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- Tasks: Support marketing decisions with financial analysis and reporting on a £40m budget.
- Company: Join a dynamic Consumer Finance team in a leading company.
- Benefits: Enjoy 25 days annual leave, competitive salary, and professional growth opportunities.
- Other info: Collaborative environment with opportunities to learn and develop your career.
- Why this job: Make an impact by driving marketing performance and business results.
- Qualifications: Graduate-level education in Finance or related field; analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
We're looking for a Finance Analyst to join our Consumer Finance team, partnering with our B2C Marketing & Acquisition division. You'll play a key role in supporting commercial decision‑making, providing financial insight, and helping shape marketing performance across a £40m annual budget. Working closely with both Finance and Marketing teams, you'll help drive a deeper understanding of trading performance, marketing effectiveness and business results supporting the delivery of key growth and EBITDA targets.
Responsibilities
- Supporting the Acquisition Marketing team with financial analysis, reporting and budgeting across a £40m marketing spend
- Building strong relationships with Marketing, Digital and Finance teams to provide insight into business and campaign performance
- Producing monthly reports and performance packs, highlighting trends, variances and key commercial insights
- Assisting with budgeting and forecasting for marketing spend, sales volumes and trading performance
- Analyzing marketing effectiveness through metrics such as ROI, CPA and customer value to support smarter decision‑making
- Monitoring and tracking marketing spend, ensuring accurate reporting and financial control throughout the month
- Contributing to weekly trading meetings by preparing KPIs, commentary and performance analysis
- Supporting month‑end activities including accruals, prepayments and balance sheet reviews alongside the wider Finance team
- Helping develop business cases and commercial analysis for pricing, promotions and new initiatives
- Improving financial models, reporting processes and forecasting tools to support better business performance and decision‑making
Qualifications
- Graduate‑level education, ideally within Finance, Accounting, Economics or a related subject
- Experience within a Finance, Accounting or Analyst role, either through work experience or a placement year
- Working towards ACCA, CIMA or an equivalent accounting qualification would be beneficial
- Strong numerical and analytical skills with a commercial mindset
- Good Excel skills, with an interest in tools such as Power BI, Power Query, SQL or data visualisation
- Confidence building relationships and working collaboratively with a range of stakeholders
- Ability to manage priorities and work effectively in a fast‑paced environment
- Curiosity and a willingness to challenge, learn and continuously improve
- Strong attention to detail with a focus on accuracy and quality
- Positive, ambitious and eager to develop within a commercial finance environment
Benefits: 25 days annual leave plus
Finance Analyst - Marketing employer: The Automobile Association
Contact Detail:
The Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Finance Analyst - Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the finance and marketing sectors on LinkedIn. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Show us you understand their business and how you can contribute to their £40m budget!
✨Tip Number 3
Practice your financial analysis skills with real-world examples. Be ready to discuss how you've used metrics like ROI and CPA in past experiences to impress us during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Finance Analyst - Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Finance Analyst role. Highlight your experience with financial analysis, budgeting, and any relevant tools like Excel or Power BI. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about the role and how you can contribute to our Consumer Finance team. Be sure to mention your analytical skills and any experience with marketing budgets.
Showcase Your Analytical Skills: In your application, don’t shy away from showcasing your numerical and analytical prowess. Share specific examples of how you've used data to drive decisions or improve processes in previous roles. We love a good success story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get all the updates directly from us. Plus, it’s super easy!
How to prepare for a job interview at The Automobile Association
✨Know Your Numbers
As a Finance Analyst, you'll be dealing with a lot of data. Brush up on your financial metrics like ROI, CPA, and customer value before the interview. Be ready to discuss how you've used these metrics in past roles or projects.
✨Build Relationships
This role requires collaboration with various teams. Think about examples where you've successfully built relationships in previous positions. Be prepared to share how you can foster strong connections with Marketing and Finance teams.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of reports or analyses you've created that highlight trends and insights. This will show your potential employer that you can provide valuable financial insight.
✨Excel at Excel
Since good Excel skills are crucial for this role, make sure you're comfortable discussing your experience with Excel and any other tools like Power BI or SQL. If you have specific examples of how you've used these tools to improve processes, share them!