At a Glance
- Tasks: Drive sales and build relationships with customers in the food industry.
- Company: Join a fast-growing, innovative food company focused on clean-label ingredients.
- Benefits: Competitive salary, bonuses, personal development budget, and free products.
- Other info: 30 days paid holiday and a supportive work environment with growth opportunities.
- Why this job: Make a real impact in a dynamic team and contribute to healthier living.
- Qualifications: Sales experience in food or FMCG, strong communication skills, and food safety knowledge.
The predicted salary is between 31000 - 40000 £ per year.
Employment type: Full-time, permanent, on-site
Location: 4 New Concordia Wharf, Mill Street, London SE1 2BB with regular working from St Albans (Queens House) and field visits to customers
Who are we? Established in 2018, The Basic Ingredients Ltd is a BRCGS Grade AA certified food company based in London. We specialise in clean-label ingredients for home cooking under our trademark brand, Emma Basic. Emma Basic promises: 'Never Any Additives'. By choosing Emma Basic, all additives such as emulsifiers, sweeteners, colourings, and ultra-processed elements like refined oils are removed. The brand focuses on transparency, safety, and well-being — offering wholesome, high-quality food that supports healthier living. With a competent, high-performing, streamlined team of only 10, we generate annual revenues of just under £10 million. Our core markets include the UK, EU, and the Far East. We work fast — every team member has commercial impact and direct access to the leadership. We are committed to what we do and believe in the change we can make. You will be professionally trained, trusted, respected, and appreciated.
Job Description:
- Achieve agreed sales and margin targets across both new and existing accounts.
- Develop new customers — particularly in fitness clubs, delicatessens, farm shops, foodservice, and ready-meal manufacturers.
- Enhance existing customer relationships through disciplined account management.
- Lead relevant trade shows and represent the company professionally at industry events; bring back actionable customer and competitor insight.
- Contribute to continuous brand development through complaints handling, competitor benchmarking, and product inspection, feeding learnings back to buying and technical colleagues.
- Deliver after-sales service: in line with BRCGS Standard 3.8, ensure that complaints are recorded, communicated, and investigated; that corrective and preventative actions are agreed; and that customers are satisfied with the resolution.
- Stock management duties: work closely with the buying team on stock levels, demand forecasting, and timely communication of customer usage changes to ensure customers do not face out-of-stock situations and to avoid write-off risk to the Company.
Competencies expected:
- Commercially fast — you focus on what drives revenue, act without being chased, and are driven to win accounts and exceed your numbers.
- Committed and present — to your customers, your colleagues, and the Company's standards; a strong listener in both directions.
- Sharp on the detail — pricing, contracts, payment terms, SAP entry; you get it right first time.
- Food-literate — genuinely curious about ingredients, sustainability, and food safety; familiar with BRC Issue 9 and HACCP, or determined to get there quickly.
What we offer:
- Basic annual salary of £31–40K. Your starting point within this range reflects the track record you can demonstrate in winning new business quickly — not years of experience.
- Quarterly incentive based on year-on-year gross profit growth.
- Year-end bonus based on Company and personal performance.
- Personal development budget of £2,000 annually — courses, training.
- Workplace pension – 5% Employer Contribution.
- Free supply of Emma Basic products for personal use.
- 30 days of paid holiday annually (inclusive of bank holidays).
How to apply:
Please send your CV to talent@thebasicingredients.com with a short covering note addressing: (a) one example of a new account you won from scratch — what you did, and how quickly you got the customer to first order; (b) your experience in food or FMCG sales (sectors, customer types, order values); (c) your food safety knowledge — BRC, HACCP, or relevant qualifications; and (d) why Emma Basic. Applications without a cover letter will not be considered. We recruit on a rolling basis and review applications as they arrive — early applications are encouraged.
The Basic Ingredients Ltd is an equal opportunities employer and welcomes applications from all suitably qualified candidates.
Sales Executive employer: The Basic Ingredients Ltd
The Basic Ingredients Ltd is an exceptional employer, offering a dynamic work environment in the heart of London, where every team member plays a crucial role in driving the company's success. With a strong commitment to employee development, including a generous personal development budget and a culture that values transparency and collaboration, you will find ample opportunities for growth and professional training. Join us to be part of a passionate team dedicated to promoting healthier living through clean-label ingredients, while enjoying competitive salaries, bonuses, and a supportive workplace culture.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Executive at The Basic Ingredients Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Basic Ingredients Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Executive
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Basic Ingredients Ltd:When writing your cover letter, make sure to tailor your message specifically for The Basic Ingredients Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Basic Ingredients Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Basic Ingredients Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Basic Ingredients Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Basic Ingredients Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
