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- Tasks: Lead and execute innovative SEO strategies to drive organic growth and visibility.
- Company: Join The AA, a leading motoring organisation with a century of evolution.
- Benefits: Enjoy 25 days annual leave, hybrid working, and a supportive team culture.
- Why this job: Be a key player in shaping the future of SEO in an exciting industry.
- Qualifications: Proven SEO expertise, leadership skills, and a passion for innovation.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 48000 - 72000 £ per year.
Location: London (hybrid working 3 office days per week)
Employment Type: 6 Month Fixed Term Contract (FTC)
Think the AA is just about roadside assistance? Think again. For over a century, we’ve been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us means you’ll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
This is the job: We’re looking for a strategic SEO leader to shape and deliver our Group-wide Organic Search strategy spanning both traditional SEO and emerging Language Engine Optimisation (LEO). You’ll lead a high-performing in-house team and agency partners to drive visibility, performance, and revenue across multiple business units, covering technical, content, and offsite SEO.
Reporting to the Director of Digital Marketing, you’ll collaborate with cross-functional teams and senior stakeholders to embed SEO best practices and align organic initiatives with commercial goals. With a strong commercial mindset and a passion for innovation, you’ll balance strategic planning with hands-on delivery using data to drive performance and future-proof our presence in an evolving AI-driven search landscape.
What will I be doing?
- Lead the development and execution of a Group-wide SEO and Language Engine Optimisation (LEO) strategy across technical, content, and offsite pillars to drive organic growth and visibility.
- Manage and mentor a high-performing SEO team and agency partners, fostering innovation, continuous improvement, and alignment with business goals.
- Collaborate cross-functionally with Product, PR, Digital, and Commercial teams to embed SEO best practices and support trading objectives across multiple business units.
- Engage and influence senior stakeholders, including C-suite and executive leadership, to ensure SEO initiatives are understood, prioritised, and integrated into wider digital strategies.
- Monitor industry trends, algorithm updates, and AI search evolution, translating insights into actionable strategies that future-proof organic performance.
- Oversee performance reporting, testing frameworks, and budget planning, ensuring data-led decision-making and maximised return on investment.
What do I need?
- Comprehensive SEO expertise across strategy, technical, and content optimisation, with a proven track record of delivering impactful organic growth.
- Leadership in in-house SEO environments, ideally with experience scaling teams and building high-performing functions; agency experience also valued.
- Strong stakeholder engagement skills, with the ability to influence and collaborate effectively across cross-functional teams and senior leadership, including C-suite.
- Experience in regulated industries, with a solid understanding of compliance, governance, and digital marketing best practices.
- Commercially minded and analytically driven, with the ability to translate data into actionable insights and align SEO with broader business objectives.
- Inclusive and innovative leadership style, with a passion for continuous improvement, customer experience, and fostering a collaborative team culture.
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including: 25 days annual leave plus
Interim Group Head of SEO in London employer: The Automobile Association
Contact Detail:
The Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Group Head of SEO in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in SEO. This will help you tailor your answers and show you're genuinely interested in joining their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you get comfortable with common questions and refine your pitch about how you can drive organic growth for the company.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about wanting to be part of our exciting journey at The AA.
We think you need these skills to ace Interim Group Head of SEO in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Interim Group Head of SEO. Highlight your SEO expertise, leadership experience, and any relevant achievements that align with the job description. We want to see how you can drive organic growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share your passion for SEO and innovation, and how you plan to lead our team to success. Remember, we love a good story!
Showcase Your Data Skills: Since this role involves data-driven decision-making, make sure to showcase your analytical skills. Mention specific tools or methodologies you've used to drive performance in previous roles. We’re all about using data to future-proof our strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Let’s get started on this exciting journey together!
How to prepare for a job interview at The Automobile Association
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge, especially around both traditional SEO and Language Engine Optimisation (LEO). Be ready to discuss specific strategies you've implemented in the past and how they drove organic growth. This role is all about demonstrating your expertise, so come prepared with examples!
✨Showcase Your Leadership Skills
As an Interim Group Head of SEO, you'll be leading a team. Think about your leadership style and be ready to share how you've managed and mentored teams before. Highlight any experiences where you fostered innovation or improved team performance, as this will resonate well with the interviewers.
✨Engage with Stakeholders
This position requires strong stakeholder engagement skills. Prepare to discuss how you've influenced senior stakeholders in previous roles. Bring examples of how you've collaborated with cross-functional teams to align SEO initiatives with broader business goals, as this will show your ability to integrate into their existing structure.
✨Stay Ahead of Trends
The SEO landscape is always changing, especially with AI advancements. Be ready to talk about recent industry trends or algorithm updates that you've monitored and how you've adapted strategies accordingly. Showing that you're proactive about staying informed will demonstrate your commitment to future-proofing their SEO efforts.
