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- Tasks: Drive mobile app engagement and create exciting content for millions of users.
- Company: Join The AA, the UK's leading motoring organisation with a rich history.
- Benefits: Enjoy 25 days annual leave, an annual bonus, and hybrid working.
- Why this job: Be part of a dynamic team shaping the future of mobile engagement.
- Qualifications: Experience in marketing or customer engagement, especially with mobile apps.
- Other info: Collaborative environment with opportunities for creativity and growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (hybrid working 3 office days per week)
Employment Type: Permanent, full time
Additional Benefits: Annual Bonus
Think the AA is just about roadside assistance? Think again. For over a century, we’ve been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Mobile App Engagement Manager means you’ll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
This is the job: We’re investing heavily in our mobile app and are looking for a Mobile App Engagement Manager to help create meaningful, engaging experiences for millions of our AA members. You’ll sit within our Mobile App & Engagement product team, shaping how customers interact with the app through compelling content, timely communications and creative campaigns. Working closely with product, marketing and wider business teams, you’ll help grow engagement, adoption and loyalty across our digital ecosystem.
This is a great opportunity for someone with a strong marketing or customer engagement foundation, a creative mindset, and hands-on experience working with mobile apps.
What will I be doing?
- Develop and deliver the strategy to grow mobile app engagement, increasing both usage and adoption
- Create and optimise engaging written and video content, including in-app messaging and push notifications
- Partner with Product Owners to align content with new features, updates and releases
- Collaborate across digital, marketing and business teams to promote the app within wider campaigns
- Use data and insight to measure performance, test ideas and continuously improve engagement
- Support the development of new propositions through insight, competitor analysis and creative ideation
What do I need?
- Experience working in marketing, digital or customer engagement roles, with key experience with mobile app environments
- A naturally creative approach, with the confidence to generate ideas and experiment with new content formats
- Practical experience creating or managing digital content that drives customer action
- Comfort working with data and analytics tools to track performance and inform decisions
- Strong stakeholder management skills, with the ability to collaborate at pace across teams
- An organised, proactive mindset, able to balance priorities and take ownership of delivery
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including: 25 days annual leave plus
Mobile App Engagement Manager - NonVolume in London employer: The Automobile Association
Contact Detail:
The Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile App Engagement Manager - NonVolume in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at The AA. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring examples of your past work or ideas for engaging app content. This will demonstrate your hands-on experience and innovative mindset.
✨Tip Number 3
Be data-savvy! Brush up on how to use analytics tools to track performance. During interviews, share how you've used data to drive engagement in previous roles – it’ll show you’re results-oriented and ready to make an impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of The AA's exciting journey.
We think you need these skills to ace Mobile App Engagement Manager - NonVolume in London
Some tips for your application 🫡
Show Your Passion for Mobile Apps: When you're writing your application, let your enthusiasm for mobile apps shine through! Share any personal experiences or projects that highlight your creativity and engagement strategies. We want to see how you can bring that passion to our team!
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your marketing background and any hands-on experience with mobile apps. This shows us you’ve done your homework and are genuinely interested in the role.
Be Data-Driven: Since we love using data to inform decisions, don’t forget to mention any experience you have with analytics tools. Share examples of how you've used data to improve engagement or drive customer action. This will help us see your analytical side!
Keep It Clear and Concise: While we appreciate creativity, make sure your application is easy to read and straight to the point. Use clear language and structure your content well. A well-organised application reflects your ability to communicate effectively, which is key for this role!
How to prepare for a job interview at The Automobile Association
✨Know Your Stuff
Before the interview, dive deep into the AA's mobile app and its features. Familiarise yourself with their current engagement strategies and think about how you can contribute to enhancing them. This shows your genuine interest and helps you speak confidently about how you can add value.
✨Show Off Your Creativity
Since the role requires a creative mindset, come prepared with examples of past projects where you've successfully engaged users through innovative content. Whether it's in-app messaging or video content, be ready to discuss your thought process and the results achieved.
✨Data is Your Best Friend
Brush up on your data analysis skills! Be prepared to discuss how you've used data to drive decisions in previous roles. Think of specific metrics you've tracked and how they influenced your strategies. This will demonstrate your analytical mindset and ability to improve engagement.
✨Collaboration is Key
The role involves working closely with various teams, so highlight your experience in stakeholder management. Share examples of how you've successfully collaborated across departments to achieve common goals. This will show that you're not just a lone wolf but a team player who can drive results together.
