At a Glance
- Tasks: Manage and optimise paid social campaigns across platforms like Meta, TikTok, and Snapchat.
- Company: Join BBC Studios, a globally renowned media company with iconic franchises.
- Benefits: Gain hands-on experience, collaborate with creative teams, and enhance your digital marketing skills.
- Other info: Dynamic environment with opportunities for growth and collaboration across UK and US teams.
- Why this job: Make an impact on high-profile campaigns while developing your expertise in paid social media.
- Qualifications: Experience with Meta Ads Manager and a strong understanding of paid social KPIs.
The predicted salary is between 27000 - 33000 £ per year.
Working across multiple accounts, you'll use Meta Ads Manager regularly, analyse performance data, produce client-ready reporting, and turn insights into recommendations that improve future activity.
Reporting to the Paid Social Manager, you'll help deliver accurate, effective paid media campaigns for our partners.
WHY JOIN THE TEAM
You’ll join a collaborative Brand Partnership environment and work closely with UK and US Sales and Marketing colleagues.
The role offers hands-on ownership across campaign setup, optimisation, analysis and reporting, with exposure to multiple accounts and stakeholders.
It's an opportunity to strengthen your paid social expertise while contributing to clear, high-quality campaign delivery within BBC Studios.
- Build, launch and manage paid social campaigns primarily across Meta, as well as other advertising platforms including Google, Tik Tok and Snapchat Ads.
- Monitor in-flight campaign performance, analyse results and recommend optimisations, working closely with the Paid Social Manager where additional support is required
- Collect and quality-check performance data across multiple accounts, producing accurate Excel and Power Point reports with clear, well-presented charts
- Conduct post-campaign analysis, translate findings into practical recommendations and prepare client-ready updates for external and non-marketing audiences
- Manage campaign requirements, timings and workload effectively, communicating deadlines and capacity while collaborating with the Paid Social Manager, Brand Partnership, Sales and Marketing teams,
- Join BBC Studios' Brand & Licensing Digital Division as a Paid Social Executive supporting paid social campaigns from setup through optimisation and post-campaign reporting.
- Paid social experience, gained in-house or within an agency environment
- Hands-on experience setting up and managing campaigns in Meta Ads Manager, including Facebook and Instagram activity
- Strong understanding of paid social KPIs, campaign performance drivers and how to use data to optimise activity and inform recommendations
- Proficiency in Excel and Power Point for reporting and post-campaign analysis
- A high degree of accuracy in data handling, given reports are issued directly to clients.
- DESIRED BUT NOT REQUIRED
- Hands-on experience with Google Ads (You Tube), Tik Tok and Snapchat Ads Manager
- Experience with Google Ads/Ad Manager or other relevant Google advertising platforms
- Hands-on experience with Tik Tok, Snapchat or You Tube advertising.
A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio and digital content.
Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.
BBC Studios Digital don't just reach audiences - we move them.
As an award-winning department, we cultivate and amplify fandoms behind some of the world's most iconic franchises, including Bluey, BBC Earth, Doctor Who, and Gen-Z comedy channel Funny Parts.
We run over 90 channels generating 15 billion views each year, encouraging audiences to watch wherever and whenever they choose.
#J-18808-Ljbffr
Paid Social Executive employer: The Bbc
Joining BBC Studios as a Paid Social Executive means becoming part of a dynamic and collaborative team that values creativity and innovation. With hands-on ownership of campaigns and the opportunity to work closely with both UK and US colleagues, you'll benefit from a supportive work culture that prioritises professional growth and development. The role not only enhances your paid social expertise but also allows you to contribute to high-quality campaign delivery for some of the world's most beloved franchises, all within a globally renowned media company.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Bbc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Bbc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Bbc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Bbc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Bbc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Bbc:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Bbc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Bbc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Bbc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Bbc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
