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For Companies At a Glance
- Tasks: Drive income growth and engage supporters through innovative marketing campaigns.
- Company: Join The AVOCADO Foundation, a dynamic charity making a real difference.
- Benefits: Enjoy a competitive salary, performance bonuses, and flexible hybrid working.
- Why this job: Be part of a mission-driven team that turns passion into action and impact.
- Qualifications: Experience in sales or marketing with a flair for creativity and engagement.
- Other info: Opportunity for career growth in a supportive and collaborative environment.
The predicted salary is between 28800 - 48000 Ā£ per year.
Permanent contract, fullātime. Location: Hybrid (London / UK). Bonus / OTE: Up to 15% performanceārelated bonus, linked to delivery against agreed sales and conversion targets.
The Role
We are seeking a proactive, deliveryāfocused Sales & Marketing Officer to drive earned income, trading activity, individual giving and AVOCADO Hub membership growth. This role is accountable for delivering clear conversion and revenue targets across: Friends of The AVOCADO Foundation (individual giving). You will turn interest into action, campaigns into income, and audiences into longāterm supporters and members. Targets and priorities will be phased and reviewed quarterly in line with organisational capacity.
Key Responsibilities
- Income Generation ā Delivery, Memberships & Trading
- Deliver against agreed earnedāincome, trading, membership and individual giving targets.
- Drive recruitment, conversion and retention of AVOCADO Hub members, including individuals, founders and organisations.
- Support the development and promotion of trading activity (paid programmes, events, consultancy, digital products and services).
- Manage and progress leads, enquiries and supporter/member journeys to conversion and renewal.
- Maintain accurate pipelines for Hub memberships, Friends supporters, trading opportunities and sales leads within the organisation's CRM or tracking systems, ensuring data quality and GDPR compliance.
- Individual Giving & Supporter Growth (Friends of The AVOCADO Foundation)
- Support recruitment, onboarding and retention of individual donors and Friends members.
- Deliver digital campaigns to grow recurring giving and oneāoff donations.
- Work with Comms and Brand colleagues to develop compelling supporterāfocused messaging and callsātoāaction.
- Track engagement, retention and lifetime value for Friends supporters.
- Marketing & Campaign Delivery
- Deliver marketing activity aligned to income, membership and fundraising targets.
- Promote AVOCADO Hub memberships, programmes, events, trading offers and appeals across digital channels.
- Work closely with the Social & Digital Comms Officer to ensure campaigns are designed to convert, not just engage.
- Audience Growth & Performance Tracking
- Grow and segment priority audiences (members, donors, customers, participants and partners).
- Support email campaigns, landing pages and conversion journeys for memberships, Friends and trading offers.
- Track and report on key metrics including enquiries, conversions, membership signāups, renewals and income generated.
- Work closely with the Head of Fundraising & Communications to agree priorities and conversion strategies.
- Collaborate with Fundraising, Comms, Brand, Impact/Data and Programme teams to meet shared goals.
- Provide regular performance updates and identify opportunities to improve conversion, retention and supporter journeys.
Bonus / OTE
Up to 15% performanceārelated bonus, payable based on:
- Delivery against AVOCADO Hub membership sales and retention targets.
- Delivery against Friends of The AVOCADO Foundation growth targets.
- Delivery against trading and earnedāincome targets.
- Conversion rates, pipeline quality and campaign performance.
Working Conditions
This is a hybrid role based in the AVOCADO Foundation's London office as required, and from home. Regular attendance at meetings is expected. Evening and occasional weekend work will be required.
The job description may be updated from time to time with other duties and responsibilities to meet the evolving needs of the organisation. It is not intended to cover every duty or responsibility.
The Charity operates an entire shutdown each year in August and December and requires all employees to take annual leave to cover this period. This period is not in addition to annual leave entitlement, so employees need to retain sufficient annual leave to cover this period. It is the employee's responsibility to ensure that sufficient annual leave entitlement remains each year.
Sales & Marketing Officer in London employer: The AVOCADO Foundation
Contact Detail:
The AVOCADO Foundation Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Sales & Marketing Officer in London
āØTip Number 1
Get to know the AVOCADO Foundation inside out! Research their mission, values, and recent campaigns. This way, when you chat with them, you can show off your knowledge and passion for what they do.
āØTip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend events where they might be. A friendly chat can go a long way in making you memorable when it comes to hiring decisions.
āØTip Number 3
Prepare for interviews by practising common questions related to sales and marketing. Think about how you can demonstrate your ability to drive income and engage supporters effectively.
āØTip Number 4
Donāt forget to apply through our website! Itās the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Sales & Marketing Officer in London
Some tips for your application š«”
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about driving income and engaging with supporters. Share any relevant experiences that highlight your passion for sales and marketing.
Tailor Your CV: Make sure your CV is tailored to the Sales & Marketing Officer role. Highlight your achievements in income generation, membership growth, and campaign delivery. We love seeing specific examples of how you've met targets or improved conversion rates!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Be sure to connect your skills and experiences directly to the responsibilities outlined in the job description. We appreciate a personal touch, so feel free to share your story!
Apply Through Our Website: We encourage you to apply through our website for a smooth application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, itās super easy to do!
How to prepare for a job interview at The AVOCADO Foundation
āØKnow Your Numbers
As a Sales & Marketing Officer, you'll need to demonstrate your understanding of income generation and conversion metrics. Brush up on key performance indicators related to fundraising and individual giving, and be ready to discuss how you've successfully met or exceeded targets in the past.
āØShowcase Your Campaign Skills
Prepare examples of marketing campaigns you've delivered that resulted in tangible outcomes. Highlight your ability to create compelling messaging and calls-to-action that drive engagement and conversions, as this will be crucial for the role.
āØFamiliarise Yourself with CRM Systems
Since maintaining accurate pipelines and data quality is essential, make sure you understand how CRM systems work. Be prepared to discuss your experience with tracking leads and managing supporter journeys, as well as how you ensure GDPR compliance.
āØEngage with the AVOCADO Foundation's Mission
Research the AVOCADO Foundation and its initiatives thoroughly. Show genuine enthusiasm for their mission and be ready to discuss how your skills can contribute to their goals. This will demonstrate your commitment and alignment with their values.
