Finance Analyst - Marketing in Basingstoke

We're looking for a Finance Analyst to join our Consumer Finance team, partnering with our B2C Marketing & Acquisition division. You'll play a key role in supporting commercial decision-making, providing financial insight, and helping shape marketing performance across a £40m annual budget. Working closely with both Finance and Marketing teams, you'll help drive a deeper understanding of trading performance, marketing effectiveness, and business results supporting the delivery of key growth and EBITDA targets.

Responsibilities

• Supporting the Acquisition Marketing team with financial analysis, reporting and budgeting across a £40m marketing spend.
• Building strong relationships with Marketing, Digital and Finance teams to provide insight into business and campaign performance.
• Producing monthly reports and performance packs, highlighting trends, variances and key commercial insights.
• Assisting with budgeting and forecasting for marketing spend, sales volumes and trading performance.
• Analysing marketing effectiveness through metrics such as ROI, CPA and customer value to support smarter decision‑making.
• Monitoring and tracking marketing spend, ensuring accurate reporting and financial control throughout the month.
• Contributing to weekly trading meetings by preparing KPIs, commentary and performance analysis.
• Supporting month‑end activities including accruals, prepayments and balance sheet reviews alongside the wider Finance team.
• Helping develop business cases and commercial analysis for pricing, promotions and new initiatives.
• Improving financial models, reporting processes and forecasting tools to support better business performance and decision‑making.

Qualifications

• Graduate‑level education, ideally within Finance, Accounting, Economics or a related subject.
• Experience within a Finance, Accounting or Analyst role, either through work experience or a placement year.
• Working towards ACCA, CIMA or an equivalent accounting qualification would be beneficial.
• Strong numerical and analytical skills with a commercial mindset.
• Good Excel skills, with an interest in tools such as Power BI, Power Query, SQL or data visualisation.
• Confidence building relationships and working collaboratively with a range of stakeholders.
• Ability to manage priorities and work effectively in a fast‑paced environment.
• Curiosity and a willingness to challenge, learn and continuously improve.
• Strong attention to detail with a focus on accuracy and quality.
• Positive, ambitious and eager to develop within a commercial finance environment.

What we offer

• 25 days annual leave plus bank holidays + holiday buying scheme.
• Worksave pension scheme with up to 7% employer contribution.
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends.
• Discounts on AA products including car and home insurance.
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more.
• Company funded life assurance.
• Diverse learning and development opportunities to support you to progress in your career.
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family.

At The AA, we support millions of customers every day through our trusted roadside assistance, insurance, financial and driving services. As one of the UK's most recognised brands, we're proud to keep Britain moving. We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you'll have access to a range of benefits. We are an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change. As part of the onboarding process, we complete several pre‑employment checks including work reference, credit and criminal record checks.