Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and execute a Group-wide SEO strategy to drive organic growth and visibility.
- Company: Join The AA, the UK's leading motoring organisation, evolving beyond roadside assistance.
- Benefits: Enjoy 25 days annual leave, pension contributions, and discounts on AA products.
- Why this job: Be a key player in shaping SEO strategies in an innovative, hybrid work environment.
- Qualifications: Proven SEO expertise, leadership skills, and strong stakeholder engagement experience required.
- Other info: Diverse learning opportunities and a commitment to inclusivity await you at The AA.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (hybrid working 3 office days per week)
Employment Type: 6 Month Fixed Term Contract (FTC)
Think the AA is just about roadside assistance? Think again. For over a century, we’ve been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as an Interim Group Head of SEO means you’ll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
This is the job: We’re looking for a strategic SEO leader to shape and deliver our Group-wide Organic Search strategy spanning both traditional SEO and emerging Language Engine Optimisation (LEO). You’ll lead a high-performing in-house team and agency partners to drive visibility, performance, and revenue across multiple business units, covering technical, content, and offsite SEO. Reporting to the Director of Digital Marketing, you’ll collaborate with cross-functional teams and senior stakeholders to embed SEO best practices and align organic initiatives with commercial goals. With a strong commercial mindset and a passion for innovation, you’ll balance strategic planning with hands-on delivery using data to drive performance and future-proof our presence in an evolving AI-driven search landscape.
What will I be doing?
- Lead the development and execution of a Group-wide SEO and Language Engine Optimisation (LEO) strategy across technical, content, and offsite pillars to drive organic growth and visibility.
- Manage and mentor a high-performing SEO team and agency partners, fostering innovation, continuous improvement, and alignment with business goals.
- Collaborate cross-functionally with Product, PR, Digital, and Commercial teams to embed SEO best practices and support trading objectives across multiple business units.
- Engage and influence senior stakeholders, including C-suite and executive leadership, to ensure SEO initiatives are understood, prioritised, and integrated into wider digital strategies.
- Monitor industry trends, algorithm updates, and AI search evolution, translating insights into actionable strategies that future-proof organic performance.
- Oversee performance reporting, testing frameworks, and budget planning, ensuring data-led decision-making and maximised return on investment.
What do I need?
- Comprehensive SEO expertise across strategy, technical, and content optimisation, with a proven track record of delivering impactful organic growth.
- Leadership in in-house SEO environments, ideally with experience scaling teams and building high-performing functions; agency experience also valued.
- Strong stakeholder engagement skills, with the ability to influence and collaborate effectively across cross-functional teams and senior leadership, including C-suite.
- Experience in regulated industries, with a solid understanding of compliance, governance, and digital marketing best practices.
- Commercially minded and analytically driven, with the ability to translate data into actionable insights and align SEO with broader business objectives.
- Inclusive and innovative leadership style, with a passion for continuous improvement, customer experience, and fostering a collaborative team culture.
Additional information: We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more! We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
Interim Group Head of SEO - NonVolume in London employer: The Automobile Association
Contact Detail:
The Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Group Head of SEO - NonVolume in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the SEO world, attend industry events, and engage with professionals on LinkedIn. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This could be a blog, a website, or even a detailed analysis of a successful campaign. It’s a great way to demonstrate your capabilities beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its SEO strategies. Be ready to discuss how you can contribute to their goals, especially in areas like Language Engine Optimisation. Tailor your pitch to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm. Plus, it’s a great way to get noticed by our hiring team!
We think you need these skills to ace Interim Group Head of SEO - NonVolume in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Interim Group Head of SEO role. Highlight your SEO expertise and leadership experience, showing how you can drive organic growth and visibility for The AA.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've delivered impactful results in previous roles. Use data to back up your claims and demonstrate your commercial mindset.
Engage with Our Values: Familiarise yourself with The AA's values and culture. In your application, reflect on how your inclusive and innovative leadership style aligns with our commitment to diversity and collaboration.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and you’ll find all the details you need to make your submission stand out!
How to prepare for a job interview at The Automobile Association
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge, especially around both traditional SEO and Language Engine Optimisation (LEO). Be ready to discuss specific strategies you've implemented in the past and how they drove organic growth. This will show that you're not just familiar with the concepts but have practical experience.
✨Showcase Your Leadership Skills
As an Interim Group Head of SEO, you'll need to lead a high-performing team. Prepare examples of how you've successfully managed teams in the past, focusing on mentoring and fostering innovation. Highlight any experiences where you've influenced cross-functional teams or engaged with senior stakeholders.
✨Align with Business Goals
Understand the commercial objectives of the company and be ready to discuss how your SEO strategies can align with these goals. Think about how you can translate data into actionable insights that support trading objectives across multiple business units.
✨Stay Ahead of Industry Trends
Familiarise yourself with the latest trends in SEO and AI-driven search evolution. Be prepared to discuss how you've adapted to changes in the industry and how you plan to future-proof the company's organic performance. This shows that you're proactive and forward-thinking.
