At a Glance
- Tasks: Manage and optimise Paid Search campaigns to drive customer acquisition and engagement.
- Company: Join AWS, a leader in cloud innovation and digital marketing.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment that values diverse perspectives and bold thinking.
- Why this job: Shape the future of cloud computing while working with a dynamic team of experts.
- Qualifications: 4+ years in marketing, data-driven mindset, and experience in digital campaigns.
The predicted salary is between 50000 - 70000 £ per year.
The AWS Search team is seeking a Marketing Manager to support the in-house global paid search program. The Paid Search Manager is passionate about delivering results by applying Paid Search best practices to campaign execution, leveraging data analysis to identify opportunities to improve campaign performance, simplifying existing processes, and innovating to drive long-term results. In this role, you will work closely with a group of search experts to drive the acquisition of new customers, promote the adoption of new services, generate leads, and create unique, customer-centric experiences through search.
Our ideal candidate has experience building, maintaining, and managing Paid Search campaigns, leveraging data and insights to improve performance metrics like conversion rate, quality score and impression share, running ad copy and landing page tests, and working in conjunction with other paid media channels to drive conversions.
AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.
Key job responsibilities- Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.
- Uphold a high bar for account health and executional excellence by maintaining existing operational mechanisms and identifying opportunities to build new ones.
- Work within a group of search experts to drive acquisition, adoption, lead generation, and create unique customer experiences.
- Contribute to campaign-level testing strategies for ad copy and landing page experiences that improve the customer experience.
- Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.
- Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.
- Challenge the status quo and push for the best customer experience.
- Insist on the highest standards and prioritize long-term results over short-term gains.
- Have a backbone, question assumptions, and strive for continuous improvement in campaigns and customer experiences.
About the team: AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO, AEO (Answer Engine Optimization) and SEM across search engines like Google, Bing and others. The team sits within the Integrated Demand Center (IDC) and supports its objective to build and deliver a unified customer experience that is consistent and fast globally.
Qualifications- 4+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience building and optimizing multiple, simultaneous marketing campaigns.
- Experience managing or working within cross-functional marketing and creative teams.
- Experience across affiliate marketing, PPC, SEM and social media advertising.
- Experience in multi-territory campaign management.
- Experience in digital marketing and content production timelines and process.
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels.
Marketing Manager, Paid Search, AWS Search Marketing in London employer: The AWS Search team
At AWS, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Marketing Manager in our Paid Search team, you'll have access to unparalleled growth opportunities, working alongside industry experts to shape the future of cloud computing. Our commitment to diversity and inclusion ensures that every voice is heard, making it a rewarding environment for those passionate about driving impactful results.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Paid Search, AWS Search Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The AWS Search team and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The AWS Search team are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The AWS Search team on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The AWS Search team. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, Paid Search, AWS Search Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The AWS Search team. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The AWS Search team:Show us that you’ve done your homework! In your application, briefly mention what you admire about The AWS Search team’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The AWS Search team
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The AWS Search team will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The AWS Search team, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
