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For Companies At a Glance
- Tasks: Lead strategic marketing initiatives for asset owners and public sector clients.
- Company: Join BNY Mellon, a global leader in financial services with a strong culture of innovation.
- Benefits: Enjoy competitive pay, flexible resources, generous paid leave, and a focus on personal well-being.
- Why this job: Make an impact by shaping marketing strategies that drive growth and client engagement.
- Qualifications: Extensive client marketing experience, analytical mindset, and proven leadership skills required.
- Other info: This role is hybrid, based in London or New York City.
The predicted salary is between 72000 - 108000 £ per year.
Overview
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We’re seeking a future team member for the role of Head of Asset Owners & Public Sector Marketing to join our Client Marketing team. This role is located in London or New York City (Hybrid).
Role Overview
The Head of Asset Owners & Public Sector Marketing is a senior leader responsible for driving strategic marketing initiatives within the asset owner, public sector and governments segment. This role is crucial for positioning the firm as a leader with institutional investors and government entities, which includes public pensions, sovereign wealth funds, NGOs, central banks, defined contribution & defined benefit plans, etc. The ideal candidate will have a deep understanding of the asset owner and public sector space, strong leadership capabilities, and a proven track record in developing and executing targeted marketing strategies that drive growth, client acquisition, and retention.
In this role, you’ll make an impact in the following ways:
- Strategic Marketing Leadership:
Develop and implement a comprehensive marketing strategy for the asset owner & public sector segment, aligning with the firm’s overall business goals.
Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach. - Client Acquisition & Retention:
Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment.
Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI. - Brand Positioning & Thought Leadership:
Establish and enhance the firm’s brand presence in the asset owner & public sector market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a leader.
Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise.
To be successful in this role, we’re seeking the following:
- Extensive experience of client marketing.
- Experience with B2B and B2B2C marketing programs.
- Highly analytical mindset and attention to key metrics.
- Ability to run experiments and continuous testing in order to optimize performance.
- Agile approach to growth marketing and the ability to punch through ambiguity.
- Overall track record of professional and academic success.
- Experience in building and motivating teams while collaborating in a matrixed organization.
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer – Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
Employer Description:
For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world’s financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It’s the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.#J-18808-Ljbffr
Head of Asset Owners and Public Sector Marketing employer: The Bank of New York Mellon
Contact Detail:
The Bank of New York Mellon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Asset Owners and Public Sector Marketing
✨Tip Number 1
Familiarize yourself with the latest trends and challenges in the asset owner and public sector markets. This knowledge will help you speak confidently about industry-specific issues during networking events or interviews.
✨Tip Number 2
Build a strong network within the financial services industry, especially with professionals who have experience in B2B marketing. Attend relevant conferences and webinars to connect with potential colleagues and mentors.
✨Tip Number 3
Showcase your analytical skills by discussing past marketing campaigns you've led. Be prepared to share specific metrics that demonstrate your ability to drive client acquisition and retention effectively.
✨Tip Number 4
Highlight your leadership experience in previous roles. Discuss how you've motivated teams and collaborated across departments to achieve marketing goals, as this is crucial for the Head of Asset Owners & Public Sector Marketing position.
We think you need these skills to ace Head of Asset Owners and Public Sector Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Asset Owners and Public Sector Marketing position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasize your extensive experience in client marketing, particularly in B2B and B2B2C environments. Provide specific examples of successful marketing strategies you've developed and executed.
Showcase Analytical Skills: Demonstrate your analytical mindset by including metrics and data-driven results from previous marketing campaigns. This will show your ability to measure effectiveness and optimize performance.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the role and the company. Discuss how your leadership capabilities and strategic vision can contribute to BNY's goals in the asset owner and public sector space.
How to prepare for a job interview at The Bank of New York Mellon
✨Understand the Market Landscape
Before your interview, make sure to research the asset owner and public sector market thoroughly. Familiarize yourself with current trends, key players, and challenges faced by institutional investors and government entities. This knowledge will help you demonstrate your expertise and strategic thinking.
✨Showcase Your Leadership Experience
Prepare to discuss specific examples of how you've led marketing initiatives in previous roles. Highlight your ability to build and motivate teams, collaborate across departments, and drive results. Use metrics to quantify your success and illustrate your impact on client acquisition and retention.
✨Emphasize Data-Driven Decision Making
BNY values an analytical mindset, so be ready to talk about how you've used data to inform your marketing strategies. Discuss any experiments or testing you've conducted to optimize performance and how you've measured the effectiveness of your campaigns.
✨Align with BNY's Values
Familiarize yourself with BNY's culture and values, particularly their commitment to innovation and inclusivity. Be prepared to discuss how your personal values align with theirs and how you can contribute to fostering a positive workplace culture while driving strategic marketing initiatives.
