Digital Content Designer - Cardiff

Company description Location: Cardiff (hybrid working 2 office days per week) n Employment Type: Permanent, full time n Additional Benefits: Annual Bonus n Think the AA is just about roadside assistance? Think again. n For over a century, we\\\\\\\’ve been evolving and adapting. Today, as the nation\\\\\\\’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Digital Content Designer means you\\\\\\\’ll play a crucial role in our success and be part of this exciting motoring journey. n Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change. n #LI-Hybrid This is the job Are you a passionate and creative content professional looking to make a significant impact? n Join our dynamic team at AA Driving School as a Digital Content Designer. Reporting directly to the Digital Content Lead, you will be at the forefront of transforming our digital customer journeys. This is a fantastic opportunity to work with one of Britain’s most trusted brands and be involved in defining its digital future. What will I be doing? n Content Ownership: Manage the build and publication of all AA and BSM Driving School website content. This includes making improvement recommendations, updating existing content, and collaborating with relevant departments on new content. n Content Management: Execute updates to web content on the relevant CMS, including regulatory updates, pricing changes, service messaging, and campaign pages. n Collaboration: Work closely with the wider design team, including UI/UX designers, to create user-focused copy and seamless customer journeys. n Content Strategy: Collaborate with Group SEO and Driving School Marketing to execute the content strategy, ensuring all copy is user-focused and compliant with legal and regulatory requirements. n User Research: Conduct user research to inform content decisions and improve user experience. n Brand Guardian: Ensure all content accurately represents our brand, writing in line with our tone of voice and content strategy. n Industry Best Practices: Stay updated with industry best practices and bring innovative ideas to enhance content performance. n Compliance: Ensure all web content complies with copyright, GDPR, Consumer Duty, and FCA regulations. n What do I need? n Experience: Previous experience as a web editor/designer with a demonstrable portfolio. Skilled in writing high-quality, engaging copy that’s mobile-first and optimised for SEO content within a B2C environment. n Technical Skills: Familiarity with CMS systems like Sitecore, Contentful, and WordPress. Proficient in MS Office, Adobe and Figma. n Communication: Excellent editing and proofreading skills. Strong influencer with the ability to build effective working relationships across Group and Business areas. n Customer-Centric: Passionate about building best-in-class customer experiences with a positive can-do attitude. n Organisational Skills: Strong organisational skills with meticulous attention to detail. Comfortable managing multiple projects. n Analytical: Results-focused with a strategic approach to work, appreciating how data and insight should influence copy. n Additional information We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including: n n 25 days annual leave plus bank holidays + holiday buying scheme n Worksave pension scheme with up to 7% employer contribution n Free AA breakdown membership from Day 1 plus 50% discount for family and friends n Discounts on AA products including car and home insurance n Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more n Company funded life assurance n Diverse learning and development opportunities to support you to progress in your career n Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family n n Plus, so much more! n We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change. n #LI-HH