At a Glance
- Tasks: Drive income growth and engage supporters through innovative marketing campaigns.
- Company: Join The AVOCADO Foundation, a dynamic charity making a real difference.
- Benefits: Enjoy a competitive salary, performance bonuses, and flexible hybrid working.
- Other info: Opportunity for career growth in a supportive and collaborative environment.
- Why this job: Be part of a mission-driven team that turns passion into action and impact.
- Qualifications: Experience in sales, marketing, or fundraising is a plus; enthusiasm is key!
The predicted salary is between 38050 - 46506 £ per year.
Be among the first 25 applicants.
Direct-CONN the job poster from The AVOCADO Foundation.
Permanent contract, full‑time.
Location
Hybrid (London / UK)
Bonus / OTE
Up to 15% performance‑related bonus, linked to delivery against agreed sales and conversion targets
Reports to
Head of Fundraising & Communications
The Role
We are seeking a proactive, delivery‑focused Sales & Marketing Officer to drive earned income, trading activity, individual giving and AVOCADO Hub membership growth.
This role is accountable for delivering clear conversion and revenue targets across: Friends of The AVOCADO Foundation (individual giving).
You will turn interest into action, campaigns into income, and audiences into long‑term supporters and members.
Targets and priorities will be phased and reviewed quarterly in line with organisational capacity.
Key Responsibilities
- Income Generation – Delivery, Memberships & Trading
- Deliver against agreed earned‑income, trading, membership and individual giving targets.
- Drive recruitment, conversion and retention of AVOCADO Hub members, including individuals, founders and organisations.
- Support the development and promotion of trading activity (paid programmes, events, consultancy, digital products and services).
- Manage and progress leads, enquiries and supporter/member journeys to conversion and renewal.
- Maintain accurate pipelines for Hub memberships, Friends supporters, trading opportunities and sales leads within the organisation’s CRM or tracking systems, ensuring data quality and GDPR compliance.
- Individual Giving & Supporter Growth (Friends of The AVOCADO Foundation)
- Support recruitment, onboarding and retention of individual donors and Friends members.
- Deliver digital campaigns to grow recurring giving and one‑off donations.
- Work with Comms and Brand colleagues to develop compelling supporter‑focused messaging and calls‑to‑action.
- Track engagement, retention and lifetime value for Friends supporters.
- Marketing & Campaign Delivery
- Deliver marketing activity aligned to income, membership and fundraising targets.
- Promote AVOCADO Hub memberships, programmes,. guard events, trading offers and appeals across digital channels.
- Work closely with the Social & Digital Comms Officer to ensure campaigns are designed to convert, not just engage.
- Audience Growth & Performance Tracking
- Grow and segment priority audiences (members, donors, customers, participants and partners).
- Support email campaigns, landing pages and conversion journeys for memberships, Friends and trading offers.
- Track and report on key metrics including enquiries, conversions, membership sign‑ups, renewals and income generated.
- Work closely with the Head of Fundraising & Communications to agree prioritiesakeun targets and conversion strategies.
- Collaborate with Fundraising, Comms, Brand, Impact/Data and Programme teams to meet shared
- Provide regular performance updates and identify opportunities to improve conversion, retention and supporter journeys.
- Bonus / OTE
Up to 15% performance‑related bonus, payable based on
- Delivery against AVOCADO Hub membership sales and retention targets.
- Delivery against Friends of The AVOCADO Foundation growth targets.
- Delivery against trading and earned‑income targets.
- Conversion rates, pipeline quality and campaign performance.
- Working Conditions
This is a hybrid role based in the AVOCADO Foundation’s London office as required, and from home.
Regular attendance at meetings is expected.
Evening and occasional weekend work will be required.
The job description may be updated from time to time with other duties and responsibilities to meet the evolving needs of the organisation. It is not intended), z"
The Charity operates an entire shutdown each year in August and December and requires all employees to take annual leave to cover this period.
This period is not in addition to annual leave entitlement, so employees need to retain sufficient annual leave to cover this period.
It is the employee’s responsibility to ensure that sufficient annual leave entitlement remains each year
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Sales & Marketing Officer employer: The AVOCADO Foundation
The AVOCADO Foundation is an exceptional employer that fosters a collaborative and mission-driven work culture, where employees are empowered to make a meaningful impact in the community. With a hybrid working model based in London, staff enjoy flexibility alongside competitive benefits, including a performance-related bonus of up to 15% and opportunities for professional growth within a supportive environment. The Foundation prioritises employee well-being, offering structured time off during August and December, ensuring a healthy work-life balance while contributing to vital fundraising and marketing initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Marketing Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The AVOCADO Foundation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The AVOCADO Foundation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The AVOCADO Foundation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The AVOCADO Foundation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sales & Marketing Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The AVOCADO Foundation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The AVOCADO Foundation:Show us that you’ve done your homework! In your application, briefly mention what you admire about The AVOCADO Foundation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The AVOCADO Foundation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The AVOCADO Foundation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The AVOCADO Foundation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
