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For Companies At a Glance
- Tasks: Lead fundraising strategies and communications to drive income and impact.
- Company: Join The AVOCADO Foundation, a charity fighting economic inequality.
- Benefits: Competitive salary, performance bonus, hybrid work, and annual leave shutdowns.
- Other info: Dynamic role with leadership opportunities and a supportive team culture.
- Why this job: Make a real difference for underrepresented communities while growing your career.
- Qualifications: Experience in fundraising and strategic communications required.
The predicted salary is between 38000 - 40000 £ per year.
Location: Hybrid (London / UK)
Contract: Full-time, Permanent
Salary: £38,000 - £40,000 per annum
Bonus / OTE: Up to 10% annual performance bonus, linked to delivery against agreed income and communications targets
Reports to: Chief Executive Officer
Line manages: Social & Digital Comms Officer; Sales & Marketing Officer; Data & Impact Analyst
About Us
The AVOCADO Foundation is a UK charity that operates in the UK and overseas. We are on a mission to eradicate the economic inequalities experienced by youth, entrepreneurs and non-profit organisations, from underrepresented communities. We envision a world where no one is poor because of the colour of their skin or their ethnicity.
The Role
We are seeking a strategic and delivery-focused Head of Fundraising & Communications to lead income generation and external communications at a pivotal stage of organisational growth. This role has clear accountability for delivering agreed fundraising income targets, alongside responsibility for setting and leading the organisation's communications strategy, brand narrative and stakeholder engagement. You will translate ambition into funded activity, ensuring income, impact and messaging are tightly aligned. This is a hands-on senior leadership role, suited to someone who can both set strategy and deliver results. It is a growth role, with scope to scale in responsibility and remuneration as income performance strengthens.
Key Responsibilities
- Income Generation – Strategy & Target Delivery
- Lead and deliver a multi-year fundraising strategy with clear annual income targets.
- Own responsibility for delivering income from trusts & foundations, corporate partnerships and strategic opportunities.
- Manage and prioritise the funding pipeline to ensure timely, high-quality submissions and strong conversion rates.
- Build, steward and convert relationships with funders and partners into secured, sustainable income.
- Track performance against income targets and report regularly to the CEO and Trustees.
- Communications & Brand Leadership
- Set and deliver the organisation's communications strategy in support of fundraising and growth objectives.
- Ensure all external messaging strengthens credibility, visibility and funder confidence.
- Act as senior editorial lead on campaigns, funding narratives and organisational messaging.
- Campaigns, Marketing & Audience Growth
- Lead integrated fundraising and communications campaigns with defined performance targets.
- Ensure marketing activity directly supports income delivery, engagement and reputation-building.
- Use insight, impact data and performance metrics to refine campaigns and improve results over time.
- Leadership, Impact & Accountability
- Line manage the Sales & Marketing Officer, Social & Digital Comms Officer, and Data & Impact Analyst, setting clear objectives and delivery expectations.
- Ensure high-quality impact data, learning and reporting underpin fundraising, communications and bids.
- Work closely with Finance, Programmes and Operations to ensure income delivery is realistic, evidence-led and aligned to organisational priorities.
- Contribute to SLT decision-making, organisational planning and performance reviews.
- Governance & Standards
- Ensure fundraising and communications activity complies with Charity Commission guidance, data protection requirements and ethical fundraising standards.
Working Conditions
This is a hybrid role based in The AVOCADO Foundation's London office as required, and from home. Regular attendance at meetings is expected. Evening and occasional weekend work will be required.
The job description may be updated from time to time with other duties and responsibilities to meet the evolving needs of the organisation. It is not intended to be rigid or inflexible but should be regarded as providing guidelines within which you are expected to work.
The Charity operates an entire shutdown each year in August and December and requires all employees to take annual leave to cover this period of time. This period is not in addition to annual leave entitlement, so employees need to retain sufficient annual leave to cover this period. It is the employee's responsibility to ensure that sufficient annual leave entitlement remains each year available for this period. Employees who do not have sufficient entitlement remaining should speak to their line manager about other available options.
Probation period: Six months.
Ready to Make an Impact?
Join us in making a huge difference in the lives of underrepresented groups. Take the first step towards an exciting and rewarding career with The AVOCADO Foundation. We can't wait to hear from you!
Join us at The AVOCADO Foundation and become part of a team of #WorldChangers dedicated to creating lasting positive impact.
Head of Fundraising in London employer: The AVOCADO Foundation
Contact Detail:
The AVOCADO Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Fundraising in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fundraising and charity sector. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for the cause! When you get the chance to chat with potential employers, make sure to express why you care about eradicating economic inequalities. Share personal stories or experiences that align with the mission of The AVOCADO Foundation to really stand out.
✨Tip Number 3
Prepare for interviews by researching the organisation thoroughly. Understand their current campaigns, funding strategies, and impact metrics. This will not only help you answer questions but also show that you’re genuinely interested in contributing to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining The AVOCADO Foundation and making a difference.
We think you need these skills to ace Head of Fundraising in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Fundraising role. Highlight your experience in income generation and communications strategy, as these are key aspects of the job. We want to see how your skills align with our mission at The AVOCADO Foundation!
Showcase Your Impact: When detailing your previous roles, focus on the impact you've made. Use specific examples of how you've met fundraising targets or led successful campaigns. We love numbers and stories that demonstrate your ability to drive results!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who is not just strategic but also passionate about eradicating economic inequalities. Share your motivations and why you want to join us at The AVOCADO Foundation!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The AVOCADO Foundation
✨Know Your Numbers
As the Head of Fundraising, you'll need to demonstrate a solid understanding of income generation. Be prepared to discuss specific fundraising targets you've achieved in the past and how you plan to meet the AVOCADO Foundation's goals. Bring data to back up your claims!
✨Craft Your Communication Strategy
Since this role involves leading the communications strategy, think about how you would approach messaging for the foundation. Prepare examples of successful campaigns you've led and be ready to share your vision for enhancing the organisation's brand narrative.
✨Build Relationships
Relationship management is key in fundraising. Come equipped with stories of how you've built and maintained relationships with funders and partners. Highlight your approach to stewarding these connections and converting them into sustainable income.
✨Show Your Leadership Style
You'll be managing a team, so it's important to convey your leadership style. Think about how you set objectives and support your team in achieving them. Be ready to discuss how you foster collaboration and accountability within your team.