At a Glance
- Tasks: Shape and coordinate marketing strategy across a multi-product organisation.
- Company: Join The AA, a leader in customer-focused marketing.
- Benefits: 25 days leave, pension scheme, free breakdown membership, and discounts.
- Other info: Dynamic role with opportunities for professional development and impact.
- Why this job: Influence marketing strategy and drive growth in a collaborative environment.
- Qualifications: Experience in marketing strategy and strong stakeholder influence skills.
The predicted salary is between 56700 - 69300 £ per year.
As Senior Marketing Strategy & Planning Manager, you will shape and coordinate marketing strategy across a multi-product organisation. You'll align priorities with senior leaders to deliver integrated plans that drive growth, strengthen the brand, and improve customer outcomes. You'll operate in a collaborative, matrix environment, championing customer-led decisions and ensuring marketing investment delivers commercial impact. This role offers the chance to influence strategy across Marketing, Product, Digital and Commercial teams and contribute to The AA's growth journey.
Pay / Benefits
- Lead the development and delivery of integrated marketing strategy across multiple business units and products
- Translate commercial priorities into clear, measurable marketing plans aligned with wider business objectives
- Build relationships with senior stakeholders to align priorities and influence decision making in a complex matrix organisation
- Drive annual and quarterly marketing planning, prioritising activity for maximum value
- Leverage customer insight, market trends and performance data to identify opportunities and shape future marketing activity
- Continuously improve marketing planning processes, governance and cross-team collaboration
Tasks
- Experience developing and delivering marketing strategy and planning in a large-scale multi-product environment or with enterprise clients in an agency setting
- Broad marketing background with strong understanding of integrated marketing and channel collaboration for commercial/customer outcomes
- Proven ability to influence senior stakeholders and navigate matrix organisations
- Ability to use customer insight and performance data to shape strategic marketing decisions
- Commercial mindset and track record translating objectives into measurable marketing plans that drive growth
- Strong communication and collaboration skills to simplify complexity and influence at all levels
Key requirements
- 25 days annual leave plus bank holidays
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme with car salary sacrifice and healthcare discounts
- Company funded life assurance
Senior Marketing Strategy & Planning Manager employer: The Automobile Association
The Automobile Association is an excellent employer, offering a dynamic work culture in Oldbury where innovation thrives. With a strong focus on employee growth, you will have the opportunity to collaborate with talented teams while enjoying generous benefits such as 25 days of annual leave and a pension scheme, making it a rewarding place to advance your career in data science.
Contact Details:
The Automobile Association Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Strategy & Planning Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Automobile Association and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Automobile Association are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Automobile Association on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Automobile Association. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Strategy & Planning Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Automobile Association. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Automobile Association:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Automobile Association’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Automobile Association
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Automobile Association will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Automobile Association, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
