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- Tasks: Drive mobile app engagement and create exciting content for millions of users.
- Company: Join The AA, a leading motoring organisation with a rich history.
- Benefits: Enjoy 25 days annual leave, an annual bonus, and hybrid working.
- Why this job: Be part of a dynamic team shaping the future of mobile engagement.
- Qualifications: Experience in marketing or customer engagement, especially with mobile apps.
- Other info: Collaborative environment with opportunities for creativity and growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (hybrid working 3 office days per week)
Employment Type: Permanent, full time
Additional Benefits: Annual Bonus
Think the AA is just about roadside assistance? Think again. For over a century, we’ve been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us means you’ll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
This is the job: We’re investing heavily in our mobile app and are looking for a Mobile App Engagement Manager to help create meaningful, engaging experiences for millions of our AA members. You’ll sit within our Mobile App & Engagement product team, shaping how customers interact with the app through compelling content, timely communications and creative campaigns. Working closely with product, marketing and wider business teams, you’ll help grow engagement, adoption and loyalty across our digital ecosystem.
This is a great opportunity for someone with a strong marketing or customer engagement foundation, a creative mindset, and hands-on experience working with mobile apps.
What will I be doing?
- Develop and deliver the strategy to grow mobile app engagement, increasing both usage and adoption
- Create and optimise engaging written and video content, including in-app messaging and push notifications
- Partner with Product Owners to align content with new features, updates and releases
- Collaborate across digital, marketing and business teams to promote the app within wider campaigns
- Use data and insight to measure performance, test ideas and continuously improve engagement
- Support the development of new propositions through insight, competitor analysis and creative ideation
What do I need?
- Experience working in marketing, digital or customer engagement roles, with key experience with mobile app environments
- A naturally creative approach, with the confidence to generate ideas and experiment with new content formats
- Practical experience creating or managing digital content that drives customer action
- Comfort working with data and analytics tools to track performance and inform decisions
- Strong stakeholder management skills, with the ability to collaborate at pace across teams
- An organised, proactive mindset, able to balance priorities and take ownership of delivery
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including: 25 days annual leave plus
Mobile App Engagement Manager in London employer: The Automobile Association
Contact Detail:
The Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile App Engagement Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially the mobile app, so you can show how your skills align with their goals. We want to see your passion!
✨Tip Number 3
Showcase your creativity! Bring examples of your previous work, especially any engaging content you've created for mobile apps. This is your chance to shine and demonstrate how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our exciting journey at The AA.
We think you need these skills to ace Mobile App Engagement Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Mobile App Engagement Manager role. Highlight your experience in marketing and customer engagement, especially with mobile apps, to show us you’re the perfect fit!
Show Off Your Creativity: We love a creative mindset! Include examples of engaging content you've created or campaigns you've worked on. This is your chance to shine and demonstrate how you can bring fresh ideas to our app.
Use Data to Your Advantage: Don’t forget to mention your experience with data and analytics tools. We want to see how you’ve used insights to drive performance and improve engagement in past roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at The Automobile Association
✨Know Your Stuff
Before the interview, dive deep into The AA's mobile app and its features. Familiarise yourself with their current engagement strategies and think about how you can enhance them. This shows your genuine interest and gives you a solid foundation to discuss your ideas.
✨Showcase Your Creativity
Prepare examples of past projects where you've successfully created engaging content for mobile apps. Whether it's in-app messaging or push notifications, be ready to share your thought process and the results. This will highlight your creative mindset and hands-on experience.
✨Data is Your Best Friend
Brush up on your data analytics skills! Be prepared to discuss how you've used data to drive decisions in previous roles. Think of specific metrics you've tracked and how they influenced your strategies. This will demonstrate your comfort with data and its importance in driving engagement.
✨Collaboration is Key
The role involves working closely with various teams, so be ready to talk about your stakeholder management skills. Share examples of how you've collaborated across departments to achieve a common goal. This will show that you can work at pace and balance priorities effectively.
