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- Tasks: Create engaging web content and editorial articles for the automotive sector.
- Company: Join The AA, a trusted UK brand offering diverse services to millions.
- Benefits: Enjoy 25 days leave, free breakdown membership, discounts, and a supportive work environment.
- Why this job: Be part of a dynamic team that values creativity and customer focus in a hybrid work setting.
- Qualifications: Experience in copywriting or editing within the automotive industry is essential.
- Other info: Diversity is celebrated here; we welcome applicants from all backgrounds.
The predicted salary is between 28800 - 42000 £ per year.
Company description
Location: London – Hybrid – Three Days In Office
Employment Type: Full-Time/Permanent
Salary: Competitive Salary and up-to 10% Bonus
Hours: Monday-Friday
Think the AA is just about roadside assistance? Think again!
As one of the UK\’s most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we\’ve got you covered. Our mission is to keep Britain moving, and we\’re looking for dedicated individuals to join our team. Ready to join us?
#LI-EJ1 #LI-Hybrid
This is the job
As a seasoned copywriter, editor, or content producer with automotive experience, you\’ll set the standard for high-quality, customer-focused web content. Your keen eye for detail will ensure our content is engaging, on-brand, and free from errors. You\’ll simplify technical information and make our services compelling, always keeping our customers in mind.
In this role, you\’ll write and edit content for key P&Ls, including landing pages and editorial articles. Your UX copywriting skills will help create transactional content that converts and is optimised for SEO. You\’ll also produce editorial pieces on automotive news, driver advice, and evergreen guides to support our customers.
You\’ll be responsible for building pages and updating content directly in a CMS, requiring a detail-oriented approach and experience in web publishing.
Day-to-day, you\’ll collaborate with internal teams such as SEO, PR, Developers, and Product to plan and deliver content strategies. You\’ll create content roadmaps, integrate new page templates, and get content approved by stakeholders. Your experience in the automotive market and ability to build effective relationships will be crucial.
What will I be doing?
- Managing and publishing all Roadside and Driving Advice website content, including updates and new content creation
- Updating existing web content on the CMS, such as SEO and Metadata updates, and blog campaign pages
- Creating landing page content using UX copywriting principles to describe product features, breakdown cover USPs, and AA services, ensuring SEO value and conversion
- Collaborating with design teams to create user-focused copy and seamless customer journeys
- Writing editorial articles on driver advice and evergreen guides to support online service and product purchases
- Ensuring content aligns with our brand, tone of voice, and content strategy.
- Optimising content for SEO by working closely with SEO teams and applying SEO principles
- Overseeing the editorial process to deliver high-quality content efficiently.
- Supporting off-site SEO activities with content creation and ideation, working with SEO, PR teams, and external agencies
- Refreshing and creating content to ensure it is accurate, helpful, and supports customer intent and SEO profile
What do I need?
- Experience as a copywriter or editor in the automotive sector
- Understanding of consumer needs and trends in the automotive industry
- Excellent writing skills to produce engaging editorial copy quickly
- Experience in creating revenue-driving ecommerce content using UX copywriting principles, familiar with user journeys, wireframes, and transactional content
- Knowledge of SEO best practices for content creation
- Experience using CMS systems for content publication and comfortable with HTML.
- Ability to tackle briefs and follow brand guidelines, copy decks, and style guides
- Strong grounding in digital content marketing and experience working with PR, Brand, and Compliance teams to get content approved
Additional information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.
We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.
Midweight Copywriter - London employer: The Automobile Association
Contact Detail:
The Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Midweight Copywriter - London
✨Tip Number 1
Familiarise yourself with the automotive industry trends and consumer needs. This knowledge will not only help you in interviews but also demonstrate your passion for the sector, making you a more attractive candidate.
✨Tip Number 2
Showcase your UX copywriting skills by preparing examples of landing pages or content that you've created in the past. Be ready to discuss how these pieces improved user engagement and conversion rates.
✨Tip Number 3
Network with professionals in the automotive and content marketing fields. Attend industry events or join relevant online communities to connect with potential colleagues and learn more about the company culture at The AA.
✨Tip Number 4
Prepare to discuss your experience with CMS systems and SEO best practices during the interview. Being able to articulate your technical skills will show that you're well-equipped for the role and can hit the ground running.
We think you need these skills to ace Midweight Copywriter - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience as a copywriter or editor in the automotive sector. Emphasise your understanding of consumer needs and trends, as well as your ability to create engaging content quickly.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for the automotive industry and your writing skills. Mention specific examples of how you've used UX copywriting principles to create revenue-driving content and how you’ve collaborated with teams to deliver successful content strategies.
Showcase Your SEO Knowledge: Since the role requires knowledge of SEO best practices, include examples of how you've optimised content for search engines in your previous roles. Highlight any experience you have with CMS systems and HTML, as this will be crucial for the position.
Demonstrate Your Attention to Detail: Given the importance of high-quality, error-free content, provide examples of how you've managed editorial processes in the past. Mention any tools or methods you use to ensure accuracy and alignment with brand guidelines.
How to prepare for a job interview at The Automobile Association
✨Showcase Your Automotive Knowledge
Make sure to highlight your experience in the automotive sector during the interview. Be prepared to discuss current trends and consumer needs, as this will demonstrate your understanding of the industry and how it relates to the role.
✨Demonstrate Your Copywriting Skills
Bring examples of your previous work that showcase your writing abilities, particularly in creating engaging and SEO-optimised content. This could include landing pages, editorial articles, or any other relevant pieces that reflect your style and expertise.
✨Familiarise Yourself with UX Principles
Since the role involves UX copywriting, be ready to discuss how you approach user journeys and transactional content. Understanding how to create compelling copy that drives conversions will be key, so think of examples where you've successfully applied these principles.
✨Prepare for Collaboration Questions
The position requires working closely with various teams like SEO, PR, and design. Prepare to discuss your experience collaborating with different departments and how you ensure that content aligns with brand guidelines and strategies.
