At a Glance
- Tasks: Lead talent attraction strategies and enhance employer branding for The AA.
- Company: Join The AA, a trusted name in keeping Britain moving for over a century.
- Benefits: Enjoy 25 days' leave, pension contributions, and exclusive discounts from Day One.
- Other info: Be part of a diverse culture where your voice matters and growth is encouraged.
- Why this job: Shape the future of talent attraction and make a real impact on our workforce.
- Qualifications: Experience in talent attraction, employer branding, and digital marketing required.
The predicted salary is between 50000 - 65000 £ per year.
Location: Basingstoke (Hybrid working, 3 office days per week)
Employment Type: Permanent
Please note: This is a Talent Attraction role focused on employer branding, recruitment marketing and attraction strategy. It is not a traditional Talent Acquisition or end-to-end recruitment role.
Why Join Us?
- Annual bonus, free AA breakdown membership from Day One and access to a wide range of employee discounts
- Shape The AA's talent attraction strategy and help attract diverse, high-quality talent across our businesses
- Strengthen our employer brand, attraction content and sustainable talent pipelines for current and future hiring needs
- Work closely with Talent Acquisition, HR, Marketing and business leaders while building internal attraction expertise over time
This is a chance to shape how The AA attracts, engages and converts the talent we need now and for the future. You will lead the development and delivery of talent attraction activity across The AA, helping us strengthen our employer brand, improve the performance of attraction channels and build sustainable talent pipelines that support workforce plans and business priorities.
Working with Talent Acquisition colleagues, HR, Marketing and business leaders, you will turn insight into clear attraction strategies, campaigns and recommendations. Initially, you will oversee the performance of external attraction partners to make sure activity delivers measurable value and a positive candidate experience. Over time, you will help evaluate how we can build more in-house attraction capability. This role will suit someone who is insight driven, commercially aware, and confident influencing others to improve how we attract talent.
What will I be doing?
- Develop and deliver talent attraction strategies aligned to workforce plans, hiring priorities and business needs
- Champion The AA's Employer Value Proposition across attraction activity, helping candidates understand what makes The AA a great place to work
- Develop employer brand campaigns and attraction content that engage relevant audiences and support priority hiring
- Lead relationships with external attraction agencies and recruitment marketing partners, making sure activity delivers measurable value
- Analyse labour market trends, campaign performance and recruitment data to identify opportunities for improvement
- Produce insight reports and recommendations that help Talent Acquisition colleagues and business leaders make informed attraction decisions
- Partner with Hiring Managers, People Business Partners, Talent Acquisition colleagues and Marketing to support inclusive attraction strategies and an excellent candidate experience
What do I need? You will Bring:
- Experience in talent attraction, employer branding or recruitment marketing, with the ability to develop effective attraction strategies
- Experience managing recruitment marketing, attraction agencies or external attraction partners
- A strong understanding of digital attraction channels and how they can be used to engage different talent audiences
- Confidence using recruitment analytics, labour market insight and campaign performance data to improve outcomes
- Strong stakeholder management and influencing skills, with the ability to work across Talent Acquisition, HR, Marketing and business teams
- Experience developing or embedding an Employee Value Proposition, recruitment CRM platforms or talent communities
- Knowledge of digital marketing and campaign optimisation
- Experience building sustainable talent pipelines across varied business areas
- Strong project management and organisational skills
At The AA, we value the unique perspectives, experiences and ideas that our people bring. We've nurtured a workplace where everyone feels valued, respected and empowered to do their best work. Through our employee communities and inclusion initiatives, we've created opportunities for people to connect, share experiences and influence positive change across the business. This is a place where your voice matters and where you can belong, grow and succeed.
We believe in rewarding our people. That's why we offer a comprehensive benefits package including:
- 25 days' annual leave plus bank holidays, the option to buy additional holiday
- Up to 7% employer pension contribution
- Free AA breakdown membership from Day One with 50% discount for family and friends, discounts on AA products including car and home insurance
- 24/7 GP access and wellbeing support for you and your family
- A wide range of employee discounts, including our popular car salary sacrifice scheme
Talent Attraction Lead - NonVolume employer: The Automobile Association
The Automobile Association is an excellent employer, offering a dynamic work culture in Oldbury where innovation thrives. With a strong focus on employee growth, you will have the opportunity to collaborate with talented teams while enjoying generous benefits such as 25 days of annual leave and a pension scheme, making it a rewarding place to advance your career in data science.
Contact Details:
The Automobile Association Recruitment Team
