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- Tasks: Create and manage engaging web content for automotive services, ensuring it's customer-focused and SEO-optimised.
- Company: Join The AA, a trusted UK brand offering diverse services beyond roadside assistance.
- Benefits: Enjoy 25 days leave, free breakdown membership, discounts, and a supportive work environment.
- Why this job: Be part of a dynamic team that values creativity and collaboration in a fast-paced industry.
- Qualifications: Experience in automotive copywriting, strong writing skills, and knowledge of SEO best practices required.
- Other info: Diversity is celebrated here; we welcome applicants from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Company description
Location: London – Hybrid – Three Days In Office
Salary: Competitive Salary and up-to 10% Bonus
Employment Type: Full-Time/Permanent
Hours: Monday-Friday
Think the AA is just about roadside assistance? Think again!
As one of the UK\\\\\\\’s most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we\\\\\\\’ve got you covered. Our mission is to keep Britain moving, and we\\\\\\\’re looking for dedicated individuals to join our team. Ready to join us?
#LI-EJ1 #LI-Hybrid
This is the job
As a seasoned copywriter, editor, or content producer with automotive experience, you\\\\\\\’ll set the standard for high-quality, customer-focused web content. Your keen eye for detail will ensure our content is engaging, on-brand, and free from errors. You\\\\\\\’ll simplify technical information and make our services compelling, always keeping our customers in mind.
In this role, you\\\\\\\’ll write and edit content for key P&Ls, including landing pages and editorial articles. Your UX copywriting skills will help create transactional content that converts and is optimised for SEO. You\\\\\\\’ll also produce editorial pieces on automotive news, driver advice, and evergreen guides to support our customers.
You\\\\\\\’ll be responsible for building pages and updating content directly in a CMS, requiring a detail-oriented approach and experience in web publishing.
Day-to-day, you\\\\\\\’ll collaborate with internal teams such as SEO, PR, Developers, and Product to plan and deliver content strategies. You\\\\\\\’ll create content roadmaps, integrate new page templates, and get content approved by stakeholders. Your experience in the automotive market and ability to build effective relationships will be crucial.
What will I be doing?
- Managing and publishing all Roadside and Driving Advice website content, including updates and new content creation.
- Updating existing web content on the CMS, such as SEO and Metadata updates, and blog campaign pages.
- Creating landing page content using UX copywriting principles to describe product features, breakdown cover USPs, and AA services, ensuring SEO value and conversion.
- Collaborating with design teams to create user-focused copy and seamless customer journeys.
- Writing editorial articles on driver advice and evergreen guides to support online service and product purchases.
- Ensuring content aligns with our brand, tone of voice, and content strategy.
- Optimising content for SEO by working closely with SEO teams and applying SEO principles.
- Overseeing the editorial process to deliver high-quality content efficiently.
- Supporting off-site SEO activities with content creation and ideation, working with SEO, PR teams, and external agencies.
- Refreshing and create content to ensure it is accurate, helpful, and supports customer intent and SEO profile.
What do I need?
- Experience as a copywriter or editor in the automotive sector.
- Understanding of consumer needs and trends in the automotive industry.
- Excellent writing skills to produce engaging editorial copy quickly.
- Experience in creating revenue-driving ecommerce content using UX copywriting principles, familiar with user journeys, wireframes, and transactional content.
- Knowledge of SEO best practices for content creation.
- Experience using CMS systems for content publication and comfortable with HTML.
- Ability to tackle briefs and follow brand guidelines, copy decks, and style guides.
Strong grounding in digital content marketing and experience working with PR, Brand, and Compliance teams to get content approved
Additional information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.
We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.
Digital Content Editor - London employer: The Automobile Association
Contact Detail:
The Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Editor - London
✨Tip Number 1
Familiarise yourself with the automotive industry trends and consumer needs. This knowledge will not only help you in interviews but also demonstrate your passion for the sector, making you a more appealing candidate.
✨Tip Number 2
Showcase your experience with CMS systems and SEO best practices during networking opportunities. Engaging with professionals in the field can lead to valuable connections and insights that may help you stand out in the application process.
✨Tip Number 3
Prepare to discuss specific examples of your previous work in digital content creation, especially any projects related to UX copywriting or editorial content. Being able to articulate your contributions will highlight your suitability for the role.
✨Tip Number 4
Connect with current employees at The AA on platforms like LinkedIn. Engaging with them can provide insider information about the company culture and expectations, which can be incredibly beneficial during your interview.
We think you need these skills to ace Digital Content Editor - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience as a copywriter or editor in the automotive sector. Emphasise your understanding of consumer needs and trends, as well as your ability to produce engaging editorial copy quickly.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for digital content and the automotive industry. Mention specific examples of how you've used UX copywriting principles to create revenue-driving content and how you’ve collaborated with teams to deliver successful content strategies.
Showcase Your SEO Knowledge: Demonstrate your knowledge of SEO best practices in your application. Include examples of how you've optimised content for search engines and worked closely with SEO teams to enhance content visibility.
Highlight CMS Experience: Since the role requires experience with CMS systems, make sure to detail your familiarity with content publication and any technical skills, such as HTML, that you possess. This will show that you're ready to manage and publish web content effectively.
How to prepare for a job interview at The Automobile Association
✨Showcase Your Automotive Knowledge
Make sure to highlight your experience in the automotive sector during the interview. Be prepared to discuss current trends and consumer needs, as this will demonstrate your understanding of the industry and how it relates to the role.
✨Demonstrate Your Copywriting Skills
Bring examples of your previous work that showcase your writing and editing abilities. Focus on pieces that reflect your capability to create engaging, SEO-optimised content, especially in a digital context.
✨Familiarise Yourself with CMS and SEO
Since the role involves managing content through a CMS, brush up on your technical skills related to web publishing. Be ready to discuss your experience with HTML and SEO best practices, as these are crucial for the position.
✨Prepare for Collaborative Scenarios
The job requires working closely with various teams like SEO, PR, and design. Think of examples from your past experiences where you successfully collaborated with others to achieve a common goal, and be ready to share those stories.