Experteer Overview As Senior Marketing Strategy & Planning Manager, you will shape and coordinate marketing strategy across a multi-product organisation. You'll align priorities with senior leaders to deliver integrated plans that drive growth, strengthen the brand, and improve customer outcomes. You'll operate in a collaborative, matrix environment, championing customer-led decisions and ensuring marketing investment delivers commercial impact. This role offers the chance to influence strategy across Marketing, Product, Digital and Commercial teams and contribute to The AA's growth journey. Pay / Benefits
- Lead the development and delivery of integrated marketing strategy across multiple business units and products Translate commercial priorities into clear, measurable marketing plans aligned with wider business objectives Build relationships with senior stakeholders to align priorities and influence decision making in a complex matrix organisation Drive annual and quarterly marketing planning, prioritising activity for maximum value Leverage customer insight, market trends and performance data to identify opportunities and shape future marketing activity Continuously improve marketing planning processes, governance and cross-team collaboration Tasks Experience developing and delivering marketing strategy and planning in a large-scale multi-product environment or with enterprise clients in an agency setting Broad marketing background with strong understanding of integrated marketing and channel collaboration for commercial/customer outcomes Proven ability to influence senior stakeholders and navigate matrix organisations Ability to use customer insight and performance data to shape strategic marketing decisions Commercial mindset and track record translating objectives into measurable marketing plans that drive growth Strong communication and collaboration skills to simplify complexity and influence at all levels Key requirements 25 days aaa
- Day leave plus bank holidays
- Worksave pension scheme with up to 7% employer contribution Free AA breakdown membership from Day 1 plus 50% discount for family and friends Discounts on AA products including car and home insurance Employee discount scheme with car salary sacrifice and healthcare discounts Company funded life assurance
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Senior Marketing Strategy & Planning Manager in London employer: The Automobile Association
The Automobile Association is an excellent employer, offering a dynamic work culture in Oldbury where innovation thrives. With a strong focus on employee growth, you will have the opportunity to collaborate with talented teams while enjoying generous benefits such as 25 days of annual leave and a pension scheme, making it a rewarding place to advance your career in data science.
Contact Details:
The Automobile Association Recruitment Team
