At a Glance
- Tasks: Manage and create engaging digital content for BBC Countryfile's platforms.
- Company: Join the BBC, a leading media brand with a commitment to diversity.
- Benefits: Enjoy flexible working, generous leave, and a matched pension scheme.
- Other info: Collaborative environment with opportunities for professional growth and learning.
- Why this job: Be part of a team that shapes conversations about wildlife and the countryside.
- Qualifications: Experience in digital content creation and strong writing skills required.
The predicted salary is between 35000 - 45000 £ per year.
About the Role
As the Digital Editor, you will be responsible for managing the delivery of BBC Countryfile's digital content suite and will need to ensure that strategy and best practice are followed to help continue the digital growth of this award-winning brand. The Digital Editor will ensure content across our BBC Countryfile website is current and relevant to issues that form part of the ever-changing national and international conversation around wildlife and the countryside. The Digital Editor will use analytics tools to grow the website's traffic and predict trends and deliver articles in anticipation of these trends. Guided by data and analytics, the Digital Editor will decide what stories will be the most engaging and should be covered from week to week, month to month. They will deliver and upload news and features around these moments, whether that is by writing the content or via commissioning. Together with the help of the Managing Editor, they will ensure the team is generating content that will work online and on Apple News throughout the year. This role requires strong time management and organisational skills to ensure all digital channels and platforms are continually updated. In addition, the Digital Editor will support the team in creating compelling digital content across multiple, diverse platforms including the website, Apple News and social media.
Responsibilities
- Work with the Group Digital Lead to develop and implement a strategy that will drive digital traffic across the website, Apple News and MSN.
- Work with the Managing Editor to ensure a portion of content is commissioned specifically with SEO in mind.
- Plan, ideate and write high‑performing, online‑exclusive articles with outlets including Apple News and Google Discover in mind.
- Adapt and upload print content for online, and repurpose archive material into fresh digital features, as well as optimising existing content.
- Continuously update and manage, and develop strategy for the brand's social channels, including Instagram and Facebook.
- Create and approve the brand's newsletters.
- Evaluate our digital channels' performance against key performance indicators and report on stats on a monthly basis.
- Keep up with Discover, SEO and other digital platforms best practice to optimise new and existing content and use analytic tools to identify emerging trends and content gaps.
- Liaise and collaborate with other internal departments to progress brand initiatives.
- Liaise with the tech team where necessary, and coach team members about new and developing technology and digital processes.
Qualifications
- A proven track record in producing and managing digital content channels for a media brand and increasing traffic.
- An experienced writer who can produce engaging original content and adapt existing material into online content.
- A real gift for writing headlines and an understanding of which online headlines work, and how they differ across digital platforms.
- A very keen eye for accuracy and detail.
- Experience and understanding of managing social media channels and newsletters.
- A proactive and highly organised individual who can manage a rolling content calendar and busy schedule of deadlines.
- Demonstrable communication skills and a keen collaborator.
- Analytical mindset – recognises and responds to Google trends, experience providing reporting and feedback on SEO.
Desirable
- An ability to think outside the box.
- Experience of Apple News and/or MSN or other syndication platforms.
- Video editing experience.
Benefits
- Pension contribution matched to 5%.
- Season ticket loan.
- Hybrid working pattern, flexi start/finish time.
- 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off.
- Option to buy/sell up to 5 days holiday a year.
- Social committee, regular in‑house learning events.
- 4x life assurance.
We respect and value differences. We believe that when people from different backgrounds and perspectives work together, we can create the most value for our people, readers, customers, and society. If you are excited about this role but your experience doesn’t align perfectly with everything listed in the job description, we encourage you to apply anyway, as you may still be a good fit for this or other roles.
Digital Editor in Bristol employer: The Bbc
As a leading media organisation, the BBC offers an exceptional work environment for the Digital Editor role, fostering creativity and innovation in digital content creation. With a strong commitment to employee development, flexible working patterns, and a supportive culture that values diverse perspectives, the BBC empowers its staff to thrive while contributing to meaningful conversations around wildlife and the countryside. The opportunity to engage with cutting-edge digital platforms and analytics tools further enhances the appeal of this position, making it a rewarding career choice for those passionate about impactful storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Editor in Bristol
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to BBC Countryfile. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your digital skills! Create a portfolio showcasing your best work, especially anything related to wildlife or countryside themes. This will help us see your flair for engaging content.
✨Tip Number 3
Stay on top of trends! Use analytics tools to understand what’s hot in the digital world. Bring this knowledge to your interviews to show you’re ahead of the game.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Digital Editor in Bristol
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital content management. We want to see how your skills align with the role of Digital Editor, so don’t hold back on showcasing your relevant achievements!
Show Off Your Writing Skills:As a Digital Editor, strong writing is key! Include samples of your best work or links to articles you've written. We love seeing your unique voice and style, so let your personality shine through in your application.
Be Data-Driven:Since this role involves using analytics tools, mention any experience you have with data analysis or SEO strategies. We’re keen to know how you’ve used data to drive traffic or improve content performance in the past.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at The Bbc
✨Know Your Digital Content Inside Out
Before the interview, dive deep into BBC Countryfile's digital content. Familiarise yourself with their articles, social media presence, and any recent trends in wildlife and countryside topics. This will not only show your genuine interest but also help you discuss how you can contribute to their digital growth.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used analytics tools in the past to drive traffic and predict trends. Bring examples of how you've adapted content based on data insights. This will demonstrate your analytical mindset and ability to make data-driven decisions, which is crucial for the Digital Editor role.
✨Prepare Engaging Story Ideas
Think of a few story ideas that would resonate with the audience of BBC Countryfile. Consider current issues in wildlife and the countryside that could be turned into engaging articles. Presenting these ideas during the interview will highlight your creativity and understanding of what makes compelling digital content.
✨Demonstrate Your Organisational Skills
Since time management and organisation are key for this role, come prepared with examples of how you've successfully managed content calendars or tight deadlines in previous positions. Discuss any tools or methods you use to stay organised, as this will reassure them of your ability to handle a busy schedule.
