The Beaumont Mayfair is an attractive employer due to its commitment to employee development and a supportive work culture. The hotel encourages creativity and collaboration among its staff, providing opportunities for career advancement in the hospitality sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Social Media Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Beaumont Mayfair and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Beaumont Mayfair are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Beaumont Mayfair on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Beaumont Mayfair. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Social Media Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Beaumont Mayfair. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Beaumont Mayfair:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Beaumont Mayfair’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Beaumont Mayfair
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Beaumont Mayfair will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Beaumont Mayfair, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
