At a Glance
- Tasks: Lead YouTube channel strategy, optimise performance, and ensure compliance with editorial standards.
- Company: Join the BBC Children's team, a leader in creative content for youth audiences.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced digital environment with a focus on collaboration and creativity.
- Why this job: Make a real impact on youth culture through innovative YouTube content.
- Qualifications: Experience in managing YouTube channels and developing teams is essential.
The predicted salary is between 55000 - 65000 € per year.
This role has responsibility for leading a portfolio of YouTube activity for BBC Children's supporting creative development, use of audience insights and effective collaboration with internal teams. You'll also be responsible for signing off content and ensuring all output meets editorial, legal and compliance standards.
Responsibilities and Qualifications
- Working with the Head of YouTube Content and Programming Strategy, lead the strategic and operational management for a portfolio of YouTube channels with accountability for channel planning, scheduling, performance optimisation and audience growth at scale.
- Develop and oversee rolling channel schedules that balance long-term editorial planning with short-term flexibility in response to performance and platform trends.
- Monitor channel performance against KPIs, using analytics to inform editorial priorities, optimisation strategies and decision-making.
- Editorial responsibility for the portfolio, including signing off content to ensure it meets creative, compliance and brand standards.
- Provide strategic and performance led editorial feedback on content, edits and packaging, including thumbnails, titles and video structures.
- Ensure content is optimised for discoverability, engagement and growth.
- Manage and develop direct reports, supporting performance, progression and delivery across channel outputs.
- Work cross-functionally with content, production and marketing teams to ensure aligned planning, efficient workflows and effective launches.
- Champion best practice in YouTube content creation for youth audiences, maintaining cultural relevance and audience trust.
- Act as a subject matter expert on YouTube - Stay up to date with platform changes and industry trends, adapting strategy to maximise performance and growth.
- Proven experience scaling YouTube channels or channel portfolios at pace, ideally across multiple brands.
- Demonstrable experience managing and developing teams through direct line management.
- Solid editorial experience, including signing off content and ensuring compliance with editorial and platform standards.
- Strong experience building and maintaining rolling content schedules aligned to editorial goals, audience growth targets and platform strategy.
- In-depth understanding of YouTube platform, including YouTube Kids, performance optimisation, algorithms, thumbnails and audience growth mechanics.
- Advanced knowledge of YouTube analytics and performance metrics, with the ability to translate data into actionable insights and strategy.
- Strong understanding of YouTube content aimed at youth audiences and contemporary digital culture.
- Working knowledge of editing tools such as Adobe Premiere Pro and Photoshop, enabling effective review, feedback and sign-off.
- Proven ability to collaborate effectively with cross-functional teams across content, production and marketing.
- Ability to manage competing priorities and deliver at pace in a fast-moving digital environment.
Senior Channel Manager - YouTube employer: The Bbc
At BBC Children's, we pride ourselves on being an exceptional employer that fosters creativity and innovation in a collaborative environment. Our commitment to employee growth is evident through our supportive management structure and opportunities for professional development, particularly in the dynamic realm of YouTube content creation. Located at the heart of the UK's media landscape, we offer a unique chance to work with cutting-edge technology and engage with youth audiences, all while championing best practices in digital content.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Channel Manager - YouTube
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work with YouTube content. A casual chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best YouTube projects or campaigns. This is your chance to demonstrate your understanding of audience engagement and performance optimisation.
✨Tip Number 3
Stay updated on trends! Follow YouTube channels and industry news to keep your finger on the pulse. This knowledge will help you during interviews and show that you're passionate about the platform.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your experience aligns with our needs for the Senior Channel Manager role.
We think you need these skills to ace Senior Channel Manager - YouTube
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Channel Manager role. Highlight your experience with YouTube channels and how you've driven audience growth. We want to see how you can bring your unique skills to our team!
Showcase Your Analytics Skills:Since this role involves a lot of data analysis, be sure to mention any experience you have with YouTube analytics or performance metrics. We love seeing how you've used data to inform your strategies and decisions in past roles.
Demonstrate Your Editorial Expertise:This position requires solid editorial experience, so don’t forget to include examples of content you've signed off on. Share how you ensured compliance with standards and how you provided feedback that improved content quality.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join the StudySmarter family!
How to prepare for a job interview at The Bbc
✨Know Your YouTube Inside Out
Make sure you brush up on the latest trends and changes in the YouTube landscape. Familiarise yourself with the platform's algorithms, audience growth mechanics, and best practices for youth content. This will show that you're not just a fan of YouTube but a knowledgeable expert ready to lead.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully managed YouTube channels or portfolios in the past. Be ready to discuss your approach to channel planning, scheduling, and performance optimisation. Highlight specific KPIs you've met and how you used analytics to inform your decisions.
✨Demonstrate Your Editorial Expertise
Since editorial responsibility is key in this role, come prepared with examples of content you've signed off on. Discuss how you ensured compliance with brand standards and how you provided feedback on content packaging, including thumbnails and titles. This will illustrate your attention to detail and commitment to quality.
✨Emphasise Collaboration Skills
This role requires working cross-functionally, so be ready to talk about your experience collaborating with content, production, and marketing teams. Share specific instances where your teamwork led to successful launches or improved workflows, showcasing your ability to manage competing priorities in a fast-paced environment.
