At a Glance
- Tasks: Lead YouTube strategy, manage channels, and optimise content for audience growth.
- Company: Join the BBC, a leader in children's education and entertainment.
- Benefits: Competitive salary, creative environment, and opportunities for professional development.
- Other info: Dynamic role with a focus on collaboration and cultural relevance.
- Why this job: Make a real impact on youth audiences with innovative YouTube content.
- Qualifications: Experience in managing YouTube channels and strong editorial skills required.
The predicted salary is between 55000 - 65000 € per year.
This role has responsibility for leading a portfolio of YouTube activity for BBC Children's & Education, including line management of YouTube Channel Managers. You will oversee the strategic planning, delivery and performance of YouTube content across channels; supporting creative development, use of audience insights and effective collaboration with internal teams. You'll also be responsible for signing off content and ensuring all output meets editorial, legal and compliance standards.
Responsibilities and Qualifications
- Working with the Head of YouTube Content and Programming Strategy, lead the strategic and operational management for a portfolio of YouTube channels with accountability for channel planning, scheduling, performance optimisation and audience growth at scale.
- Develop and oversee rolling channel schedules that balance long-term editorial planning with short-term flexibility in response to performance and platform trends.
- Monitor channel performance against KPIs, using analytics to inform editorial priorities, optimisation strategies and decision-making.
- Editorial responsibility for the portfolio, including signing off content to ensure it meets creative, compliance and brand standards.
- Provide strategic and performance led editorial feedback on content, edits and packaging, including thumbnails, titles and video structures.
- Ensure content is optimised for discoverability, engagement and growth.
- Manage and develop direct reports, supporting performance, progression and delivery across channel outputs.
- Work cross-functionally with content, production and marketing teams to ensure aligned planning, efficient workflows and effective launches.
- Champion best practice in YouTube content creation for youth audiences, maintaining cultural relevance and audience trust.
- Act as a subject matter expert on YouTube - Stay up to date with platform changes and industry trends, adapting strategy to maximise performance and growth.
- Proven experience scaling YouTube channels or channel portfolios at pace, ideally across multiple brands.
- Demonstrable experience managing and developing teams through direct line management.
- Solid editorial experience, including signing off content and ensuring compliance with editorial and platform standards.
- Strong experience building and maintaining rolling content schedules aligned to editorial goals, audience growth targets and platform strategy.
- In-depth understanding of YouTube platform, including YouTube Kids, performance optimisation, algorithms, thumbnails and audience growth mechanics.
- Advanced knowledge of YouTube analytics and performance metrics, with the ability to translate data into actionable insights and strategy.
- Strong understanding of YouTube content aimed at youth audiences and contemporary digital culture.
- Working knowledge of editing tools such as Adobe Premiere Pro and Photoshop, enabling effective review, feedback and sign-off.
- Proven ability to collaborate effectively with cross-functional teams across content, production and marketing.
- Ability to manage competing priorities and deliver at pace in a fast-moving digital environment.
Senior Channel Manager - YouTube in Salford employer: The Bbc
At BBC Children's & Education, we pride ourselves on being an exceptional employer that fosters creativity and innovation in a collaborative environment. Our commitment to employee growth is evident through our supportive management structure and opportunities for professional development, particularly in the dynamic field of digital content creation. Working in this vibrant location not only allows you to be part of a leading media organisation but also offers a unique chance to engage with youth audiences and shape the future of children's programming on YouTube.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Channel Manager - YouTube in Salford
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at BBC or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best YouTube projects. Whether it's channel growth stats or creative content examples, having tangible proof of your expertise can really make you stand out.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest YouTube changes and youth audience preferences. Being able to discuss current trends during interviews shows you're passionate and knowledgeable about the platform.
✨Tip Number 4
Apply through our website! We love seeing applications directly from our site. It shows you're keen and makes it easier for us to find your application among the rest.
We think you need these skills to ace Senior Channel Manager - YouTube in Salford
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Channel Manager role. Highlight your experience with YouTube channels, team management, and any relevant analytics skills. We want to see how you can bring your unique flair to our team!
Showcase Your Creativity:Since this role involves overseeing creative content, don’t shy away from sharing examples of your past work. Whether it’s a successful campaign or a cool project, we love seeing how you think outside the box and engage audiences.
Be Data-Driven:We’re all about using insights to drive decisions. In your application, mention specific metrics or KPIs you've worked with in the past. Show us how you’ve used data to optimise content and grow audiences on YouTube.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at The Bbc
✨Know Your YouTube Inside Out
Make sure you’re up to speed with the latest trends and changes on YouTube, especially those relevant to youth audiences. Familiarise yourself with the platform's algorithms, performance metrics, and best practices for content creation. This will show your potential employer that you're not just a fan of YouTube, but a knowledgeable expert.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would approach channel planning and performance optimisation. Think about specific examples from your past experience where you've successfully scaled channels or improved audience engagement. Be ready to share your insights on balancing long-term editorial goals with short-term flexibility.
✨Demonstrate Your Editorial Expertise
Since this role involves signing off content, be prepared to talk about your editorial process. Bring examples of content you've approved in the past and explain how you ensured compliance with brand standards. Highlight your ability to provide constructive feedback on creative elements like thumbnails and titles.
✨Emphasise Team Management Skills
As you'll be managing a team, it’s crucial to convey your leadership style. Share experiences where you’ve developed team members or led cross-functional collaborations. Discuss how you handle competing priorities and ensure everyone is aligned towards common goals, especially in a fast-paced environment.
