At a Glance
- Tasks: Create and manage engaging content across social media platforms like Instagram and TikTok.
- Company: Join a dynamic property brand that values creativity and innovation.
- Benefits: Salary between £30,000 to £35,000, hybrid working, and creative freedom.
- Other info: Opportunity to learn and adapt in a supportive, growth-focused environment.
- Why this job: Influence a growing brand's online presence while experimenting with new ideas.
- Qualifications: Experience in social media management and strong video editing skills.
Great digital marketing doesn't come from simply filling a calendar.
It comes from understanding what stops the scroll, keeps people watching and brings audiences back.
As Content and Social Media Manager at The Avenue, you'll have the freedom to create, test and learn while helping shape the online presence of a growing property brand and its network of partner agents.
This is a hands-on opportunity where you'll be responsible for planning, coordinating and delivering our day-to-day activity across Instagram, Tik Tok, Facebook, Linked In and You Tube.
This is an opportunity to influence how a growing property brand communicates with its audience, using performance data and creative thinking to influence what The Avenue does next.
What’s in it for you
£30,000 to £35,000 salary, depending on experience.
Hybrid and field-based working across the West Midlands.
Genuine ownership of The Avenue's day-to-day channels and creative direction.
Freedom to experiment with new formats, platform features, creative concepts and emerging technology.
The chance to influence both a growing central brand and the performance of its partner agent network.
A culture built around TEST → LEARN → ADAPT → SCALE, where new ideas are encouraged and every test is an opportunity to learn.
Your responsibilities as Content and Social Media Manager
Manage and execute the social media strategy across key platforms, ensuring consistent, engaging and relevant activity.
Own the publishing calendar, schedule and day-to-day activity across key platforms.
Create and edit Reels, Tik Toks, Stories, Shorts and other content, developing strong concepts, hooks and formats.
Test different edits, Trial Reels, platform features and creative approaches, using results to decide what to develop further.
Plan seasonal, reactive and behind-the-scenes property material, working with videographers and other creatives where higher-production support is needed.
Repurpose existing material into multiple assets while monitoring trends, creator culture and emerging opportunities.
Work with partner agents to identify opportunities, review performance and turn audience insights into practical recommendations.
What we’re looking for in a Content and Social Media Manager
Proven experience managing business social media channels, including planning, scheduling, publishing and campaign execution.
Strong working knowledge of Instagram, Tik Tok and short-form video, including hooks, retention and storytelling.
Confident filming and editing skills, supported by a portfolio showing work you've personally created.
Experience interpreting social analytics and turning performance data into clear ideas and recommendations.
Strong copywriting skills and an understanding of how content should adapt across different platforms and audiences.
Practical experience using AI, emerging technology and new platform features to improve creative output.
Property or estate agency knowledge would be useful, but it isn't essential.
The Avenue is more interested in the quality of your work, your understanding of digital platforms and the results you can demonstrate than the sector you've worked in previously.
If you want the freedom to create, experiment and influence what a growing property brand does next, apply online for the Content and Social Media Manager position with your CV and portfolio.
The Avenue would particularly like to see short-form video, accounts you've worked on, campaigns and examples of ideas you've personally helped bring to life
Content and Social Media Manager employer: The Avenue Estate Agents
At The Avenue Estate Agents, we pride ourselves on fostering a supportive and dynamic work environment where our Property Managers can thrive. With a competitive salary, flexible hybrid working options, and a strong emphasis on employee well-being through benefits like Bupa healthcare and additional leave for special occasions, we ensure our team feels valued and empowered. Join us in Sutton Coldfield at this exciting stage of growth, where your expertise will directly influence our expanding lettings division and contribute to meaningful client relationships.
StudySmarter Expert Advice🤫
We think this is how you could land Content and Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Avenue Estate Agents and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Avenue Estate Agents are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Avenue Estate Agents on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Avenue Estate Agents. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content and Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Avenue Estate Agents. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Avenue Estate Agents:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Avenue Estate Agents’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Avenue Estate Agents
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Avenue Estate Agents will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Avenue Estate Agents, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
