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- Tasks: Lead and execute digital marketing campaigns to generate leads and support sales.
- Company: Join a dynamic consulting firm focused on innovative marketing solutions.
- Benefits: Enjoy flexible work options, cutting-edge tools, and a collaborative culture.
- Why this job: Be at the forefront of marketing technology and drive impactful campaigns.
- Qualifications: Experience in B2B marketing, data enrichment, and campaign execution is essential.
- Other info: Work independently and contribute to a growth-oriented team environment.
The predicted salary is between 36000 - 60000 £ per year.
We are hiring a GTM Engineer to lead the build and execution of digital marketing campaigns that generate leads and support sales across our consulting business.
You will operate as the technical lead across our marketing stack, helping us deploy multi-channel campaigns at scale using tools such as Clay, Lemlist, ElevenLabs, and others. This role sits at the intersection of sales, marketing, and technology.
You’ll design, execute, and optimise data-led campaigns that help us reach decision-makers, generate high-quality meetings, and convert interest into new business.
This role will be central to designing and running the marketing engine that supports our growth.
You’ll be the technical expert behind the campaigns, and a core enabler of revenue. Campaign Delivery & Execution Build and execute outbound and inbound marketing campaigns using LinkedIn, email, voice notes, and landing pages Set up automated sequences and triggers to move prospects through the funnel Coordinate message personalisation, A/B testing, and response handling Own the Marketing Tech Stack Manage tools including Clay (data enrichment and segmentation), Lemlist (multichannel outreach), ElevenLabs (AI voice), ScoreApp (lead capture), Qwilr (proposals), and Calendly (booking) Ensure integrations across tools and platforms are functioning and optimised Evaluate and onboard new tools as needed to improve speed or quality of execution Targeting & Data Enrichment Source and build prospect lists from LinkedIn and scraped data Enrich contact data (emails, phone numbers, titles, signals) via APIs and enrichment tools Segment audiences based on seniority, industry, buying intent, or use case Lead Generation & Content Activation Deploy content-led campaigns including scorecards, thought leadership, and voice note outreach Work closely with consultants and subject matter experts to publish relevant, timely campaigns Optimise CTAs, lead magnets, and booking flows to maximise conversion Analytics & Optimisation Track funnel performance: email open/reply rates, meetings booked, pipeline generated Create dashboards and reporting to show campaign ROI Iterate and improve based on performance data and market feedback Essential Desirable Strong experience executing B2B marketing campaigns in a consulting, SaaS, or services business Background in consulting, recruitment, or professional services Proven ability to work across marketing platforms and integrations Experience with scraping tools and enrichment via tools like Clay, Lusha, and Apollo Technical marketing skills including list building, data enrichment, segmentation, and automation Familiarity with AI tools like ElevenLabs or GPT-based copywriting Comfortable working independently to build campaigns from scratch Strong understanding of multi-step outbound nurture campaigns Growth mindset and a builder attitude Experience in lead scoring, qualification frameworks, or CRM architecture You must have the appropriate authorisation to work in the UK without requiring visa sponsorship from The Barton Partnership. We expect our colleagues to bring their best selves to work and demonstrate our values of Aware, Committed, and Human, every day. Powered by JazzHR
GTM Engineer – Marketing Services employer: The Barton Partnership
Contact Detail:
The Barton Partnership Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Engineer – Marketing Services
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, like Clay, Lemlist, and ElevenLabs. Having hands-on experience or even a basic understanding of these platforms will give you an edge during discussions and demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your ability to analyse data by preparing examples of how you've tracked campaign performance in the past. Being able to discuss metrics like email open rates and conversion rates will highlight your analytical skills and your focus on results.
✨Tip Number 3
Network with professionals in the consulting and marketing sectors, especially those who have experience with B2B campaigns. Engaging with industry peers can provide insights into best practices and may even lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to discuss your approach to personalisation and A/B testing in campaigns. Being able to articulate your strategies for tailoring messages and optimising outreach will show that you understand the nuances of effective marketing in a competitive landscape.
We think you need these skills to ace GTM Engineer – Marketing Services
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in executing B2B marketing campaigns, especially in consulting or SaaS environments. Use specific examples that demonstrate your technical skills and familiarity with tools like Clay, Lemlist, and ElevenLabs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your background aligns with the role of GTM Engineer. Mention your experience with multi-channel campaigns and your ability to optimise data-led strategies.
Showcase Technical Skills: Emphasise your technical marketing skills in your application. Detail your experience with list building, data enrichment, and automation, as well as any familiarity with AI tools. This will demonstrate your capability to manage the marketing tech stack effectively.
Highlight Results: When discussing your past roles, focus on quantifiable results. Include metrics such as email open rates, meetings booked, or pipeline generated to showcase your impact on previous campaigns. This will help illustrate your effectiveness in lead generation and campaign optimisation.
How to prepare for a job interview at The Barton Partnership
✨Know Your Tools Inside Out
Familiarise yourself with the marketing tools mentioned in the job description, such as Clay, Lemlist, and ElevenLabs. Be prepared to discuss how you've used similar tools in past roles and how you can leverage them to optimise campaigns.
✨Demonstrate Your Campaign Success
Prepare specific examples of successful B2B marketing campaigns you've executed. Highlight your role in these campaigns, the strategies you employed, and the measurable outcomes, such as lead generation and conversion rates.
✨Showcase Your Technical Skills
Since this role requires a strong technical background, be ready to discuss your experience with data enrichment, segmentation, and automation. You might even want to bring examples of dashboards or reports you've created to track campaign performance.
✨Emphasise Collaboration and Communication
This position sits at the intersection of sales, marketing, and technology, so it's crucial to demonstrate your ability to work collaboratively. Share experiences where you've successfully coordinated with different teams to achieve common goals.
