Digital Editor - Grow Traffic with Trend-Driven Content in Bristol

As the Digital Editor, you will be responsible for managing the delivery of BBC Countryfile's digital content suite and will need to ensure that strategy and best practice are followed to help continue the digital growth of this award-winning brand. The Digital Editor will ensure content across our BBC Countryfile website is current and relevant to issues that form part of the ever-changing national and international conversation around wildlife and the countryside. The Digital Editor will use analytics tools to grow the website's traffic and predict trends and deliver articles in anticipation of these trends. Guided by data and analytics, the Digital Editor will decide what stories will be the most engaging and should be covered from week to week/month to month. They will deliver and upload news and features around these moments, whether that's by writing the content, or via commissioning. Together with the help of the Managing Editor, they would ensure the team is generating content that will work online and on Apple News throughout the year. This role requires strong time management and organisational skills to ensure all digital channels and platforms are continually updated. In addition, the Digital Editor will support the team in creating compelling digital content across multiple, diverse platforms including website, Apple News and social media.

Responsibilities

• Work with the Group Digital Lead to develop and implement a strategy that will drive digital traffic across website, Apple News and MSN.
• Work with Managing Editor to ensure a portion of content is commissioned specifically with SEO in mind.
• Plan, ideate and write high-performing, online-exclusive articles with outlets including Apple News and Google Discover in mind.
• Adapt and upload print content for online, and repurpose archive material into fresh digital features, as well as optimising existing content.
• Continually update and manage, and develop strategy for the brand's social channels, including Instagram and Facebook.
• Create and approve the brand's newsletters.
• Evaluate our digital channels' performance against key performance indicators and report on stats on a monthly basis.
• Keep up with Discover, SEO and other digital platforms best practice to optimise new and existing content and use analytic tools to identify emerging trends and content gaps.
• Liaise and collaborate with other internal departments to progress brand initiatives.
• Liaise with tech team where necessary, and coach team members about new and developing technology and digital processes.

Requirements

• A proven track record in producing and managing digital content channels for a media brand and increasing traffic.
• An experienced writer who can produce engaging original content and adapt existing material into online content.
• A real gift for writing headlines and an understanding of which online headlines work, and how they differ across digital platforms.
• A very keen eye for accuracy and detail.
• Experience and understanding of managing social media channels and newsletters.
• A proactive and highly organised individual who can manage a rolling content calendar and busy schedule of deadlines.
• Demonstrable communication skills and a keen collaborator.
• Analytical mindset - recognises and responds to Google trends, experience providing reporting and feedback on SEO.

Desirable

• An ability to think outside the box.
• Experience of Apple News and/or MSN or other syndication platforms.
• Video editing experience.

Our Media is a leading special-interest content business, based in the buzzing, creative city of Bristol. We're home to market-leading brands in craft, cycling, science and nature, homes and music. We help our audiences pursue their passions through highly trusted, original content - in print, video and online. Our much-loved brands include BBC Science Focus, BBC Wildlife, YourHome, Gathered.how, BikeRadar and Cycling Plus. We also have an award-winning content agency that works with major charities, brands and membership organisations to help them tell their stories and engage audiences better - in print, video, and online.

We respect and value differences. We believe that when people from different backgrounds and with different perspectives work together, we can create the most value for our people, readers, customers, and society. If you are excited about this role but your experience doesn't align perfectly with everything listed in the job description, we encourage you to apply anyway, as you may still be a good fit for this or other roles. We're striving to create a more diverse and inclusive environment and to ensure our content is representative of all our audiences. We have established five internal D&I network groups to help our people feel supported and included, and to provide an open environment for people to network, mentor and exchange ideas, solutions, and experiences.

If there is anything we can do to make our recruitment process more accessible for you, please do let us know. Flexible and hybrid working: We know we create great things and have fun when we come together in person and collaborate. We also know that working from home brings great benefits in terms of being able to focus on our work, and manage our personal lives around our roles. With this in mind, we have established a hybrid working pattern, with 60% of the working week spent in the office. Our people also benefit from a flexi time policy, and a flexi location policy which gives everyone the opportunity to work from another location for two weeks during the year. We are open to discussion about flexible working requests for any flexibility needs not covered by these policies.

Company benefits include:

• Pension contribution matched to 5%.
• Season ticket loan.
• Hybrid working pattern, flexi start/finish time.
• 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off.
• Option to buy/sell up to 5 days holiday a year.
• Social committee, regular in-house learning events.
• 4x life assurance.

Our values

We strongly believe that work is not just about what we achieve, but how we achieve it. We want our people to thrive and develop, and we want to effect positive change in the world. To put that spirit at the heart of our business, we recently co-created a set of values with input from everyone here. Our values are:

• Be kind.
• Always curious.
• Be the best we can be.

We also have a sustainability strategy that is built on five key pillars: Research, Reduction, Recycling, Responsibility, and Reporting. We take pride in our strong partnerships across our complex supply chain to drive emission reductions. Additionally, our office building, Eagle House, is a zero-waste facility powered by solar and renewable energy.