At a Glance
- Tasks: Lead and execute digital marketing campaigns to generate leads and support sales.
- Company: Join a dynamic consulting firm focused on innovative marketing solutions.
- Benefits: Enjoy flexible work options, cutting-edge tools, and a collaborative culture.
- Other info: Work independently and contribute to a growth-oriented team environment.
- Why this job: Be at the forefront of marketing technology and drive impactful campaigns.
- Qualifications: Experience in B2B marketing, data enrichment, and campaign execution is essential.
The predicted salary is between 36000 - 60000 £ per year.
We are hiring a GTM Engineer to lead the build and execution of digital marketing campaigns that generate leads and support sales across our consulting business. You will operate as the technical lead across our marketing stack, helping us deploy multi-channel campaigns at scale using tools such as Clay, Lemlist, ElevenLabs, and others.
This role sits at the intersection of sales, marketing, and technology. You’ll design, execute, and optimise data-led campaigns that help us reach decision-makers, generate high-quality meetings, and convert interest into new business. As we build new advisory offerings, speed-to-market and lead generation are critical. This role will be central to designing and running the marketing engine that supports our growth. You’ll be the technical expert behind the campaigns, and a core enabler of revenue.
Campaign Delivery & Execution
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Build and execute outbound and inbound marketing campaigns using LinkedIn, email, voice notes, and landing pages
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Set up automated sequences and triggers to move prospects through the funnel
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Coordinate message personalisation, A/B testing, and response handling
Own the Marketing Tech Stack
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Manage tools including Clay (data enrichment and segmentation), Lemlist (multichannel outreach), ElevenLabs (AI voice), ScoreApp (lead capture), Qwilr (proposals), and Calendly (booking)
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Ensure integrations across tools and platforms are functioning and optimised
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Evaluate and onboard new tools as needed to improve speed or quality of execution
Targeting & Data Enrichment
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Source and build prospect lists from LinkedIn and scraped data
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Enrich contact data (emails, phone numbers, titles, signals) via APIs and enrichment tools
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Segment audiences based on seniority, industry, buying intent, or use case
Lead Generation & Content Activation
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Deploy content-led campaigns including scorecards, thought leadership, and voice note outreach
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Work closely with consultants and subject matter experts to publish relevant, timely campaigns
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Optimise CTAs, lead magnets, and booking flows to maximise conversion
Analytics & Optimisation
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Track funnel performance: email open/reply rates, meetings booked, pipeline generated
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Create dashboards and reporting to show campaign ROI
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Iterate and improve based on performance data and market feedback
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Essential |
Desirable |
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Strong experience executing B2B marketing campaigns in a consulting, SaaS, or services business |
Background in consulting, recruitment, or professional services |
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Proven ability to work across marketing platforms and integrations |
Experience with scraping tools and enrichment via tools like Clay, Lusha, and Apollo |
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Technical marketing skills including list building, data enrichment, segmentation, and automation |
Familiarity with AI tools like ElevenLabs or GPT-based copywriting |
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Comfortable working independently to build campaigns from scratch |
Strong understanding of multi-step outbound nurture campaigns |
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Growth mindset and a builder attitude |
Experience in lead scoring, qualification frameworks, or CRM architecture |
You must have the appropriate authorisation to work in the UK without requiring visa sponsorship from The Barton Partnership.
We expect our colleagues to bring their best selves to work and demonstrate our values of Aware, Committed, and Human, every day.
GTM Engineer – Marketing Services employer: The Barton Partnership
Join a dynamic PE-backed hospitality group in Central London, where you will play a pivotal role as Chief of Staff during an exciting financial turnaround. With a focus on innovation and strategic growth, the company fosters a collaborative work culture that values employee input and offers ample opportunities for professional development. Enjoy the unique advantage of working in a vibrant city while being part of a lean, agile team dedicated to transforming the hospitality landscape.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Engineer – Marketing Services
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Barton Partnership and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Barton Partnership are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Barton Partnership on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Barton Partnership. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GTM Engineer – Marketing Services
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Barton Partnership. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Barton Partnership:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Barton Partnership’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Barton Partnership
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Barton Partnership will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Barton Partnership, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
