At a Glance
- Tasks: Lead and shape content design for impactful digital journeys at The AA.
- Company: Join The AA, a leading motoring organisation with a rich history and innovative future.
- Benefits: Enjoy 25 days leave, annual bonus, private medical insurance, and more!
- Other info: Hybrid working model with opportunities for personal and professional growth.
- Why this job: Make a real impact on customer experiences while leading a talented team.
- Qualifications: Senior level expertise in content design and strong leadership skills required.
The predicted salary is between 60000 - 75000 £ per year.
Location: Basingstoke (hybrid working 3 office days per week) + regular travel to our London office
Employment Type: 12-Month Fixed Term Contract (FTC)
Additional Benefits: Annual Bonus, Cash-Car Allowance & Private Medical Insurance
Think the AA is just about roadside assistance? Think again. For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all.
This is the job: At The AA, content plays a critical role in how millions of people understand, choose and use our products and services. We are looking for a Lead Content Designer to shape the vision, standards and strategic direction for content design across high profile digital journeys, ensuring our experiences are clear, inclusive, accessible, compliant and genuinely useful for customers.
This is a senior leadership opportunity for someone who can bring structure, clarity and momentum to a growing content design function. You will lead and develop a team, embed best practice across squads, influence senior stakeholders and help shape how content supports customer experience, commercial performance and business priorities. You will be joining on a 12-month fixed term contract at a pivotal time, with the opportunity to make a visible impact quickly.
What will I be doing?
- Set the vision, standards, governance and frameworks for content design across large scale digital journeys.
- Lead, coach and develop the content design team, building capability, confidence and clear progression pathways.
- Champion accessible, inclusive, user centred and compliant content, including FCA aligned best practice where relevant.
- Partner with Product, Design, CRO, Legal, Compliance and senior business stakeholders to align content strategy with customer and business outcomes.
- Use research, behavioural data, performance insight and customer evidence to shape content decisions and improve journey performance.
- Drive continuous improvement in content design practice, including the responsible use of emerging tools and AI where they can improve quality, consistency and efficiency.
What do I need?
- Senior level content design, UX writing or content strategy expertise, gained across complex digital journeys and customer focused environments.
- Experience in acquisition led, commercial, regulated or customer service-based organisations would be beneficial, particularly where content has had a clear impact on conversion, digital self-service, customer understanding or service outcomes.
- Strong knowledge of UX, accessibility, inclusive design, plain English and regulatory compliance, with the ability to embed best practice across teams.
- A proven track record of leading content design strategy at organisational level, not just delivering individual content changes.
- Experience building, coaching and developing content design teams, including capability frameworks, standards and ways of working.
- The ability to influence senior stakeholders, challenge constructively and secure alignment across product, customer experience and business priorities.
- Confidence using research, data and performance insight to demonstrate measurable impact for customers and the organisation.
Additional information: Were always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you'll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more! We're an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong.
We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
Lead Content Designer - NonVolume in Basingstoke employer: The Automobile Association
The AA is an exceptional employer, offering a dynamic work environment in Basingstoke with hybrid working options and regular travel to London. Employees benefit from a comprehensive package that includes an annual bonus, private medical insurance, and diverse learning opportunities, all while contributing to a company that values inclusivity and innovation. Join us to make a meaningful impact in a role that champions user-centred content design and fosters professional growth within a supportive team culture.
Contact Details:
The Automobile Association Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Lead Content Designer - NonVolume in Basingstoke
✨Get Your Work Out There
As a temporary UX/UI designer, it’s crucial to have a solid portfolio that showcases your best projects. Share your designs on platforms like Behance or Dribbble, and don't shy away from seeking feedback in design communities. The more visible you are, the better your chances of snagging that next gig!
✨Join Design Meet-ups
Networking in the UX/UI design field can be a game changer. Attend local design meet-ups or workshops to connect with other designers and potential employers. These casual settings often lead to freelance or temporary job opportunities that are not advertised widely. Plus, it’s a great way to share ideas and get inspired!
✨Flexible Platforms for Temporary Roles
Use job platforms that focus on temporary roles, like Creative Circle or Similar. These sites often have listings specifically for short-term design projects, making it easier for you to find quick gigs. Make sure your profiles on these platforms are up to date and highlight your availability!
✨Slide into Direct Applications
When you see a company like The Automobile Association is looking for a Lead Content Designer - NonVolume, don’t just rely on job boards. Check out their careers page and apply directly! Companies often prefer candidates who show initiative and genuine interest in their work, plus you might find opportunities that haven't been widely advertised yet.
We think you need these skills to ace Lead Content Designer - NonVolume in Basingstoke
Some tips for your application 🫡
Show off your portfolio:Since you're diving into UX/UI design, make sure your portfolio is front and centre. We want to see your design process, not just the final products. Share case studies that explain your thought process, the problems you solved, and how you approached user research!
Tailor your CV for the design world:In UX/UI design, your CV should reflect your creative side! Highlight relevant design skills, software you’re proficient in (like Sketch or Figma), and any user experience methodologies you’ve employed. Keep it sleek and visually appealing—after all, we’re in design!
Emphasise your adaptability:Because this is a temporary role with The Automobile Association, we want to see that you can hit the ground running. In your cover letter, mention examples of how you’ve adapted to tight deadlines or changing project scopes in the past. Showcase that flexibility and eagerness to learn!
Highlight collaboration experience:UX/UI design is all about teamwork. When you’re applying, mention any experiences where you’ve worked closely with developers, product managers, or other designers. Let The Automobile Association know how you can effectively communicate and collaborate to create fantastic user experiences.
How to prepare for a job interview at The Automobile Association
✨Show Off Your Portfolio
When interviewing for a temporary UX/UI design role at The Automobile Association, your portfolio is your best friend. Bring along a digital copy and be ready to discuss your design process, the challenges you faced in your past projects, and how you solved them. This is a great opportunity to showcase your adaptability and how quickly you can deliver results.
✨Know Your Tools Inside Out
In the world of UX/UI design, familiarity with tools like Sketch, Figma, or Adobe XD is crucial. Make sure you can comfortably talk about projects you’ve completed with these tools and any unique features you’ve leveraged. The interviewer might throw in some technical questions about these tools, so be prepared!
✨Understand the Company’s Design Voice
For a temporary gig at The Automobile Association, it's key to understand their brand and design ethos. Dive into their past projects or any current designs they may have on their website. Showing that you’re aligned with their visual style and user experience approach will help you stand out during the interview.
✨Flexibility is Key
As it’s a temporary position, highlight your ability to adapt and learn quickly. Discuss previous experiences where you’ve had to pivot your design approach or work under tight deadlines. Employers like The Automobile Association will appreciate someone who can hit the ground running and be a quick study.
