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- Tasks: Join us to implement digital analytics tagging for web and app, ensuring accurate data capture.
- Company: The AA is the UK's leading motoring organisation, offering diverse products and services.
- Benefits: Enjoy 25 days leave, hybrid working, annual bonuses, and discounts on insurance and healthcare.
- Why this job: Be part of a dynamic team driving innovation in a supportive and diverse culture.
- Qualifications: Strong experience in tag management, JavaScript, and Google Analytics required.
- Other info: Work in a hybrid model with opportunities for career progression and personal development.
The predicted salary is between 28800 - 43200 £ per year.
Location: London (hybrid working 3 office days per week)
Employment Type: Permanent, full time
Additional Benefits: Annual Bonus
Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. As we continue to expand, diversify, and modernise, joining us as a Digital Analytics Tagging & Implementation Specialist means you'll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation.
This is the job:
Joining the AA as our Digital Analytics Tagging & Implementation Specialist, you will be responsible for providing crucial tagging and implementation to enable effective report and data analysis for web and app. You will collaborate closely with key stakeholders to deliver end-to-end tagging from providing briefs to developers for data layer updates, implementing tags and conducting testing to ensure data captured is accurate.
- Ensure tagging and implementation across all existing and new products.
- Collaborate with product scrum and development teams for web and app.
- Enhance data collection using JavaScript.
- Drive efficiencies in tags and pixels by monitoring data quality and resolving issues.
- Maintain documentation on tagging and datalayer, ensuring compliance with regulatory standards and best practices.
- Proficient in tagging, implementation, data layers, and digital data within a commercial environment.
- Skilled in Google Analytics (GA4) data analysis.
- Knowledgeable about regulatory standards for tagging and web/app, committed to best practices.
- Experienced in JavaScript, with the ability to write JavaScript queries.
25 days annual leave plus bank holidays + holiday buying scheme
Worksave pension scheme with up to 7% employer contribution
Free AA breakdown membership from Day 1 plus 50% discount for family and friends
Discounts on AA products including car and home insurance
Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
Company funded life assurance
Diverse learning and development opportunities to support you to progress in your career
Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
The AA values diversity and the difference this brings to our culture and our customers. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
Digital Analysis Implementation Specialist employer: The Automobile Association
Contact Detail:
The Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analysis Implementation Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital analytics and tagging. Understanding tools like Google Analytics 4 and how they integrate with JavaScript will give you a competitive edge during discussions with potential employers.
✨Tip Number 2
Network with professionals in the digital analytics field. Attend industry meetups or webinars to connect with others who work in similar roles. This can lead to valuable insights and even job referrals.
✨Tip Number 3
Showcase your problem-solving skills by preparing examples of how you've improved tagging efficiency or resolved data quality issues in past roles. Be ready to discuss these experiences in interviews to demonstrate your value.
✨Tip Number 4
Research The AA's current digital products and services. Understanding their offerings will help you tailor your conversations and show how your skills can directly contribute to their goals, making you a more attractive candidate.
We think you need these skills to ace Digital Analysis Implementation Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Digital Analytics Tagging & Implementation Specialist. Familiarise yourself with key terms like tagging, data layers, and Google Analytics (GA4) to demonstrate your knowledge in your application.
Tailor Your CV: Customise your CV to highlight relevant experience in digital analytics, tag management, and JavaScript. Use specific examples from your past roles that showcase your skills in data analysis and implementation to align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your enthusiasm for the role and the company. Mention how your background in digital data and commitment to best practices can contribute to the AA's success.
Highlight Continuous Improvement: In your application, emphasise your ability to drive efficiencies and improve processes. Provide examples of how you've successfully implemented changes in previous roles that led to better data quality or streamlined operations.
How to prepare for a job interview at The Automobile Association
✨Showcase Your Tag Management Experience
Be prepared to discuss your previous experience with tag management systems. Highlight specific projects where you successfully implemented tagging and how it improved data analysis. This will demonstrate your expertise and relevance for the role.
✨Demonstrate Your JavaScript Skills
Since the role requires enhancing data collection using JavaScript, be ready to talk about your proficiency in writing JavaScript queries. You might even want to prepare a few examples of how you've used JavaScript in past projects to solve problems or improve processes.
✨Understand Regulatory Standards
Familiarise yourself with the regulatory standards related to tagging and data collection. Be prepared to discuss how you ensure compliance in your work and any best practices you follow. This shows that you take data integrity seriously.
✨Prepare Questions for Stakeholders
Think of insightful questions to ask about the collaboration with product scrum and development teams. This not only shows your interest in teamwork but also your understanding of the role's collaborative nature. It’s a great way to engage with the interviewers.
