At a Glance
- Tasks: Lead social media campaigns for CBeebies, focusing on TikTok and engaging parents.
- Company: Join the BBC Children's & Education team, a leader in creative content.
- Benefits: Enjoy a vibrant work culture, competitive salary, and opportunities for growth.
- Other info: Collaborative environment that values creativity and innovation.
- Why this job: Shape the future of CBeebies on social media and inspire families across the UK.
- Qualifications: Experience in social media production and team leadership is essential.
The predicted salary is between 40000 - 50000 € per year.
Have you got proven experience producing social campaigns for brand and/or media organisations? Do you lead on multi-platform campaigns aimed at parents and carers? We need you! Join the BBC Children's & Education team as a Social Media Producer.
You'll be leading on social strategy for CBeebies Parenting, festivals and live events as well as bringing the nation's favourite CBeebies brands to life through social content.
- Produce, champion and communicate our multi-platform CBeebies Parenting offer across social platforms, with a particular focus on TikTok.
- Work closely with Comms, Content Impact and Marketing to define activity for key campaigns as well as live events and festivals.
- Manage, motivate and inspire a team of Social Media Executives and Co-ordinators to bring CBeebies Parenting, brands and live events to life across social platforms.
- Work closely with TV Commissioners on the best content ideas to promote priority brands and franchises.
- Champion data and analytics, using reports and look-backs to ensure content and campaigns are data-driven and constantly evolving.
- Compliance of all social assets, ensuring all content aligns with BBC values and messaging.
- Proven experience delivering high-performing social campaigns across multiple platforms including podcasts, festivals, live events and TV.
- Experience getting buy-in from multiple disciplines and communicating the role of social in a multi-platform environment.
- An in-depth understanding of social platforms, algorithms and content.
- Strong experience managing and motivating teams with proven involvement in the development of staff.
- Experience measuring results and showing value in digital content using social measurement platforms.
- Strong communication and presentation skills. Comfortable communicating with senior stakeholders.
As well as our well-loved CBeebies brands, franchises and live events, we now are home to CBeebies Parenting. The offer launched in 2025 and has become one of our flagship CBeebies brands, helping parents and carers to navigate the ups and downs of parenting. This role is a chance for you to shape what our full CBeebies offering looks like on Social, leading a team of creatives working across TikTok, Instagram, Facebook and WhatsApp. You can expect a creative, inclusive environment that values collaboration and big ideas.
Social Media Producer, Cbeebies in Salford employer: The Bbc
The BBC Children's & Education team offers an exceptional work environment for a Social Media Producer, where creativity and collaboration are at the forefront. With a focus on inclusivity and professional growth, employees are encouraged to develop their skills while leading innovative social campaigns that resonate with parents and carers. Located in a vibrant setting, this role provides unique opportunities to engage with beloved CBeebies brands and make a meaningful impact on family audiences across multiple platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Producer, Cbeebies in Salford
✨Tip Number 1
Get your networking game on! Connect with industry folks on LinkedIn, attend events, and engage in conversations. The more people know you, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns. Use platforms like TikTok and Instagram to demonstrate your creativity and understanding of trends. This will make you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Be ready to discuss how your experience aligns with their goals, especially around CBeebies Parenting. We want to see your passion for the brand!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Social Media Producer, Cbeebies in Salford
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your proven experience in producing social campaigns. We want to see how you've led multi-platform campaigns, especially those aimed at parents and carers. Use specific examples to showcase your skills!
Get Creative with Your Content:Since you'll be working with CBeebies brands, let your creativity shine! Share ideas on how you would bring these brands to life on social media. We love innovative thinkers who can engage our audience across platforms like TikTok and Instagram.
Team Spirit is Key:We’re looking for someone who can manage and inspire a team. Talk about your experience in leading teams and how you motivate others to achieve great results. Show us that you can foster a collaborative environment!
Data-Driven Decisions Matter:Don’t forget to mention your experience with data and analytics. We want to know how you’ve used insights to shape your campaigns and improve performance. It’s all about making informed decisions to keep our content evolving!
How to prepare for a job interview at The Bbc
✨Know Your Platforms
Make sure you have a solid understanding of the social media platforms mentioned in the job description, especially TikTok. Familiarise yourself with their algorithms, trends, and what type of content performs best on each platform. This will show that you're not just a user but someone who can strategically leverage these tools for CBeebies.
✨Showcase Your Campaigns
Prepare to discuss specific social campaigns you've produced in the past. Highlight your role, the strategies you implemented, and the results achieved. Use data and analytics to back up your success stories, as this aligns perfectly with the job's focus on data-driven content.
✨Team Leadership Examples
Since the role involves managing a team, be ready to share examples of how you've motivated and inspired others in previous positions. Discuss your leadership style and how you foster collaboration and creativity within your team, which is crucial for bringing CBeebies brands to life.
✨Engage with the Brand
Before the interview, spend some time engaging with CBeebies' social media content. Understand their tone, style, and audience. This will not only help you answer questions more effectively but also demonstrate your genuine interest in the brand and its mission to support parents and carers.
